Mahesh Bung

Career Progression: Started as a junior Procurement Executive and progressed to the role of Production Strategist, leading Sales and Production Departments for Kamal Agro Industries.

Market Expansion: Spearheaded business growth and market penetration in Tier 2 & Tier 3 Markets across the Maharashtra region.

• Personally visited interiors of Maharashtra, onboarding new customers year on year.

Commodity Expertise: Successfully handled a diverse range of commodities, including Peanuts, Groundnut Oil, Green grams, Sunflowers, Safflowers, Millets, Pulses, and Grains.

• Led in-house lab, applying a scientific approach to procuring the right products, resulting in a 35% revenue increase.

Relationship Building: Cultivated a stellar reputation for Kamal Agro Industries by establishing strong business relationships with Vendors, Brokers, Clients, and Customers.

Market Research and Strategic Collaboration: Led market research initiatives, achieving top-notch quality in production and reducing quality complaints by 60%.

CRM System Management: Instrumental in setting up and managing the CRM system, helping achieve 40% retention and a 25% annual increase in sales.

Global Expansion: Played a pivotal role in establishing a new vertical in Exports, contributing to the company's expansion and global reach.

Financial Modelling and Technological Innovation: Developed a scientifically based app for Procurement managers, achieving procurement targets before deadlines, saving around 15%-20% of the budget, resulting in profitability.

Inception to Execution: Involved in all aspects from inception to execution.

Actively participated in cooking and menu curation.

Standard Operating Procedures (SOP): Set SOP for all staff. Resulted in a significant increase in customer retention by up to 70%.

Holistic Management: Oversaw Marketing, Sales, Production, and Finance.

• Demonstrated a hands-on approach to business management.

Targeted Menu Curation: Curated special menus tailored to specific target audiences. Enhanced the brand's appeal through strategic menu planning.

Innovative Product Offerings: Introduced ready-to-cook food for retail sale at the counter. Diversified revenue streams through innovative offerings.

Financial Resilience: Achieved robust revenues, thriving during challenging times of the pandemic. Implemented a unique sales-based marketing approach, resulting in a consistent monthly revenue increase of 30%.

Knowledge Sharing and Consulting: Shared expertise and a database to assist fellow food entrepreneurs. Consulted around 20 startups, providing guidance to set up their enterprises.

Formulated Success Formula: Developed a success formula for restaurants. Emphasized menu standardization and its impact on financial sustainability.

Strategic Market Initiatives: Orchestrated successful go-to-market strategies for clients such as Karnataka State Tourism Department.

Diverse Brand Engagements: Executed marketing strategies & video productions for diverse brands, including Alcon, Devic Earth, and
Kamasutra.

Increased Website Traffic: Achieved a consistent 45% increase in website traffic through meticulous social media content planning for
Karnataka Tourism brand.

User Experience Enhancement: Drove content strategy initiatives to enhance user experience across website and app interfaces. Resulted in a 40% increase in productivity.

Cross-Functional Collaboration: Led cross-functional meetings, fostering collaboration with internal and external teams. Ensured all targets are met, achieving 85% efficiency.

Key Metric Focus: Focused on key metrics: Customer Acquisition, Retention, Brand Building, Awareness, and Solutions.Implemented cross-learning, achieving 85% efficiency in targets.

Acclaimed TV Series Production: Conceptualized and produced the critically acclaimed Crime Fiction TV series ‘Shantam Paapam' for Colors Kannada, achieving high viewership.

Financial Model Implementation: Implemented a clear finance model for production, resulting in a 40% increase in profitability.

Cost-Efficient Ideation: Ideation of the script was production-driven, saving around 40-50% in costing.Implemented an effective strategy for desired results with lower costs.

Leadership in Scriptwriting and Production: Led scriptwriting and the entire production arm at Boiled Beans Pictures. Ideated & written Fiction Shows for Colors Kannada under Viacom 18 Media.

Extensive Industry Experience: Contributed extensive experience in the production, ideation, and implementation across Fiction, Non-Fiction, Films, and Ad Films.

Research-Oriented Approach: Adopted a research-oriented approach for developing stories to stay relevant in the market.Strategized and developed content based on viewership metrics, leading to a 25% increase in viewership.

Professional Working Environment: Created a conducive environment for professional work. Brought transparency to a traditional working environment, ensuring seamless project execution.

Captivating Promos: Produced and conceptualized 25 captivating promos for TV Channels Colors Kannada & Colors Super,resulting in a 180% increase in revenue over 3 years.

Extensive Network and Collaborations: Possesses a vast network of strong relationships and contacts with celebrities, influencers, vendors, and

industry professionals nationwide.