Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Generic

Mahesh Panse

Mumbai

Summary

Results-driven professional with 13 years of experience in business growth, leveraging market insights and industry trends. Expertise in buying, merchandising, operations, and inventory control, with a strong track record of stakeholder collaboration. Skilled in relationship building, coaching, and aligning teams towards shared objectives to achieve mutually beneficial outcomes. Detail-oriented with a strategic focus on cost management and profitability in organizations with annual revenues exceeding $100 million.

Overview

14
14
years of professional experience

Work History

Associate VP, Buying & Merchandising

Nykaa.com
Mumbai
04.2023 - Current
  • Led 20-member team, driving over 1,200 crores in revenue from 200 beauty retail stores nationwide. Achieved 18%+ like-for-like growth through strategic brand management and merchandising decisions.
  • Established Nykaa as the first-choice retailer for global brands, including Chanel, Armani Beauty, YSL Beauty, Hermès, Bvlgari, Kilian Paris, Supergoop, Olaplex, and many more.
  • Launched innovative retail formats such as 'Ultra-Luxe,' 'Nykaa Perfumery,' and 'OT Lite' to enhance distribution. Executed merchandising strategies to maintain relevance and freshness across all store formats.
  • Collaborated with global and domestic partners to boost brand visibility through targeted marketing initiatives. Activated new product launches and promotional events, resulting in significant success for partnered brands.
  • Streamlined operations by enhancing collaboration between brand teams and key functions like Operations, Inventory Planning, and Visual Merchandising.

Assistant VP & Business Head, Nykaa Global Store

Nykaa.com
Mumbai
04.2021 - 03.2023
  • Developed and launched India's first cross-border beauty marketplace, achieving tenfold revenue growth in two years.
  • Introduced Fenty Beauty exclusively in India through this innovative platform. Further, expanded the assortment by introducing 100 brands across eight international geographies.
  • Attained a 5% operating margin within first two years, maintaining a positive EBITDA outlook.
  • Achieved an impressive marketing cost-to-sales ratio of 10%, with 1.5% conversion rates among premium Nykaa shoppers. Generated average order value exceeding 8,000 through targeted marketing strategies.
  • Optimized logistics by establishing efficient post-order operations, reducing delivery time from four weeks to four days. Streamlined warehouse operations in Dubai FTZ to enhance overall supply chain efficiency.

Sr. Manager, Brand Management

Nykaa.com
Mumbai
03.2020 - 03.2021
  • Managed 45% of total retail business with a revenue of over 200 Cr across differentiated portfolios, such as international brands, luxury fragrances, and masstige makeup and skincare categories.
  • Exclusively launched and drove success for global brands like Charlotte Tilbury and Elf Cosmetics in the Indian retail beauty industry.
  • Fostered key brand partnerships and bridged the supply gap; implemented effective marketing strategies and innovative campaigns to increase fragrances market share by four percent.
  • Developed hyperlocal delivery model with nine-member cross-functional team, enhancing operational efficiency.
  • Utilized store inventory to fulfill e-commerce orders, reducing delivery timelines to 24-48 hours for hyperlocal shipments. Eliminated opportunity loss of approximately INR 25 crore for E-commerce business during COVID through Offline Inventory.
  • Achieved fifty percent sell-through rate for offline inventory during non-operation months, generating seventy-five percent steady state revenue.

Lead, Planning & Supply Chain

Nykaa.com
Mumbai
05.2017 - 02.2020
  • Managed inventory valued at INR 125 Cr for retail operations by designing efficient supply chain processes.
  • Formulated Excel-based demand forecasting tool for procurement and stock replenishment across 75+ stores.
  • Designed assortment planning, budgeting, and inventory management processes; trained merchandising team on best practices. Built and mentored a team of 11 to manage procurement budget of INR 400 Cr annually.
  • Executed omnichannel demand projection strategy, reducing excess inventory from 25% to 12%. Drove joint forecasting and target-setting processes, decreasing out-of-stock revenue loss from 28% to 11%.
  • Established DC-led buying model, improving vendor processes for online orders and enhancing tail SKU inventory.
  • Enhanced vendor performance through ranking system, tracking key metrics to boost fill rates and compliance.

Sr. Engineer, Reliability Improvement

Reliance Industries Limited
Alibaug
08.2015 - 03.2016
  • Spearheaded reliability improvement and performance benchmarking for a 1,300 KTA petrochemical complex. Selected by the President's Office and promoted to Sr. Engineer position; the youngest employee among a peer group of 250.
  • Accredited with the coveted 'Going the Extra Mile' certificate for reducing the execution time of instrumentation projects by 80 man-hours.
  • Rolled out the shutdown planning module in the SAP ERP system, which improved management visibility into resource consumption.

Instrumentation Engineer, Ops & Maintenance

Reliance Industries Limited
Alibaug
07.2011 - 07.2015
  • Led a 15 member team to drive continuous, safe, and reliable plant operations.
  • Rolled out preventive maintenance framework, reducing rework rate from five percent to less than one percent.
  • Developed competency plan, coaching five trainees into line managers and two technicians into executives.
  • Formed task force to implement strategies for reducing inventory holding costs and optimizing asset utilization. Enhanced stock levels for 7,000 SKUs, creating automated inventory review policy that minimized procurement hours.
  • Centralized unaccounted shop floor inventory, eliminating excessive procurement of INR 50 Lac.
  • Configured maintenance practices for 1,250 assets, boosting operational equipment effectiveness.

Education

MBA - Ops & Strategy

Indian School of Business
Hyderabad
04.2017

B. Tech - Instrumentation

College of Engineering
Pune
06.2011

Skills

  • Revenue growth
  • Merchandising strategy
  • Brand management
  • Team leadership
  • Strategic partnerships
  • Operations management
  • Cross-border e-commerce
  • Strategic Planning
  • P&L Accountability
  • Supply chain optimization
  • Marketplace Management
  • Inventory control
  • Business Development
  • Order Lifecycle Management
  • Vendor management
  • Team Management
  • Project Management
  • Coaching and mentoring

Affiliations

  • Cofounder, Latur Students Association - a non-profit in the education sector that helps students from rural backgrounds access information and guides them to make the right career choices

Accomplishments

  • Fast-track career growth with five promotions in eight years at Nykaa, propelling into a leadership role

Timeline

Associate VP, Buying & Merchandising

Nykaa.com
04.2023 - Current

Assistant VP & Business Head, Nykaa Global Store

Nykaa.com
04.2021 - 03.2023

Sr. Manager, Brand Management

Nykaa.com
03.2020 - 03.2021

Lead, Planning & Supply Chain

Nykaa.com
05.2017 - 02.2020

Sr. Engineer, Reliability Improvement

Reliance Industries Limited
08.2015 - 03.2016

Instrumentation Engineer, Ops & Maintenance

Reliance Industries Limited
07.2011 - 07.2015

MBA - Ops & Strategy

Indian School of Business

B. Tech - Instrumentation

College of Engineering

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