Maheshwari Vickyraj

• Content Coordination: Managed the editorial calendar via Trello, scheduled, assigned, and tracked article deadlines. Communicated with contributors, freelancers, and internal team members to ensure timely submission of content.
• Research: Conducted research on assigned topics, gathered relevant information, and compiled resources to support senior content writers. Verified facts and statistics to ensure accuracy; for example, researching competitors' websites and checking what's trending on their websites, using tools like Google Trends to keep up with what's trending, and is interesting to the audience.
• Writing and Editing: Drafted and edited engaging descriptions of destination resorts, things to do in each resort, and other travel content, such as weekly blogs. Assisted with proofreading, fact-checking, and formatting articles for publication.
• Administrative Support: Provided support to editorial and commercial teams, managed email correspondence, scheduled meetings, and maintained editorial databases. Assisted with invoice processing and budget tracking.
• Content Production: Assisted with print and digital content production, including formatting articles and sourcing images via Shutterstock, Getty, and Unsplash.
• Social Media Management: Managed social media accounts, scheduled posts, monitored engagement, and responded to comments. Contributed ideas for social media content that aligned with blogs written.
• Market Research: Conducted market research and competitive analysis to inform content strategy and identify trends.

• Writing and Editing: Crafted engaging and compelling narratives on art, architecture, design, and interior design for both online and print channels. Consistently wrote and published five articles each day, maintaining high editorial standards and adhering to tight deadlines. Drafted magazine articles, ensuring they were engaging and informative.
• Copy Editing and Proofreading: Applied meticulous copy editing and proofreading skills to ensure articles were free of grammatical errors and conformed to the publication's style guide.
• Organisational Skills: Efficiently multitasked in a dynamic work environment, managing multiple stories per day. Chose and edited images for articles, ensuring visual consistency and alignment with the content.
• Independence and Initiative: Worked independently, taking initiative in project execution and content creation. Demonstrated autonomy in generating ideas, conducting research, and producing high-quality content.
• SEO Optimisation: Enhanced content visibility with keywords, meta descriptions, and alt image tags. Utilised advanced SEO techniques to improve search engine rankings and drive organic traffic.
• Content Management Systems: Managed digital content using CMS (WordPress), streamlined content updates, and maintained the website’s editorial calendar. Wrote captions for each image used in features and social media, ensuring coherence and engagement.
• Image Editing: Resized and edited images using Adobe Photoshop and Adobe Acrobat to enhance visual appeal and meet publication standards.
• Social Media Management: Integrated social media strategies by creating and scheduling posts, monitoring engagement, and responding to comments, contributing to increased audience interaction and engagement.
  

• Research: Conducted extensive internet research to gather facts and statistics for articles and blogs, ensuring accuracy and credibility.
• SEO Optimisation: Enhanced content visibility by adding keywords, meta descriptions, and alt image tags. Used Google Trends and SEO best practices to optimise stories for search engines.
• Document Management: Utilised Microsoft Word, Google Docs, and SharePoint to efficiently store and share documents.
• Story Pitching: Pitched daily online stories that were engaging, original, and aimed at growing reach, especially via social traffic. Ensured quick turnaround and provided nuanced takes on trending topics.
• Interviews: Conducted interviews to obtain strong, news-worthy lines that started conversations on social media.
• Digital Content Management: Worked on long-term digital search content, taking ownership of updating existing pieces. Used Google Analytics and Search Console to track and optimise existing stories.
• Social Media Trends: Used TikTok and other social media platforms to check for trends and inform content ideas.
• Content Creation and Filming: Created, filmed, and fronted social content, including using green screens for key topics.
• Print Contributions: Contributed Q&As and "10 Hot Stories" for print editions.
• Breaking News Coverage: Responded rapidly to breaking news stories, often working out of hours, including evenings and weekends, to cover major events in return for lieu time.

• Editorial Oversight: Reviewed and approved final versions of written pieces for publication, ensuring high-quality content output and adherence to editorial standards.
• News Monitoring and Assignment: Monitored breaking news and promptly assigned coverage to writers, demonstrating agility and responsiveness to trending topics and news events.
• Collaborative Communication: Worked directly with writers to collaboratively assess work and guide editorial improvements, fostering a supportive and productive editorial environment.
• Content Creation and Optimisation: Devised attention-grabbing headlines and summaries to increase clicks and engagement. Selected layouts and photos for stories to enhance visual appeal and boost readership. Edited and resized images using Adobe Photoshop.
• Content Strategy and Management: Pitched innovative content strategies and managed asset acquisition, demonstrating strategic thinking and organisational skills in content planning and management.
• Interviewing Skills: Conducted in-depth interviews to gather diverse perspectives and personal experiences. For example, executed a trends story on the "sad girl aesthetics," interviewing 20 individuals to provide a comprehensive and authentic narrative.
• Understanding Trends: Keenly identified and understood emerging trends, integrating them into compelling stories that resonated with the audience. Used platforms like TikTok, X, Pinterest, Instagram, and Google Trends to stay updated on current trends.
• Engagement and Outreach: Engaged with people to get them to share their experiences on particular topics, enhancing the depth and relatability of the content.
• Social Media and SEO: Utilise social media platforms to promote content and increase audience interaction. Implemented SEO best practices to optimise stories for search engines, driving organic traffic and improving visibility.

• Applied Artistic Techniques: Utilised utilised colour theory and lighting techniques to enhance drawings and illustrations, adding excitement, focus, and depth to visual content, as demonstrated during your role as an illustrator at Hacked Off London.
  
• Data-driven Graphic Creation: Gathered information from Hacked Off Data content channels to create graphics, cartoons, and illustrations supporting company goals and strategic initiatives, showcasing your ability to integrate data into visual storytelling.
  
• Multi-platform Application: Applied artistic and illustrative techniques across print, electronic, and social media platforms, demonstrating versatility in visual communication and adaptability to different mediums.
  

• Engagement Management: Responded to comments, posts, and questions from various channels, fostering community engagement and interaction, skills demonstrated during your role as a social media intern at Bikash Babu.
• Content Creation: Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages, showcasing your ability to produce engaging and relevant content tailored to specific social media platforms.
• Marketing Support: Assisted the team with various marketing projects aimed at engaging new leads and potential customers, contributing to the overall marketing strategy and goals.
• Content Optimisation: Created engaging content designed to catch the attention of potential customers, employing creative and strategic approaches to attract and retain audience interest.
• Influencer Engagement: Connected with influencers to increase the reach of company posts, leveraging influencer partnerships to amplify brand messaging and increase audience engagement.

• Content Creation and Editing: Wrote and edited high-quality content under deadline pressure with an exciting, captivating, and authentic approach, demonstrating the ability to produce engaging written material.
• Interview Skills: Conducted interviews with subject matter experts to generate topics, showcasing your ability to gather information and insights from interviews to inform content creation, an essential skill for producing compelling narratives on entertainment and trend topics.
• Organisational Skills: Sorted, organised, and maintained files, demonstrating strong organisational skills and attention to detail, essential for managing and keeping track of content assets, research materials, and other resources related to content production at The Tab.

• Photography Skills: Captured excellent photos to provide imagery for stories, demonstrating your ability to visually enhance storytelling and engage audiences through compelling visuals.
• On-the-Ground Reporting: Deployed to news event locales to provide on-the-ground broadcast solutions and news coverage, showcasing your ability to gather firsthand information and report on breaking news.
• Adherence to Style Guide: Delivered local news and feature reports in the paper following the style guide, demonstrating your ability to adhere to editorial standards and guidelines while delivering informative and engaging content.

• My final major project was on Indian Matchmaking and trends around it written for a British audience.

• Elected as the secretary of journalism department in 2019-2020
• Elected as the editor for the department paper, The carmel beat (2018-2020)

I shifted my major to BA History, Journalism and Travel & Tourism