MAHESWARI P
Asst. Manager - SEO, Organic Growth & AI Automation
Bangalore
Summary
Results-driven SEO Team Lead at BankBazaar with 6+ years of experience leading end-to-end organic growth strategy across financial services verticals. Proven track record managing App Store Optimisation (ASO), AI-powered SEO automation using Claude AI, n8n, and Google Colab, and driving measurable traffic and conversion outcomes. Expert in Technical SEO, Programmatic SEO systems, structured data implementation, and workflow automation that eliminates manual overhead. Currently driving 5M+ monthly organic visitors across my products and team verticals at BankBazaar, with a strong AI-first mindset and data-driven execution.
Overview
7
7
years of professional experience
5
5
Certification
Work History
Team Lead - SEO
BankBazaar
Bangalore
01.2023 - Current
- Organic Growth Strategy: Own and execute end-to-end SEO strategy across Credit Cards, Loans, and financial product verticals - driving 5M+ monthly organic visitors across my products and team.
- AI-Powered SEO Toolkit: Built a production-grade AI toolkit using Claude AI and Cowork - automating Internal/External Link Audits, XML Sitemap Audits, 404 Error Detection, and Site Error Analysis - reducing manual audit effort by 80%.
- App Store Optimisation (ASO): Managed end-to-end ASO including keyword research, metadata strategy, A/B creative testing, and install tracking - driving +20% improvement in organic app install performance.
- Workflow Automation: Integrated n8n and Google Colab pipelines for keyword tracking, ranking reports, and performance analysis - eliminating 30+ manual hours per month across the SEO team.
- Programmatic SEO Systems: Developed and executed Programmatic SEO frameworks generating scalable landing pages for long-tail search demand - including Python scripts for bulk image uploading, identifying nofollow internal links, status code monitoring, and sitemap error detection across financial verticals.
- Structured Data & Schema: Implemented and maintained FAQPage, FinancialProduct, BreadcrumbList, and HowTo schema markup across product pages to earn rich results and improve CTR.
- AEO & GEO Optimisation: Structured content, FAQ frameworks, and schema markup to optimise for Google AI Overviews, ChatGPT, and Perplexity citations - future-proofing organic visibility.
- Technical SEO Leadership: Led technical audits, Core Web Vitals optimisation, crawl budget management, and internal linking architecture improvements across a 15,000+ page site.
- Google Business Listings: Managed and optimised Google Business Profiles to strengthen local search presence and brand visibility.
- Performance Analytics: Monitored and reported organic performance via GA4, Google Search Console, Ahrefs, and SEMrush - translating data into actionable strategy adjustments.
SEO Specialist
24 Task Pvt Ltd
Bangalore
01.2022 - 01.2023
- Managed organic SEO and SEM campaigns using white-hat techniques to grow search visibility and keyword rankings.
- Conducted in-depth keyword research using SEMrush, Google Keyword Planner, and Ubersuggest to identify commercial intent opportunities.
- Tracked and reported website performance via Google Analytics, SEO Quake, and Google Search Console - delivering data-backed strategy improvements.
- Executed on-page optimisation including title tags, meta descriptions, content improvements, and internal linking.
SEO Analyst
Insnap Technologies Pvt Ltd
Bangalore
01.2018 - 01.2022
- Executed on-page and off-page SEO for multiple client websites using ethical white-hat strategies - achieving consistent ranking improvements.
- Performed keyword research and competitive analysis to identify ranking gaps and content opportunities across diverse client industries.
- Monitored site health using Google Analytics, Backlink Checker, and Search Console - proactively identifying and resolving technical issues.
- Collaborated with developers and content teams to implement SEO best practices including structured data, site speed improvements, and mobile optimisation.
Education
B.Tech - Electronics & Communications Engineering
01.2018
GPA: 90%
Intermediate - Class XII
01.2014
GPA: 92%
SSC - Class X
01.2012
GPA: 90%
Skills
- Claude AI
- Cowork
- N8n Workflows
- Google Colab
- Prompt Engineering
- AI Auditing
- Programmatic SEO
- Technical SEO
- On-Page SEO
- Off-Page SEO
- AEO
- GEO
- Content Architecture
- Keyword Research
- Metadata Optimisation
- A/B Creative Testing
- Schema Markup
- FAQPage
- FinancialProduct
- BreadcrumbList
- HowTo
- Organization
- GA4
- Google Search Console
- SEMrush
- Ahrefs
- Moz
- Google Tag Manager
- Mobile Action
- Data Studio
- Core Web Vitals
- Crawl Budget Optimisation
- Log File Analysis
- Internal Linking
- Site Architecture
- HTML/CSS
- Python (basic)
- JavaScript (basic)
- Selenium
- Web Scraping
- API Integration
- Cross-functional Collaboration
- Stakeholder Reporting
- Team Mentorship
- OKR Planning
Websites
Certification
- Google Play Academy - Store Listing Certificate
- Technical SEO & AI Search Essentials - SEMrush
- Technical SEO Certification
- Advanced Google Analytics
- Diploma in Digital Marketing
- Google Search Console Advanced
Accomplishments
- AI Automation, Built a full AI-powered SEO toolkit at BankBazaar using Claude AI and Cowork - automating internal/external link audits, XML sitemap checks, 404 detection, and site error analysis. Reduced manual audit time by 60% across a 50K+ page site.
- ASO, Managed end-to-end App Store Optimisation including keyword research, metadata optimisation, A/B creative testing, and install performance tracking - contributing to 20%+ improvement in organic app install performance at BankBazaar.
- N8n Automation, Integrated n8n and Google Colab automation pipelines for keyword tracking, rank monitoring, and performance reporting - cutting manual effort by 30+ hours per month across the SEO team.
- Technical SEO, Led end-to-end technical SEO strategy at BankBazaar covering Core Web Vitals, schema markup, crawl budget management, and structured data implementation - maintaining health across a 15,000+ page site.
Ai Projects
- AI-Powered SEO Audit Toolkit, Claude AI, Cowork, Python, n8n, Built a comprehensive AI audit system at BankBazaar automating Internal/External Link Audits, XML Sitemap Audits, 404 Error Detection, and Site Error Analysis. Reduced manual audit time by 60% across a 15,000+ page production site.
- N8n Keyword Research & Ranking Pipeline, n8n, Google Colab, Search Console API, SEMrush API, Designed automated keyword tracking and ranking monitoring pipelines using n8n and Google Colab - replacing manual weekly processes and saving 10+ hours per month across the team.
- Automated Reporting & Alerting System, n8n, GA4 API, Google Search Console API, Python, Built real-time performance reporting pipelines pulling data from GA4, Search Console, and SEMrush - auto-generating weekly SEO health summaries and ranking drop alerts delivered via Slack and email.
- AI Content Strategy Assistant, Claude AI, Cowork, Ahrefs API, Google Sheets API, Developed an AI-driven content planning tool analysing competitor content gaps, mapping user intent, and generating content briefs with AEO and GEO optimisation signals - streamlining content planning across financial verticals.
Timeline
Team Lead - SEO - BankBazaar
01.2023 - Current
SEO Specialist - 24 Task Pvt Ltd
01.2022 - 01.2023
SEO Analyst - Insnap Technologies Pvt Ltd
01.2018 - 01.2022
Newton's Group of Institution - B.Tech, Electronics & Communications Engineering
Vivekananda Junior College - Intermediate, Class XII
Jeevananda English Medium High School - SSC, Class X