Mahesh Notani

Responsibilities
• Formulate digital strategies for key accounts in Pharmaceutical and Healthcare sector in European markets
• Create and implement SEO strategies for brand, corporate, HCP and information websites across geolocations for Pharma clients
• End to end client management, communication and delivery along with operating a team of 5+ SEO professionals
• Work on multi-million dollar presales pitches with aimed at SEO business expansion

Key Achievements
• Delivered SEO strategies for 6+ clients with close to 1 million USD in revenue
• Instrumental in getting 4+ SEO clients on board
• Executed Off page strategies for clients with up-to date link building techniques
• Solved technical infrastructure and eliminated indexability roadblocks for European markets in coordination with MLR and development teams
• Hired and trained 8+ SEO professionals in the SEO team

Responsibilities
• Lead SEO Operations for FCB India, collaborate with Digital Head, VP, and cross functional teams on multi service digital pitches, and strategize business expansion
• Lead a team of 3 SEO specialists and contribute to their development and career progress
• Plan, test and execute SEO strategies including keyword research, on-page optimization, technical site audits, local, international, and multilingual SEO
• Finalize and track SEO metrics, KPIs, and optimization strategies for clients
• Develop and articulate business cases for SEO investment tying results to measurable KPIs including revenue, conversions, keyword ranking, organic traffic, and brand discovery

Key Achievements
• Instrumental in acquiring SEO mandate for 15+ SEO clients across Insurance, Healthcare, Airline and Automobile categories
• Driving an annual revenue upwards of ₹70 lacs for the agency
• A babies & toddler product website grew by 9X & 3X in organic traffic over two years by creating & optimizing 150+ content pieces, organic contributed 70% to the website revenue (200+ keywords ranking for featured snippets on Google SERP)
• Achieved and maintained 1st-page rankings for a leading life insurance brands' majority content catalogue, organic traffic grew by 4.5X

Responsibilities
• Curate most suitable SEO strategies for easy crawling, indexing and discovery of content across locations for Advice Engineer
• Understand the technical infrastructure and challenges of Advice engineer website and be able to work with developers to eliminate roadblocks
• Setup SOPs and frameworks for future search operations

Key Achievements
• Improved organic visibility by 3X over 7 months
• Derived actionable insights for 10+ campaigns through insightful reports

Responsibilities

• Identify industry trends and perform competitor analysis to deliver topical content strategies for Infosys' multiple service segments
• Create event-based optimization campaigns to drive traffic to conference & event landing pages, measure leads and registrations through multiple tracking avenues

Key Achievements

• Achieved first page ranking footprint for 10+ service segment keywords of Infosys (Collectively ranked 80+ keywords in Top 10)
• Played a pivotal role in creating content development frameworks for cloud computing and IoT segments

Responsibilities

• Carry out business analysis to identify KPIs for client websites to measure organic performance
• Perform keyword research, on-page & technical audits for 8+ International domains and implement recommendations through content management systems like WordPress, Magento, Sitecore

Key Achievements

• Achieved at least 2X traffic growth with 60% non-brand traffic share for 6+ Clients
• Achieved first page ranking footprint for 20+ conversion keywords for a financial advisory startup