Mahesh Mohite
Digital Media Planning
Mumbai
Summary
As a seasoned Digital Media Director with over 11 years of experience, I have successfully led high-impact media campaigns across diverse industries including Travel, Hospitality, Pharma, Education, and Automobile sectors. My expertise spans working with global brands like Michelin Tyres and major FMCG players including Tata Salt and Tata Sampann, where I've consistently delivered strategic media solutions across multiple markets.
Throughout my career, I have demonstrated strong capabilities in formulating and executing comprehensive digital media strategies, managing substantial media budgets, and driving data-driven campaign optimization.
I possess advanced proficiency in utilizing key industry tools including Similar Web, ComScore, and the complete Google suite (Analytics, Trends, Keyword Planner, Adwords). My expertise extends to social media advertising platforms including Facebook, LinkedIn, and Twitter Ad managers, as well as sophisticated tracking tools like Sizmek, DFA, Apps flyer, MOAT, and IAS.
Overview
14
14
years of professional experience
Work History
Sr. Business Director - International Business
Havas Media India Private Limited
03.2023 - Current
- Led international media strategy and operations for Michelin Tyres across multiple APAC and MENA markets, serving as the primary point of contact between the client and Havas local teams while maintaining strong client relationships.
- Developed and presented comprehensive monthly performance reviews to Michelin's international divisions, providing strategic insights and recommendations for campaign optimization across diverse regional markets.
- Orchestrated annual media planning initiatives across multiple territories, ensuring alignment with client objectives and regional market nuances while optimizing budget allocation and media mix strategies.
- Established and maintained relationships with local publishers across Australia, MENA, Thailand, Vietnam, and other markets, gathering crucial market intelligence and media landscape insights to inform client strategy and decision-making.
- Managed and mentored cross-functional teams responsible for media planning, buying, and campaign management, ensuring operational excellence and timely delivery of client deliverables across all markets.
- Served as a strategic advisor to Michelin's marketing teams, providing market-specific insights and recommendations to enhance media performance and achieve business objectives across diverse regional markets.
Business Director
Wavemaker - GroupM
11.2021 - 03.2023
- Spearheaded digital media strategy and execution for major FMCG brands including Tata Salt, Tata Sampann's spices and pulses portfolio. while fostering strong client relationships and driving business growth.
- Developed comprehensive media strategies based on in-depth consumer behavior analysis, resulting in improved targeting and engagement across diverse media channels for Tata's FMCG portfolio.
- Led market expansion initiatives through detailed competitive analysis and identification of untapped opportunities, contributing to increased market share for Tata's consumer products division.
- Orchestrated end-to-end media planning and buying processes, ensuring optimal budget utilization and maximum ROI across multiple product categories.
- Managed and mentored digital media teams in delivering strategic annual plans and day-to-day campaign operations, while maintaining consistent achievement of client objectives and KPIs.
- Implemented data-driven media optimization strategies across different markets, resulting in improved campaign performance and enhanced client satisfaction.
Media Director - Digital
Havas Media India Private Limited
01.2020 - 11.2021
- Structuring digital media annual strategy for the brands
- Maintaining a healthy relationship with the clients
- Mapping further business opportunities with the clients
- Helping clients to structure their way forward strategies for the brands
- Responsible for the overall campaign management by the teams
- Responsible for the smooth delivery of the campaign by the team
- Working on new business pitches
- Working on maintaining P&L for the Mumbai region
- Clients: TVS Eurogrip, Emami Zandu Portfolio, Dr Reddy, Sharekhan, ICICI Direct, BNP Paribas, Taj Hotels etc..
Media Controller
Madison India Pvt Limited
01.2019 - 12.2019
- Working on branding and performance media plans and ideas for various clients
- Contribute to New Business pitches and cost exercises including reviewing responses, managing timelines, analysing feedback and reviewing against benchmarks
- Day-to-day management of accountability programs for selected key regional clients
- Focus on campaign performance and accordingly provide solution to client for best use on Money
- Allocating budget to Affiliate, Facebook, Google and other medium
- Working on multivariate or a/b/c testing for brand product basis objective
- Clients work on - India Bulls, Lodha Real Estate, Kolte Patil Real Estate, NBA etc
Media Group Head
Havas Media India Private Limited
04.2016 - 12.2018
- Creating and implementing digital communication strategies
- Media planning, analysis and optimization
- Results reporting of digital marketing campaigns with the direct client-facing role
- Media acquisitions & deal management
- Participation in weekly global calls and client call for further business opportunities and receiving briefs from the client
- Analyse online user behaviour, customer journeys, conversion data, funnel analysis and multi-channel attribution
- Working on multivariate or a/b/c testing for the brand product
- Performing ROI analysis to evaluate the efficiency and effectiveness of different marketing campaigns
- Developing and managing timelines with local teams internally and clients to ensure smooth delivery of campaigns
- Tools used: Media Mind, DFA, Empower, Artemis, Media Ware, ComScore, Google Analytics, Self-served platforms - Facebook, Twitter, AdWords & LinkedIn
- Clients: Emirates airlines, Taj Hotels, Capgemini, Voltas, Xolo Mobiles
Media Manager - Digital
Havas Media India Private Limited
03.2014 - 03.2016
- Creating and implementing digital Media planning, analysis and optimisation
- Deliver regular feedback, analysis and reporting to the client to demonstrate how its campaign is adding value to the brand
- Manage internal relationships to ensure that all KPIs for accounts are hit, and to ensure that campaigns run smoothly and effectively
- Monitor relevant trends and competitor behaviour and report the impact of media on an overall marketing campaign
- Regularly updating - Multiple tools like Artemis, Empower and DCM
- Study website behaviour and customer experience across digital assets/platforms
- Providing consultancy on campaign tagging and additional onsite tracking
- Tools used: Media Mind, DFA, Empower, Artemis, Media Ware, ComScore, Google Analytics, Self-served platforms - Facebook, Twitter, AdWords & LinkedIn
- Clients : Emirates, DTCM, Indian Hotels, TVS tyres, Capgemini, Voltas, Xolo Mobiles
Media Manager - Digital
Starcom Mediavest Group
06.2011 - 02.2014
- Account Management, Online Media planning & executions for the company
- Client call and interaction on going campaigns performance and optimizations
- Supervising functions and leading operations team for West region and delivering breakthrough and spectacular results
- Reporting and optimization on day to day basis for all campaigns
- Tools used: Media Mind, DFA, Media Express MAP, IRS, RAM, Google Analytics
- Clients: Axis Bank, Samsung, Kotak Mahindra Bank, Tata Motors, Novartis, Blackberry
Education
MBA - Marketing Management
NMIMS
Mumbai 04.2001 -
PGDM - Media and Advertising
KC Management College
01.2010 - 12.2010
Bachelor of Commerce - undefined
Mumbai University
01.2005 - 12.2005
Skills
Media Planning and Strategy
Personal Information
- Place of Birth: Mumbai
- Date of Birth: 09/24/84
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Timeline
Sr. Business Director - International Business
Havas Media India Private Limited
03.2023 - Current
Business Director
Wavemaker - GroupM
11.2021 - 03.2023
Media Director - Digital
Havas Media India Private Limited
01.2020 - 11.2021
Media Controller
Madison India Pvt Limited
01.2019 - 12.2019
Media Group Head
Havas Media India Private Limited
04.2016 - 12.2018
Media Manager - Digital
Havas Media India Private Limited
03.2014 - 03.2016
Media Manager - Digital
Starcom Mediavest Group
06.2011 - 02.2014
PGDM - Media and Advertising
KC Management College
01.2010 - 12.2010
Bachelor of Commerce - undefined
Mumbai University
01.2005 - 12.2005
MBA - Marketing Management
NMIMS
04.2001 -
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