Maheswar Reddy B
Vijayawada
Summary
Over 14 years of experience in Sales Process, Program Management, and Operations, specializing in Customer Relationship Management and Revenue Management. Demonstrated success in Team Building, Coaching, and Succession Planning, resulting in enhanced managerial effectiveness. Proficient in Financial Tracking, P&L Management, and implementing Best Business Practices to boost Customer Retention. Developed strategic roadmaps that improved competitive positioning and drove business growth.
Overview
15
15
years of professional experience
Work History
Area sales & receivables Manager
TVSCS LTD
07.2022 - Current
- Prepare business forecasts considering the industry & market share (Key Areas: Volume, PDD, ED, NS, IRR, cross-sale)
- Ensuring the monthly LOB-wise volume & and sale achievement
- Ensuring the Systems & Process adherence and Ethical practice
- Reviewing TSMs & SCEs performance and ensuring their productivity
- Maintaining a good product portfolio of all products (ED & NS)
- Organizing sales activities ATL & BTL
- Improving the counter (dealer) network and appointing new channel partners
- Implementing new processes at a competitive edge
- Collaborative with OPS, IT & Collection team to maintain TAT
- Have a healthy relationship with Dealers, OEMs & Channels
- Preparing Dealer, Channels, and team seasonal incentive schemes
- Identified and acquired untapped areas for low risk & high profitable business
- Collecting offline & online Quotations for reposed vehicle liquidation for better PBT
- Achieved the highest volume & Activation of Channels in FY 2022- 25
- Surpassed target of 55 Crs Increased channel participation
- Ever highest Channel recruitment with activation of 100 Avg
- Average Volume has increased from 3Cr to 5Cr
- Recognized for excellence with a Platinum Award in FY23
- The BU Head celebrated my achievements with 2 Spot Awards and a WOW Award
Sr Territory Manager
M & M Ltd (Tractors)
04.2016 - 06.2022
- Prepare business forecasts and Annual Operating Plan (AOP) considering the industry & market share.
- Monitor the monthly volume target achievement by area and dealer. Pinpoint focus areas and implement course corrections to maximize target volume achievement.
- Reviewing the dealer performance basis market share from RTO data, Assessing the dealer's market, and monitoring dealer-wise market share by taluka-wise market share development
- Monitor dealer performance - provide inputs, conducting events, demos, and competitor trails to improve the market.
- Conducting large customer meets and events to enhance brand visibility and positioning in the specified region & achieve target volume
- Organizing new sales activities, motivating the dealer and salesman through training, introduction of incentive schemes & ensuring reduced outstanding & better collections from the dealer
- Conduct market surveys, customer meets, RTO data analysis, etc to improve market share.
- Provide MIS reports like - Competitor activity / New products / Features / Technology launched in FD / Various sales promotion activities and adds etc. to the head office.
- Ensuring the Systems & Processes implementation.
- Added 2 Dealerships in the Top 20 in all India dealerships by Volume & PFS
- Historical deliveries 225 in a single month with 1000+ in FY21 from the Anantapur dealership
- Received Best Manager Award in 2018-21 for improving MS from 17% to 29% at Manchiryla
- Maintain 40% MS in Anantapur & Kurnool Dist with 92% MS in <30 HP segment
- CEO appreciation letter received for volumes achievement with a growth of 8% MS in Aug’21
- Appointed 2 dealers made strong in the Competitive market in Chittoor dist
- Ever highest TMCH 154 Nos sales in Kurnool & Kadapa Dist from Zero
- Ever Highest Implement sales 315 No’s in FY 21 in The Rayalseema dealerships FY22.
- Developed a strong sales team in the Ryalaseema dealerships team to reach annual volumes.
Asst Manager Sales
AMW Motors – DRD Trucks
10.2010 - 04.2016
- Executed sales and marketing strategies for trucks and commercial vehicles ranging from 16 to 49 tons.
- Managed relationships with corporate key clients, ensuring alignment of product offerings with operational needs.
- Secured repeat orders from major clients including Megha Engineering, MRKC Construction, and NCC Ltd.
- Oversaw import and export operations to African markets, enhancing international business reach.
- Liaised effectively with purchasing and accounting departments to expedite order processes.
- Developed product comparison statements to facilitate informed client decisions.
- Coordinated with site managers to deliver exemplary service, fostering repeat business opportunities.
- Analyzed weak market clusters, monitored event efficacy, and improved overall event effectiveness.
Education
MBA - Sales & Marketing
SK University
Anantapur01.2009
B.Sc. -
SV Arts Collage
Tirupathi01.2007
12th Intermediate -
SUJM Jr Collage
01.2004
10th -
SBSR
B Kotha Kota01.2002
Skills
- Team leadership and management
- Program management
- Strategic planning and execution
- Operational excellence
- Negotiation techniques
- Key account management
- Cost control strategies
- Stakeholder engagement
- Sales strategy development
- Data analysis and reporting
- Cost-saving initiatives
- Process improvement methodologies
- Performance evaluation techniques
- Public speaking skills
Extra-Curricular Activities
Participated in NCC RDC 2006 (Republic Day parade) in New Delhi.
Organized Management meets at SK University level on HR management
Organized dealers' meetings, sales manager capability-building trainings
Personal Information
- Father's name: B. Venkataramana
- Date of Birth: 04/18/1987
- Languages known: English, Telugu, Kannada, and Hindi
Timeline
Area sales & receivables Manager
TVSCS LTD
07.2022 - Current
Sr Territory Manager
M & M Ltd (Tractors)
04.2016 - 06.2022
Asst Manager Sales
AMW Motors – DRD Trucks
10.2010 - 04.2016
MBA - Sales & Marketing
SK University
B.Sc. -
SV Arts Collage
12th Intermediate -
SUJM Jr Collage
10th -
SBSR
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