Mahima Rathi

· Managing the External Brands portfolio for the Trends Sarees format, encompassing both traditional and contemporary styles, which accounts for 15% of total sales. Additionally, managing the Blouse and Petticoats category, contributing 4% .

· Introducing new brands in the format, which contributes to enhance and profitable for stores/ business, in last 6 months, introduced 7 brands.

· Inventory Management- Managing fill Rate, Planning for ISTs, RTVs.

· Markdown Management and liquidation of stocks.

· Vendor Management- Managing 30 vendors across India, Seasonal planning and meeting the inwards on time and Analysing store performance and allocating stock on the basis of market requirement.

· SPOC for Migration of kalanikethan format to Trends sarees format and extended help to migrate 504 vendors to Reliance system.

· SPOC for launching Avantra Sarees format on Ajio and Jio mart, Handled end to end process.

· Conducted regular market analysis both offline and online

· Responsible for Product Development & Sampling.

· Managed top-tier stores, overseeing all store operations, spearheading sales expansion, and optimizing Profitability.

· Crafted and executed strategies to bolster sales growth, even amidst the challenging times of the COVID-19 pandemic.

· Led a team of 30 employees, providing guidance, training, and performance feedback to ensure high levels of productivity and customer satisfaction.

· Managed inventory levels to optimize stock availability while minimizing excess inventory and shrinkage.

· Implemented promotional campaigns and marketing initiatives to attract new customers and enhance brand visibility.

· Ensured compliance with company policies, procedures, and safety standards, conducting regular audits and training sessions as needed.

· Responsible for management of overall store.

· Developed new ideas for sales promotion of the store in all categories to ensure value growths.

· Managed and tracked inventory levels in the store for all the categories.

· Managed staff incentive schemes for sales promotion.

· Worked with the marketing and brand teams for social media and mass media campaigns for the brand.

· Data analysis and management of weekly and monthly reports for the store.

· Analysing sell through of the product and give suitable feedback to buyers.

· Research on latest fashion trends in the category and competitive research on offerings in India.

· Maintained cordial relation with customer to sustain the profitability of the business.