Roshan S. Yadav
Virar
Summary
Assistant Manager - Community Growth and Engagement with over 6 years of expertise in scaling India's largest online shopping community, DesiDime. Proven track record of driving revenue growth (20-53% YoY) through strategic engagement, influencer collaborations, and product innovations, like Dealbaba Bot. Adept at building high-impact partnerships (Reddit's #cceeeks, student groups), and mentoring teams to amplify brand reach and monetization.
Key Achievements:
- 20% revenue growth in 2 months through AI tools, plus 33K+ WhatsApp subscribers via influencer bartering.
- 200% Twitter engagement/session surge by cultivating fintech and deal communities since 2024.
- Sustained 40-53% Amazon Affiliate year-over-year growth through targeted credit card campaigns.
- Established paid banner partnerships via merchant negotiations (Zoho).
Core Skills:
Community Monetization | Influencer Collabs (Barter/Paid) | Affiliate Growth | Fintech Community Building | Cross-Platform Engagement
Overview
7
7
years of professional experience
1
1
Certification
Work History
Assistant Manager Community
Parity Cube Pvt Limited
Kandivali
04.2024 - Current
- Community Growth and Engagement in DesiDime, India's Largest Online Shopping Community.
- Develop and execute comprehensive strategies aimed at expanding community reach, elevating participation levels, and nurturing engagement within DesiDime's platform.
- Create the Dealbaba Bot and Dealsnap extension with the product team, which boosted a 20% growth in revenue in 2 months compared to the previous financial year 2023-24.
- External Community Engagement:
- Identify and engage with external communities, such as student groups and influencers.
- Engage on behalf of Desidime in Reddit credit card and investment communities.
- Sustaining an average of 40-53% revenue growth year-over-year from the Amazon Affiliate program for the organization.
- Community Relationships:
- Build strong relationships with members to encourage long-term loyalty.
- Retention Strategies: Facilitate personalized interactions, rewards programs, or exclusive perks to enhance user retention.
- Close collaboration with the CEO of the company, marketing, design, and product teams.
- Maintaining influencer collaboration for app downloads, Telegram/WhatsApp channel subscribers, using barter and payment methods.
- Handle a team of three for moderation, content, and social media.
- Developed finance community in 2021, generating significant revenue increase through targeted credit card campaigns
- Partner with #ccgeeks community on Reddit and Twitter to enhance mutual benefits within DesiDime Community for finance forum growth
- Cultivated Twitter community since 2023, resulting in over 200% surge in engagement and session growth
- Established a WhatsApp channel for the company in 2023, growing to 33K subscribers by cross-promotion in channels and influencer outreach.
Senior Deal Editor
Parity Cube Pvt Limited
Kandivali
04.2023 - 04.2024
- Moderated DesiDime forum to maintain a positive user environment.
- Tracked session activities across Telegram channels for insights and engagement analysis.
- Collaborated with marketing and content teams to identify trends in social media.
- Built online community by creating contests to drive user engagement and ROI.
- Sustaining strong revenue growth from Telegram channels, averaging 30-42% year-over-year.
- Configuring merchant through Zoho support for Paid banner and product listing in DesiDime forum
- Developed content and linked to trending meme for enhanced reach of social pages
Deal Editor - 2
Parity Cube Pvt Limited
Kandivali
04.2021 - 04.2023
- Maintaining content on the website of the product listed by the user in the forum.
- Analyzed online deals and offers, advertising them in forums to drive revenue generation.
- Coordinating with Business Development team for maintaining client campaigns
- Maintaining deal content and coupons per merchant requirements and promoting
- Collaborating with SEO and marketing teams to facilitate trending discussions that drive organic traffic
- Moderation of forum activities and management of contest calendar
- Managing user conflicts in forum and achieving peaceful resolutions
Deal Editor -
Parity Cube Pvt Limited
Kandivali
11.2018 - 03.2021
- Catalog products for merchants to enhance revenue generation
- Moderating content and community.
- Engaging users through product insights and driving sales
- Compose promotional deals and coupons from online store for listing on DesiDime.
- Managing user inquiries in community to ensure sustained user engagement development.
- Monitoring forum comments, discussions, and coupon deals, ensuring quality content
Education
Master of Commerce - Marketing Management
IDOL , University Of Mumbai
Kalina Santacruz03-2020
Bachelor of Commerce - Marketing
Thakur College Of Sciene & Commerce
Kandivali03-2017
Skills
- Community engagement and outreach
- Revenue growth strategies
- Affiliate marketing
- Campaign management
- Data analysis
- Negotiation
- Social media management
- Influencer engagement techniques
Paid and barter marketing - Google Analytics / Console
- Reddit and Twitter communities
- Canva AI for image editing
- AI tool experience (Deepseek, Perplexity, Google Veo 3, etc)
- Team collaboration
Languages
English
First Language
Hindi
Proficient (C2)
C2
Marathi
Intermediate (B1)
B1
Gujarati
Elementary (A2)
A2
Certification
Diploma in Digital Marketing From ICIT Computer Institute
Timeline
Assistant Manager Community
Parity Cube Pvt Limited
04.2024 - Current
Senior Deal Editor
Parity Cube Pvt Limited
04.2023 - 04.2024
Deal Editor - 2
Parity Cube Pvt Limited
04.2021 - 04.2023
Deal Editor -
Parity Cube Pvt Limited
11.2018 - 03.2021
Master of Commerce - Marketing Management
IDOL , University Of Mumbai
Bachelor of Commerce - Marketing
Thakur College Of Sciene & Commerce
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