Mahi Muskan

• Led strategy and creative development for new business pitches across FMCG, BFSI, hospitality, healthcare, and consumer categories, enhancing competitive positioning with Schbang and WPP.

• Developed AOPs, communication frameworks, and content strategies for Dabur Amla, FEM, Oxylife, and Almonds.

• Developed brand positioning, creative territories, campaign platforms, and content ecosystems, driving engagement for prospective and onboarded clients.

• Led influencer and campaign strategy development, including Dabur Almonds' Valentine's Day campaign.

• Worked on brand strategy, launch communications, and growth initiatives for Ariel, Whisper, Aarla Milano, Apollo Hospitals, Liebherr, London Dairy, Flair Houseware, Truefarm, Mitsun, Apsara, and Spinz. Collaborated with cross-functional teams to deliver integrated brand, content, influencer, and campaign solutions, supporting cohesive brand narratives.

Selected Brands: Kalyan Jewellers, Mahindra Finance, Ariel, Whisper, IHG Hotels, Greenply, Goldmedal, Watertec, EXL, Technosport, IDBI Bank, Shree Cement, Bangur Cement, Dabur, Apollo Hospitals, Liebherr, and Aarla Milano.

• Created content for the Economic Times, Forbes India, and the Times of India.
• Drove premium brand positioning through digital and offline channels, including podcasts and influencer campaigns.
• Produced comprehensive content strategy for ads, social media, website, and videos; managed SEO research, keyword strategy, and on-page optimization.
• Drove premium brand positioning across channels and content.
• Coordinated with media and agency teams for hoardings, events, and campaigns.
• Developed LinkedIn and leadership communications to support website launch.