Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Mahima Taneja

Gurgaon

Summary

As Marketing Head, I drive revenue with impactful brand activations and affiliate marketing, achieving 4x ROAS and 2+% CTR. My expertise spans influencer campaigns, PR, content marketing, brand strategy, and celebrity shoots, leveraging business development skills to optimize business, partnerships and collaborations.

Overview

6
6
years of professional experience

Work History

AGM- Marketing Head

GNC Live Well
10.2021 - Current
  • Influencer Marketing Management: Led Influencer Marketing for GNC with a 1CR budget, partnering with 5,000+ influencers to achieve 100M+ views. Attained a CPV of 0.20 INR, reached 100M+ people, and drove 1.5x revenue return. Improved Amazon rankings, google & website product searches through strategic product seeding.
  • Affiliate Marketing: Launched an affiliate program that identified key influencers and fitness trainers, achieving a 65% activation rate and 150% MoM growth. Boosted revenue from 1 lakh to 1.5 crores in 9 months.
  • Performance based UGC content: Optimized performance-based UGC content through hypothesis analysis, negative hooks, creating new bundle offers and storytelling, boosting CTR by 45%, hook rate by 20%, and ROAS by 50%. Reduced CPC to INR 10.
  • Social Media Management: Achieved 200% MoM growth in followers, engagement, views, and shares over 9 months. Boosted revenue from ₹3 lakh to ₹25 lakhs over 9 months through new content strategies.
  • Creative & Shoot Coordination: Directed GNC's brand and celebrity shoots, including voxpops, podcasts, and model shoots. Managed concept finalization, talent, logistics, and execution, achieving ROAS of 4+, CTR of 2+, and significant growth.

Affiliate & Partnership Manager

Habbit Health & Nutrition
09.2020 - 10.2021
  • Affiliate Marketing: Onboarded 600+ partners monthly, driving 3x MoM revenue growth and achieving a 48% activation rate. Led the team to excel in lead generation and target achievement.
  • Offline Events: Held events with gyms, fitness communities, and corporate offices, generating 50+ new partners per event. Boosted brand awareness, partner sign-ups, and revenue, achieving a 50% conversion rate.

Business Development Manager

WhiteHat Jr
01.2020 - 09.2020
  • Sales Growth: Pioneered the No Laptop segment, creating sales strategies and training materials. Achieved a weekly target of ₹15 lakh, tripled revenue through referral leads, and managed multiple organizational sectors.
  • Performance Analysis: Evaluate sales data and metrics to assess business development effectiveness and pinpoint areas for improvement.

Business Development Executive

Extramarks
12.2018 - 12.2019
  • Sales Growth: Exceeded weekly targets by 150%, generating ₹8 lakhs in monthly revenue with optimal RPC. Enhanced customer retention, reduced refunds, and managed inside sales, cold calling, and session bookings.
  • Lead Generation: Identify and prospect potential clients and institutions to generate leads.

Education

B.TECH - Information Technology

SRM University
New Delhi, India
05.2019

Skills

  • Content Strategy
  • Revenue Generation
  • Brand Management
  • Influencer Marketing
  • Affiliate Marketing
  • Shoot Production & Direction
  • Creative Direction
  • Team Leadership

Additional Information

Marketing Tools

  • Google Trends
  • Semrush
  • VidIQ
  • Facebook Ads Manager
  • Ads Library
  • LeadSquared
  • UpPromote Affiliate

Timeline

AGM- Marketing Head

GNC Live Well
10.2021 - Current

Affiliate & Partnership Manager

Habbit Health & Nutrition
09.2020 - 10.2021

Business Development Manager

WhiteHat Jr
01.2020 - 09.2020

Business Development Executive

Extramarks
12.2018 - 12.2019

B.TECH - Information Technology

SRM University

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