Summary
Overview
Work History
Education
Skills
Certification
Timeline
Data Analysis Tools
Hobbies and Interests
Professional Summary
Personal Information
Marketing Tools
Data Analysis Tools
Hobbies and Interests
Professional Summary
Personal Information
Generic

Mahima Singh

Gurugram

Summary

Marketing professional with 12 years of diverse industry experience, specializing in digital marketing and market analysis. Demonstrated ability to lead successful campaigns and leverage data visualization tools to enhance decision-making. Skilled in SEO, SEM, and budget management, ensuring optimal ROI and client satisfaction. Educational background includes an MA in Economics and an MBA, reinforcing strategic marketing capabilities.

Overview

16
16
years of professional experience
1
1
Certificate

Work History

Marketing Manager

CRYSTAL HUES LTD
08.2022 - 06.2025
  • Responsible for overseeing all facets of marketing strategy, client advertising initiatives, and campaign coordination to drive business growth, while ensuring brand consistency across company verticals.
  • Adept at cultivating key industry relationships and leveraging market insights to optimize brand positioning and advertising effectiveness.
  • Strategic Marketing Leadership – Developed and executed comprehensive marketing strategies aligned with business objectives across diverse company verticals.
  • Industry & Brand Engagement – Cultivated relationships with industry associations and conference organizers to enhance brand visibility and networking opportunities.
  • Integrated Campaign Management – Orchestrated online and offline promotional campaigns leveraging print, broadcast, and digital media for maximum audience engagement.
  • Market & Consumer Insights – Conducted in-depth market analysis to identify trends, customer preferences, and opportunities for refined marketing strategies.
  • Budget & Resource Optimization – Managed marketing budgets, ensuring cost-effective resource allocation for high-impact campaign execution and ROI.
  • Content & Brand Management – Oversaw content development for various marketing materials while strengthening corporate identity and market positioning.
  • Client & Business Development – Developed client-specific advertising strategies, maintained strong relationships, and drove business growth through portfolio expansion.
  • Cross-Functional Coordination – Collaborated with creative, vendor, and studio teams, organized sales promotional events, and aligned efforts with management objectives.
  • Achievements: Boosted Brand Recognition & Growth – Strengthened brand visibility through strategic networking, leading to a 15% increase in industry recognition and a 20% rise in client website traffic.
  • Optimized Marketing Efficiency – Improved resource allocation, achieving a 10% reduction in marketing costs while enhancing campaign effectiveness.
  • Expanded Business Portfolio – Successfully acquired five new mid-cap clients in the Delhi NCR region, broadening the company’s market presence and growth opportunities.

Branch Manager

Centrum Direct Limited
09.2019 - 05.2020
  • Dynamic and target-driven Branch Manager responsible for overseeing daily operations of a forex branch.
  • Ensures compliance with regulatory frameworks, drives sales and customer satisfaction, manages a high-performing team, and safeguards branch profitability.
  • Operations & Compliance: Oversee all branch-level foreign exchange operations (currency exchange, remittance, forex/travel cards).
  • Ensure strict adherence to RBI, FEMA, AML, and KYC guidelines.
  • Maintain high standards of documentation and audit readiness.
  • Sales & Revenue Generation: Drive sales of forex products (currency notes, prepaid forex cards, wire transfers).
  • Meet or exceed monthly and quarterly revenue targets.
  • Build B2C and B2B relationships (students, travellers, corporates, travel agencies).
  • Customer Relationship Management: Deliver excellent customer service and handle escalations professionally.
  • Enhance customer retention through timely and reliable services.
  • Train staff in customer interaction and upselling techniques.
  • Team Leadership & Staff Development: Lead, mentor, and manage a team of sales executives, tellers, and support staff.
  • Conduct regular performance reviews, provide coaching and developmental feedback.
  • Maintain a culture of integrity, compliance, and accountability.
  • Cash & Inventory Management: Monitor branch cash flow and manage currency stock levels (local and foreign).
  • Ensure proper handling of high-value transactions and prevent cash discrepancies.
  • Coordinate with treasury or central office for rate updates and bulk orders.
  • Reporting & Communication: Prepare daily/weekly/monthly reports on branch performance, compliance status, and financials.
  • Collaborate with senior management for strategic planning and execution.

Associate Manager– New Initiative

Clay Telecom
01.2017 - 07.2019
  • Led strategic initiatives to drive client acquisition, expand key accounts, strengthen institutional partnerships, and enhance team training for sustained business growth.
  • Client Relationship & Business Growth – Maintained strong connections with existing clients while driving new corporate acquisitions and forwarding leads for further development.
  • Institutional Sales & Strategic Partnerships – Managed group travel sales, optimizing institutional collaborations to enhance revenue and market presence.
  • Training & Service Excellence – Provided market insights to new hires and ensured seamless client service throughout the pre- and post-sales journey.
  • Achievements: Secured new business opportunities, driving a 10% growth in corporate client acquisitions.
  • Elevated client satisfaction through proactive service management, fostering long-term relationships and loyalty.

Assistant Manager

Matrix Cellular International Services Pvt. Ltd
04.2014 - 12.2016
  • Entrusted with strengthening client relationships, driving new corporate business opportunities, and delivering end-to-end sales support to maximize growth and customer satisfaction.
  • Client Relationship Management – Maintained strong connections with existing clients, ensuring high satisfaction and long term retention.
  • Business Development & Lead Conversion – Secured new corporate clients and successfully transitioned leads to the senior business development team.
  • Institutional Sales Leadership – Oversaw the full sales cycle for group travel, driving revenue growth and optimizing institutional partnerships.
  • Training & Client Service Excellence – Provided market insights to new team members while delivering seamless, end-to end client support from initial contact to post-sales service.
  • Achievements: Expanded corporate client base by successfully onboarding 20 new accounts, driving a 10% increase in corporate sales revenue.
  • Enhanced client retention by 15% through proactive relationship management and exceptional service, fostering long-term loyalty and satisfaction.

Marketing Manager

O Positive Communication Pvt. Ltd.
01.2011 - 01.2014
  • Responsible for comprehensive marketing functions, from market analysis and strategy execution to client relationship management and creative direction.
  • Market Analysis & Strategy Execution – Researched trends, competitor activities, and consumer behavior to identify growth opportunities and implement targeted marketing campaigns.
  • Promotions & Digital Marketing – Developed and executed integrated marketing strategies, including SEO, SEM, and analytics, to enhance brand visibility and online presence.
  • Client & Vendor Management – Acted as the primary liaison between media, suppliers, and clients, ensuring seamless collaboration and optimizing marketing spend.
  • Event & Product Distribution Oversight – Organized promotional events, exhibitions, and managed product distribution strategies to maximize audience reach and engagement.
  • Creative Direction & Customer Service – Provided strategic guidance in client meetings as a creative officer while delivering exceptional customer support and issue resolution.
  • Achievements: Executed high-impact SEO and SEM campaigns, driving a 20% increase in website traffic and online visibility.
  • Strengthened client relationships through strategic creative direction and outstanding customer service, fostering long-term engagement and satisfaction.

Corporate Relationship Officer

RAAJ KHOSLA & COMPANY PVT LTD
01.2009 - 12.2011
  • Engaged in lead generation, customer service, and document verification related to loan products.
  • Engaged potential clients to schedule appointments and effectively promote loan products.
  • Organized in-office loan information canopies to enhance customer engagement and awareness.
  • Provided ongoing follow-up support to address inquiries on loans and insurance, ensuring seamless client assistance.
  • Reviewed customer documents to evaluate loan eligibility and creditworthiness.
  • Coordinated property and address verification processes to streamline loan approvals.
  • Achievements: Boosted lead generation by strategically arranging loan canopies, making loan services more accessible to potential customers.
  • Streamlined loan application processing through systematic document review, ensuring efficiency and accuracy in eligibility assessments.

Education

MA - Economics

IGNOU
New Delhi
01.2024

BA - Political Science

IGNOU
New Delhi
01.2021

MBA - master’s in business administration

IIPM
Switzerland
01-2007

BBA - Bachelor of Business Administration

IIPM
New Delhi
08-2006

Senior secondary -

Rockwood School Noida
Noida
01.2006

HIGH SCHOOL -

ASSISI Convent school
Etah
01.2004

Skills

  • Communication
  • Leadership
  • Problem-solving
  • Adaptability
  • Collaboration
  • Counselling
  • Strategic Marketing
  • Brand Development
  • Digital Transformation
  • Client Acquisition
  • Marketing Budgeting
  • Google Analytics
  • SEO/SEM
  • Meta Ads Manager
  • Mailchimp
  • HubSpot
  • Excel (Advanced)
  • Power BI
  • Tableau
  • Python
  • SQL

Certification

  • Diploma in Digital Marketing
  • AI tools for marketing (ChatGPT, etc.)

Timeline

Marketing Manager

CRYSTAL HUES LTD
08.2022 - 06.2025

Branch Manager

Centrum Direct Limited
09.2019 - 05.2020

Associate Manager– New Initiative

Clay Telecom
01.2017 - 07.2019

Assistant Manager

Matrix Cellular International Services Pvt. Ltd
04.2014 - 12.2016

Marketing Manager

O Positive Communication Pvt. Ltd.
01.2011 - 01.2014

Corporate Relationship Officer

RAAJ KHOSLA & COMPANY PVT LTD
01.2009 - 12.2011

MA - Economics

IGNOU

BA - Political Science

IGNOU

MBA - master’s in business administration

IIPM

BBA - Bachelor of Business Administration

IIPM

Senior secondary -

Rockwood School Noida

HIGH SCHOOL -

ASSISI Convent school

Data Analysis Tools

  • Excel (Advanced)
  • Power BI
  • Tableau
  • Python
  • SQL

Hobbies and Interests

  • Travel
  • Reading
  • GYM
  • Playing Tennis
  • Badminton
  • Swimming

Professional Summary

Over 12 years of expertise in brand strategy and digital marketing, driving successful integrated campaigns across online and offline platforms., Proficient in marketing analytics, leveraging MS Excel, Power BI, Tableau, SQL, and Python to optimize performance and ROI., Skilled in corporate identity, strategic partnerships, and resource allocation to enhance brand impact and cost effectiveness., Experienced in SEO, SEM, and PPC, delivering tailored advertising solutions, managing budgets, and fostering strong client relationships., Holds an MA in Economics and an MBA from Switzerland, providing a solid background in business and marketing principles.

Personal Information

  • Father's Name: Shri Indra Singh
  • Date of Birth: 11/24/87
  • Gender: Female

Marketing Tools

  • Google Analytics
  • SEO/SEM
  • Meta Ads Manager
  • Mailchimp
  • HubSpot

Data Analysis Tools

  • Excel (Advanced)
  • Power BI
  • Tableau
  • Python
  • SQL

Hobbies and Interests

  • Travel
  • Reading
  • GYM
  • Playing Tennis
  • Badminton
  • Swimming

Professional Summary

Over 12 years of expertise in brand strategy and digital marketing, driving successful integrated campaigns across online and offline platforms., Proficient in marketing analytics, leveraging MS Excel, Power BI, Tableau, SQL, and Python to optimize performance and ROI., Skilled in corporate identity, strategic partnerships, and resource allocation to enhance brand impact and cost effectiveness., Experienced in SEO, SEM, and PPC, delivering tailored advertising solutions, managing budgets, and fostering strong client relationships., Holds an MA in Economics and an MBA from Switzerland, providing a solid background in business and marketing principles.

Personal Information

  • Father's Name: Shri Indra Singh
  • Date of Birth: 11/24/87
  • Gender: Female

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Mahima Singh