Mahesh Chopra
Gurugram
Summary
Sales and customer marketing professional with over fourteen years of experience, including seven years in sales and seven years in customer marketing. Expertise in managing multi-channel marketing campaigns and conducting market analysis to drive customer segmentation. Proven ability to build strong client relationships and deliver exceptional customer service, resulting in increased satisfaction and retention. Highly organized and goal-oriented, capable of thriving in fast-paced environments while effectively managing competing priorities.
Overview
14
14
years of professional experience
Work History
Assistant Manager Customer Marketing
Diageo
Gurgaon
10.2021 - Current
- Managed customer marketing across nine districts, including Gurgaon, Rewari, and Hisar, ensuring seamless execution and market presence.
- Oversaw territories contributing 57% of Haryana's total sales quota.
- Implemented brand activations for BIO and BII, enhancing customer engagement in diverse settings.
- Enhanced in-store consumer experience through targeted branding and promotional assets.
- Maintained comprehensive marketing reports, ensuring data accuracy, and enabling informed decision-making for future campaigns.
- Coordinated large-scale GWP and GOP initiatives, effectively aligning marketing efforts with local outlet demands to optimize sales.
- Crafted visually appealing outlet displays that improved the consumer experience and drove foot traffic to participating locations.
Assistant Manager Customer Marketing
Diageo
Faridabad
08.2018 - 10.2021
- Managed customer marketing activations across four regions, Faridabad H.Q., enhancing brand visibility.
- Improved consumer promotions, leading to notable sales growth in targeted markets.
- Collaborated on outlet design and fabrication, ensuring consistent brand presentation.
- Implemented effective planogramming strategies, optimizing product placement, and sales.
- Resolved logistical challenges, ensuring timely execution of marketing initiatives.
- Coordinated customer marketing initiatives, driving substantial improvements in brand visibility and market share across targeted demographics.
- Cultivated a positive team environment by mentoring junior staff, enhancing their skills, and contributing to a collaborative workplace culture.
- Coordinated cross-functional teams to design compelling outlet displays, ensuring cohesive brand representation, and boosting customer attraction.
Territory Sales Executive
Diageo
Rewari
09.2016 - 08.2018
- Managed retail operations in Rewari and Narnaul, achieving measurable sales growth.
- Enhanced territory sales through strategic planning and customer relationship management.
- Implemented process optimization solutions that improved operational efficiency.
- Analyzed market trends to identify opportunities, contributing to increased market share.
- Evaluated market data to uncover trends, enabling targeted strategies for heightened customer engagement.
- Scored 97% in Nielsen audit of Outlets Planogramming and MSL Audit.
Territory Sales Executive
Diageo
Panipat
07.2014 - 09.2016
- Managed retail planogram compliance in Panipat, achieving top national recognition.
- Analyzed consumer behavior data to refine promotional campaigns, resulting in increased customer engagement and loyalty.
- Partnered with marketing teams to develop localized strategies, enhancing brand visibility and driving sales growth.
- Fostered strong relationships with retailers, ensuring open communication and collaboration for mutual success.
- Cultivated a positive team environment through mentorship and support, enhancing team cohesion and driving collective success.
- Executed retail planogram compliance initiatives, securing top national recognition and significantly enhancing product visibility.
Territory Sales Executive
United Spirits Limited
Panchkula
08.2011 - 07.2014
- Managed sales for premium outlets (PTO) across districts, ensuring consistent product availability.
- Increased sales volume through strategic account management and targeted marketing efforts.
- Developed planograms to maintain display hygiene, enhancing product visibility and sales.
- Addressed challenges in high-potential outlets, driving significant improvements in sales performance.
- Managed sales across four major districts, achieving substantial improvements in outlet performance and elevating brand visibility.
- Analyzed sales data to identify trends, enabling targeted strategies that improved overall sales effectiveness across key accounts.
- Implemented promotional initiatives tailored to district demographics, resulting in noticeable gains in market share and customer loyalty.
Education
MBA - Marketing
Maharishi Markandeshwar University
Ambala01.2010
Graduation Degree -
D.N. College
Hisar01.2008
Skills
- Visual merchandising and retail strategy
- Sales operations and leadership
- Performance metrics and analysis
- Promotional campaigns and compliance
- Brand activation
- Team leadership
Personal Information
- Date of Birth: 08/07/87
- Nationality: Indian
- Marital Status: married
Timeline
Assistant Manager Customer Marketing
Diageo
10.2021 - Current
Assistant Manager Customer Marketing
Diageo
08.2018 - 10.2021
Territory Sales Executive
Diageo
09.2016 - 08.2018
Territory Sales Executive
Diageo
07.2014 - 09.2016
Territory Sales Executive
United Spirits Limited
08.2011 - 07.2014
MBA - Marketing
Maharishi Markandeshwar University
Graduation Degree -
D.N. College
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