Mahesh Kulkarni

BJS is one of the leading NGOs in India with the core focus on Social Development, Value Education, Women Empowerment, Disaster Response and Health. Being a Development Sector Organization, it works to improve the social & economical well-being of every individual through its services independently and with the help of State and Central Government.

Key Responsibilities:

• Enhancing the network of BJS by setting up the Chapters across India.
• Providing legal and operational support to establish the Chapters.
• Setting up the policies and organization structure for the Chapter management.
• Providing strategic inputs for the undertaken projects and programs.
• Evolving strategies for financial sustainability of BJS and the Chapter.
• Enablement of the team through training and field visits for the awareness social programs and projects.
• Liaisoning with District Administration through the BJS network at various States in India, for signing MOUs on various social initiatives and programs.
• Setting-up systems of M&E (Monitoring & Evaluation) and Documentation for the impact assessment.
• In hand projects and programs : a. Chapter Registration and Management b. Mission 100 - WSD (Water Sufficient Districts) c. Social Development Program

Softedge was founded in 2014 as a partnership firm and got converted in private limited company in 2015. It is an end-to-end solution providing company for individuals, professionals and corporate-houses in IT education domain along with the business focus on Training, Recruitment and Staffing.

Key Responsibilities:

• Responsible for guiding and mentoring of the staff
• Studying and understanding new trends and competition in the market for setting up strategies and policies for business expansion
• Ensuring overall development and management of the business
• Budgeting and finance management of the company
• Responsible for the legal, financial and statutory compliance of the company
• Human resource planning, budgeting and recruitment
• Evolving and executing marketing and sales strategies
• Development and placement of products
• Client and vendor management
• Decision-maker in all critical situations

Seed Infotech Ltd. was ISO 9001: 2008 organization in the domain of IT education. Students, professionals and corporate houses were the clients of Seed.

I have spent around 14 years of my professional life with Seed Infotech in various capacities. Gradually I grown-up from a Coordinator to AVP & Head. I was heading and representing the largest business unit i.e. Software Training and Recruitment Division, of Seed Infotech for around 8 years, at State and National level. The overall revenue pie of this division was approx. 65% in the total business. I was shouldering the responsibility of revenue, profitability, operations, sales, marketing, resource planning, client relations and customer feedback of the business unit.

Key Responsibilities:

• Revenue and profitability of business unit
• Marketing, sales, operations and human resource management of training business
• Business planning and budgeting
• Responsible for product delivery i.e. imparting training and customer feedback
• Responsible for taking corrective and preventive actions for achieving business objectives
• Setting-up incubation and Center of Excellence for the development of students
• Strategic tie-ups with corporate houses for the placement of the students
• Evolving and executing product, price, promotion and place strategies
• Business expansion and development through Franchise Model
• Manpower planning, budgeting and recruitment
• Human resource including foreign (Japanese) resource management
• Capacity building and developing Performance Improvement and Management System
• Establishing systems and standards across the country Implementing and ensuring ISO procedures & policies
• Conducting periodic audits as an Internal ISO auditor to ensure QMS (Quality Management System)

More or less the responsibilities were same as mentioned above.

In Seed, considering the nature of business, there was not much change in the responsibilities apart from the scope of work. In this profile, I was responsible for the overall sales, marketing, revenue, profitability and human resource management at regional level i.e. Maharashtra.

As a Marketing Manager, I was responsible for the marketing, promotion, execution and sale of Retail i.e. Modular and Diploma Courses.

Key Responsibilities :

• Marketing and sales of modular courses especially for Pune region
• Managing ATL & BTL Marketing Activities
• Negotiation with various advertisement agencies and other vendors
• Decision making for business growth and quality improvement
• Creating media plan and seeking budgets from the management
• Designing marketing collaterals
• Marketing of Foreign language courses
• Scheduling & promoting the batches
• Trainer and infrastructure management
• Escalating customer feedback for prompt action and product improvement

Key Responsibilities:

• Counseling and selling the software courses
• Executing marketing plans
• Working towards achievement of ‘team targets'
• Coordinating the activities with Japanese delegates
• Providing field level inputs to the management for setting up marketing and sales goals

• Counseling for six months diploma courses
• Student coordination and logistic management
• Trainer management for diploma courses
• Coordination with placement team for the placement of students

Abee was the printer ribbon, cartridge, floppy and CD manufacturing, distribution and marketing company, with the strong network of dealers and distributors in India.

Key Responsibilities:

• Shop to shop marketing
• Maintaining relations with dealers & distributors
• Execution of various promotional & sales activities
• Selling computer peripherals like printing cartridges, floppies, cassettes and cds