Mahesh Notani

Responsibilities

• Lead global SEO initiatives for Pharma key accounts in EU, US, and UK markets, implementing technical and content SEO strategies in multiple languages
• Heavily involved in site redesigns and QA, including redirection mapping, hreflang implementation, internal linking and solving canonical and duplicate content issues.
• End-to-end client management, communication, and collaboration with cross functional teams, along with managing a team of 4+ SEO professionals
• Informed in depth SEO insights for new clients to expand scope and upsell SEO services

Key Achievements

• Delivered SEO strategies for 6+ clients with close to 1 million USD in revenue
• Met aggressive deadlines to craft deliverables such as tech audits, keyword research, meta data/URL recommendations, competitive insights & content gap analysis
• Identified technical issues at scale to eliminate indexability and crawlability roadblocks for clients across locations/languages in coordination with MLR and development teams
• Trained 8+ SEO professionals in the SEO team, especially with new technical frameworks and automation techniques

Responsibilities

• Led SEO Operations from ground up with a team of 3 SEO specialists for FCB India in collaboration with Digital Head, VP, and cross- functional teams like technical, content and product/service
• Plan, test, and execute SEO strategies, including keyword research, on-page optimization, technical site audits, local, international, and multilingual SEO
• Finalize and track SEO metrics, KPIs, and optimization strategies for clients
• Develop and articulate business cases for SEO investment, tying results to measurable KPIs, including revenue, conversions, keyword ranking, organic traffic, and brand discovery

Key Achievements

• Acquired SEO mandate for 15+ SEO clients across Insurance, Healthcare, Airline, and Automobile industries
• A babies & toddler product website grew by 9X & 3X in organic traffic over two years by creating & optimizing150+ content pieces; organic contributed 70% to the website revenue (200+ keywords ranking for featured snippets on Google SERP)
• Achieved and maintained 1st-page rankings for a leading life insurance brand’s majority content catalog; organic traffic grew by 4.5X

Responsibilities

• Curate most suitable SEO strategies for easy crawling, indexing and discovery of content across locations for Advice Engineer
• Understand the technical infrastructure and challenges of Advice engineer website and be able to work with developers to eliminate roadblocks • Setup SOPs and frameworks for future search operations

Key Achievements

• Improved organic visibility by 3X over 7 months
• Derived actionable insights for 10+ campaigns through insightful reports

Responsibilities

• Identify industry trends and perform competitor analysis to deliver topical content strategies for Infosys' multiple service segments
• Create event-based optimization campaigns to drive traffic to conference & event landing pages, measure leads and registrations through multiple tracking avenues

Key Achievements

• Achieved first page ranking footprint for 10+ service segment keywords of Infosys (Collectively ranked 80+ keywords in Top 10)
• Played a pivotal role in creating content development frameworks for cloud computing and IoT segments

Responsibilities

• Carry out business analysis to identify KPIs for client websites to measure organic performance
• Perform keyword research, on-page & technical audits for 8+ International domains and implement recommendations through content management systems like WordPress, Magento, Sitecore

Key Achievements

• Achieved at least 2X traffic growth with 60% non-brand traffic share for 6+ Clients
• Achieved first page ranking footprint for 20+ conversion keywords for a financial advisory startup