Mahesh Jindam
Delivery & Campaign Manager
Hyderabad
Summary
Results-driven Campaign & Delivery Manager with 5+ years of experience managing enterprise Email and SMS marketing programs for global clients. Expertise in marketing automation, audience segmentation, and end-to-end campaign execution using CRM platforms. Proven track record of ensuring SLA-driven delivery, resolving campaign issues, and collaborating with cross-functional teams to drive operational efficiency. Skilled in A/B testing, data analysis, and automation strategies to improve engagement, optimize campaign performance, and deliver measurable business impact.
Overview
5
5
years of professional experience
Work History
Delivery Manager
Zeta Global
06.2025 - Current
- Lead end-to-end delivery of email and SMS marketing programs for enterprise clients (VALIC, Champion Energy, Affordable Care, EBG, Bass Pro).
- Ensure 98%+ SLA adherence across multiple client campaigns through structured delivery governance.
- Manage incident triage and escalation, resolving 20+ campaign/platform issues monthly, with root cause analysis.
- Act as the primary liaison between the Client, Product, and Engineering teams to ensure seamless execution and faster issue resolution.
- Drive process improvements and automation initiatives to reduce campaign turnaround time, and improve efficiency.
- Prepare and present client-facing reports and executive updates, highlighting business impact and performance insights.
- Manage delivery risks, timelines, dependencies, and resource allocation across multiple concurrent projects.
- Lead cross-functional planning with Engineering, QA, and Product teams for complex campaign execution.
- Conduct WBR/MBR reviews to align campaign performance with client business goals.
- Implement quality control frameworks to minimize errors and improve overall campaign delivery standards.
Senior Campaign Manager
ZETA GLOBAL
01.2021 - 05.2025
- Managed end-to-end email and SMS marketing campaigns, including campaign setup, targeting, segmentation, automation workflows, and deployment.
- Achieved 98% on-time campaign delivery across multiple enterprise clients, and high-volume marketing programs.
- Designed and implemented automated lifecycle journeys, such as welcome series, cart abandonment, browse abandonment, and re-engagement campaigns.
- Developed data-driven audience segmentation strategies using behavioral and engagement insights to improve targeting effectiveness.
- Conducted A/B testing on subject lines, content, and send times, improving campaign engagement and performance.
- Monitored campaign KPIs (open rates, CTR, conversions), and delivered actionable insights to optimize future campaigns.
- Executed end-to-end QA processes (SQA, LQA, PQA) to ensure error-free and high-quality campaign delivery.
- Validated email rendering across devices and clients using Litmus and Email on Acid.
- Collaborated with cross-functional teams (Engineering, Product, Marketing, Design) to execute campaigns and resolve technical issues.
- Served as the primary client contact for multiple global accounts, ensuring strong stakeholder communication and satisfaction.
- Utilized Postman for API testing and JSON validation to support personalized and trigger-based campaigns.
Education
Master of Business Administration - Marketing
Osmania University
Hyderabad, Telangana01.2019
Skills
Email & SMS Marketing
Campaign Management
Marketing Automation
Audience Segmentation
SLA & Delivery Management
Stakeholder Management
Incident & Escalation Management
A/B Testing
Data Analysis
Cross-functional Collaboration
Zeta Marketing Platform(ZMP)
Salesforce Marketing Cloud
Postman
Snowflake
Jira & Confluence
Litmus
Microsoft Word, Excel, Access and PowerPoint
Timeline
Delivery Manager
Zeta Global
06.2025 - Current
Senior Campaign Manager
ZETA GLOBAL
01.2021 - 05.2025
Master of Business Administration - Marketing
Osmania University
KEY - ACHIEVEMENTS
• Executed 500+ personalized Email and SMS campaigns across global clients in North America and Europe
• Managed 5–7 enterprise client accounts simultaneously, ensuring SLA-driven delivery and stakeholder alignment
• Improved email engagement rates by 15–20% through A/B testing and campaign optimization strategies
• Developed behavior-based audience segmentation to enhance targeting and conversion performance
• Achieved 98%+ on-time campaign delivery across high-volume marketing programs