Mahesh Babu S.N
Bangalore
Summary
Dynamic leader and strategic sales planner with a proven track record at Manipal Hospital, recognized for driving revenue growth by 22%. Expertise in fostering collaborative partnerships and implementing effective market growth strategies. Known for proactive self-assurance and persistent reliability, consistently leading teams to achieve remarkable results.
Overview
25
25
years of professional experience
Work History
Business Head
SPARSH Hospital
Bangalore
03.2023 - Current
- Lead business development, sales and execution of strategies and activities to achieve business success
- Responsible to achieve topline revenue & focus on building the bottom-line of the organization
- Manage a team of 15 members & drive the sales team in achieving the organization goals & estimations
- Build & showcase the unit as Centre of Excellence- Multi Organ Transplants, Orthopedics, Renal Sciences, Neurosciences, Gastro Sciences, Cardiac Sciences, PMR
- Developing & Driving new strategies to achieve the organizational growth
- Identifying and hiring of Consultants
- Partly handling day to day operational aspects for the smooth functioning of the hospital
- Built a strong neighborhood connect
- Handling service line managers and tracking on daily conversions
Chief Manager- Sales & Marketing
Manipal Hospital
Bangalore
04.2021 - 03.2023
- Responsible to achieve topline revenue & focus on building the bottom-line of the hospital and manage a team of 10 members & drive the sales team in achieving the organization goals
- Build & showcase the unit as Centre of Excellence- Multi Organ Transplants, Robotic Surgeries, Orthopedics, Renal Sciences, Neurosciences, Gastro Sciences
- Planning & Implementing strategies to achieve the set targets
- Responsible in handling Digital Business, neighborhood, Branding & PR & to identify the opportunities in media to promote/ establish organizational credentials
- Promotion of hospital & services both on offline (which includes referral/ neighborhood/corporate) & online mediums on an aggressive note to achieve the organizational goals
- Work closely with Hospital Director for Doctor Engagement, P&L management & actively involved in empanelment of Visiting Consultants
Unit Head-Sales & Marketing
Fortis Hospital
Bangalore
05.2018 - 04.2021
- Responsible to achieve topline revenue of 10Cr per month and manage a team of 14 members & drive the sales team in achieving the organization goals
- Build & showcase the unit as Centre of Excellence- Orthopedics, Renal Sciences, Neurosciences
- Planning & Implementing strategies to drive more of non-scheme patients & to achieve the set targets
- Responsible in handling branding & P R teams & to identify the opportunities in media to promote/ establish organizational credentials
- Promotion of hospital & services both on offline (which includes referral/ neighborhood/corporate) & online mediums on an aggressive note to achieve the organizational goals
- Analyze business opportunities & identification of newer geographies
Marketing Head
Narayana Institute of Cardiac Sciences
08.2017 - 04.2018
- Responsible to achieve topline revenue of 30 Cr per month and manage a team of 15 members with a growth of 20%
- Planning & Implementing strategies to drive more cash & Corporate/TPA business
- Promote the Centre as “Centre of Excellence” & establish as “Quaternary Cardiac Care Centre”
- Handled team of Referral, Visiting Consultants, TPA/Insurance, Neighborhood Activity
- Also handled Branding (both print and digital) & PR team
Marketing Head
M S Ramaiah Narayana Heart Centre
12.2015 - 07.2017
- Driving topline revenue of 3 crores per month and managing a team of 4 members, with a growth of 22%
- Positioned & promoted the center as “Centre of Excellence “for Cardiac Sciences And was crucial in launch of Heart Transplant program, Cardiac Rehabilitation Services & C-PET machine services
- Planning & Implementing strategies to drive more cash & corporate/TPA business
- Played a major role in changing the dynamics of payor wise contribution
- Ratio of Scheme to Non-scheme business was brought down to 20:80 from 50:50 respectively
- Handled Public Relations & Media also in addition to Branding
- Organized CME’s, Doctor Meets & Corporate Doctor meetings
- New markets like Chitradurga, Hassan & Chikkamagalore were explored for increasing our referral business
- Organized lot of Neighborhood activities
Senior Executive
Manipal Hospital
06.2014 - 11.2015
- Driving overall revenue target of 92 Crores and managing a team of 13 members (8 Sales and 5 support team)
- Planning and implementing strategies to drive more cash and corporate clients
- Handling referral, visiting consultant & information Centre business to ensure the Top line growth & managing referral sales desk
- Introduced Referral Desk for coordinating referred patients and to ensure that the feedback has been provided to referral doctors about the prognosis of the referred patients
- Taken up the challenge of promoting services of Manipal Hospital in North Karnataka by creating base at Bellary & Hubli
- Initiated the referral sales coverage in newer markets like Madanapalle, Tirupati, Hindupur, Hosur, Krishnagiri & Dharmapuri
- Instrumental in increasing referrals to tertiary & quaternary care to 55% from 45%
- Streamlined peripheral referrals and ensured maximum references
- Played a key role in organizing 12, day long CME’s
- Opened 3 Information centers and 5 outreach OPD’s
- Launched Virtual Clinic and Second Opinion Clinics at all Information centers
- Initiated Doctor’s Dinner Meet created platform for young physicians
- Empaneling & Activation of Visiting Consultants
Product Manager
Manipal Hospital
04.2012 - 06.2014
- Handled the departments of Orthopedics, Spine Care, Medical & Surgical Gastroenterology which contributed 42 crores to the top line
- Closely worked with referral sales, international marketing and corporate sales personnel to promote Ortho, Spine, Medical & Gastro Services by visiting referral doctors, corporates, conducting health talks, cme’s, public forums, camps at corporates & associations, publishing success stories at print media and through online mediums like websites & SEO
- Turned around the degrowing Orthopedics department to the 2nd highest revenue generating department in the organization
- Introduced the concept of Financial Counsellor’s to counsel prospect joint replacement patients, explain the package and provide estimation and to do follow up of those patients
- Added 6 Visiting Consultants to Orthopedics
- Started second opinion clinic for joint replacements
- Played a vital role in launching of Obesity Clinic
- Contacted Medical tourism partners for international and Domestic Patients
Area Sales Manager
Manipal Hospital
06.2011 - 04.2012
- Built an excellent referral base & re-gained the confidence of all referral doctors
- Arranged numerous CME ‘s at Bangalore and outstations like Kolar, Tumkur and Chintamani
- Initiated regular Internal CME’s and ECG classes for referral doctors
- Was the first person to touch 1 crore referral sales revenue in the month of January- 2012
Sales Manager
ING Life Insurance
10.2008 - 03.2010
- Created a team of 54 advisors, trained them and was generating business through them
- Achieved revenue of 2.15cr against a target of 1.5cr and received Chairman Medal
Territory Manager & PSR
Wockhardt Pharmaceuticals
08.2000 - 10.2008
- As Territory Manager from 2005-2008 handled a team of 5 people covering Kolar, Tumkur & part of Bangalore
- Achieved the “Best Territory Manager” award from the Vice-President
- Focused on the sale of new products and helped the entire team members to achieve their revenue targets and ensure the entire team earns the annual foreign trip incentive
- As PSR from 2000-2005 was based at Kolar
- Increased the base revenue form 2.5 lakhs a month to 4 lakhs per month in a year’s time
- Achieved the Prestigious Chairman’s Award twice
- Achieved a record sale of Aceroc to 1900 strips per month and was All India top achiever continuously for 6 months
- Launched successfully Nadoxin Cream and generated a secondary sale of 486 tubes in the first month of launch which was the highest all over India and went on increasing the sale to 750 tubes in the coming months
- Had a good rapport and control over distributors, chemists and other stakeholders and in inventory management
Marketing Trainee
Cipla Ltd
09.1999 - 08.2000
Education
Bachelor of Pharmacy -
Bapuji Pharmacy College
Davangere01.1999
Skills
- Strategic Sales Planning
- Sales Performance Analysis
- Strategic Opportunity Exploration
- Market Growth Strategy
- Revenue Optimization
- Customer Interaction Optimization
- MIS Reporting
- Comprehensive Brand Strategy
- Lead Generation
- Channel Strategy Development
- Collaborative Partner Engagement
- Strategic Market Presence
- Strategic Networking Skills
- Instructional Design Proficiency
- Development of Distribution Strategies
- Process Optimization Leadership
- Budget Optimization
- Sales Team Development
- Professional Mentoring
- Proactive Self-Starter
- Proven Self-Assurance
- Reliable Persistence
Timeline
Business Head
SPARSH Hospital
03.2023 - Current
Chief Manager- Sales & Marketing
Manipal Hospital
04.2021 - 03.2023
Unit Head-Sales & Marketing
Fortis Hospital
05.2018 - 04.2021
Marketing Head
Narayana Institute of Cardiac Sciences
08.2017 - 04.2018
Marketing Head
M S Ramaiah Narayana Heart Centre
12.2015 - 07.2017
Senior Executive
Manipal Hospital
06.2014 - 11.2015
Product Manager
Manipal Hospital
04.2012 - 06.2014
Area Sales Manager
Manipal Hospital
06.2011 - 04.2012
Sales Manager
ING Life Insurance
10.2008 - 03.2010
Territory Manager & PSR
Wockhardt Pharmaceuticals
08.2000 - 10.2008
Marketing Trainee
Cipla Ltd
09.1999 - 08.2000
Bachelor of Pharmacy -
Bapuji Pharmacy College
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