Mahima Karadiya
Summary
With nearly 3 years of hands-on experience in influencer marketing, I've independently managed end-to-end campaigns—from brand briefs and influencer shortlisting within budgets to smooth execution. I focus on delivering impactful campaigns that boost visibility and drive real results.
Overview
3
3
years of professional experience
Work History
Senior Associate- Brand Success
Confluencr
01.2025 - Current
- Efficiently managed 15+ brand campaigns simultaneously across diverse verticals including Lifestyle, Fashion, Wellness, Beauty, and Comedy, with direct oversight of 7 active brand accounts.
- Owned end-to-end campaign execution – from client briefing calls and influencer curation to talent locking, content approvals, and final execution with high attention to detail.
- Handled high-value brand projects with monthly invoicing averaging ₹50L+, and marquee campaigns reaching up to ₹3Cr.
- Acted as the central communication point between internal teams, influencers, and clients, ensuring smooth coordination and timely delivery.
- Managed key operational tasks including invoice generation, documentation, and influencer payment processing.
- Utilized Looker Studio to build performance dashboards, campaign trackers, and comprehensive reporting systems.
Influencer Marketing Associate
The Words Edge
05.2024 - 01.2025
- Led 10+ influencer campaigns across Comedy, Lifestyle, Fashion, FMCG, Electronics, and Wellness, boosting brand visibility and engagement.
- Managed end-to-end campaign lifecycle – from influencer sourcing and negotiation to onboarding and final execution.
- Fostered strong creator relationships, enabling repeat partnerships and on-time content delivery.
Affiliate Manager
BGD Tech Private Limited
11.2022 - 04.2024
- Onboarded and managed affiliates and advertisers across key platforms including YouTube, Instagram, and Telegram, ensuring alignment with campaign goals and audience relevance.
- Worked on CPA (Cost Per Acquisition) and RevShare models to drive performance marketing outcomes and maximize ROI for both partners and the company.
Education
LL.B -
Marathwada Mitra Mandal's College
Pune08.2021
Skills
- Effective communication skills
- Skilled in negotiation and contracts
- Customer relationship development
- Microsoft Excel, Google Sheets, Google Docs
- Tools such as Airtable, View Insights, Modesh and Hashfame for real-time reporting, tracking, and metric analysis
Accomplishments
- Successfully executed Flipkart Glamm Event – June 2025, Mumbai
Led the execution of a large-scale influencer event, ensuring the presence of 2000+ creators, delivering on brand commitments and driving significant on-ground engagement.
Timeline
Senior Associate- Brand Success
Confluencr
01.2025 - Current
Influencer Marketing Associate
The Words Edge
05.2024 - 01.2025
Affiliate Manager
BGD Tech Private Limited
11.2022 - 04.2024
LL.B -
Marathwada Mitra Mandal's College
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