Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Mahima Verma

Delhi

Summary

Seasoned Senior Brand Manager with background in driving brand growth through strategic planning and execution. Strong skills in team leadership, market research, and creative direction have led to successful campaigns and product launches. Strengths lie in understanding consumer behavior, crafting compelling brand stories, and forging meaningful relationships with stakeholders. Have consistently elevated brand positioning for previous employers.

Overview

8
8
years of professional experience

Work History

Senior Brand Manager

Physics Wallah
Noida
11.2021 - Current
  • Developed brand strategies aligned with educational content delivery goals.
  • Managed cross-functional teams to execute integrated marketing campaigns effectively.
  • Conducted market research to identify trends and consumer preferences.
  • Spearheaded digital brand strategy across JEE, NEET, State Boards, Pre-Foundation & CBSE, impacting 30M+ students through YouTube, Instagram & Telegram.
  • Managed a 50-member team under me including content strategists, video editors, designers, channel managers, and growth marketers.
  • Analyzed competitive landscape to inform positioning and messaging strategies.
  • Collaborated with cross-functional teams to ensure successful execution of brand initiatives.
  • Directed the design of promotional activities including advertising, public relations and events.
  • Delivered benchmarks and comprehensive client campaign reports through assessment of digital analytics compiled from Google Analytics, Open Ad Stream, Facebook Insights and Instagram Insights.
  • Maintained relationships with external vendors such as agencies, printers and designers.
  • Oversaw budget allocation for branding initiatives and promotional activities.

Marketing Strategist

Techcanvass
Mumbai
01.2020 - 01.2021
  • Led an influencer-first campaign to promote certification programs in BA, Testing, and Analytics.
  • Drove 5X organic reach and 3X lead generation via YouTube and LinkedIn strategies.
  • Created high-converting lead magnets and optimized ad performance across channels.
  • Created compelling content for blogs, newsletters, and promotional materials.
  • Collaborated with internal teams on creative projects such as video production, website design, copywriting.
  • Monitored key performance indicators such as website traffic, lead generation rates and conversion rates to measure success of campaigns.

Brand Consultant

Hirect
Remote
01.2019 - 01.2020
  • Designed and executed user acquisition strategies targeting jobseekers and early professionals.
  • Reduced CAC by 35% in 3 months through a content + referral-led funnel.
  • Created viral LinkedIn and Instagram content formats, boosting app installs and engagement.
  • Presented brand insights and recommendations to stakeholders for informed decision-making.

Freelance Digital Strategist

Remote
01.2018 - 01.2019
  • Worked with 10+ early-stage D2C and edtech brands on brand strategy, digital growth, and GTM plans.
  • Delivered avg. 5X ROAS using lean, content-first performance campaigns.
  • Built and executed low-cost marketing funnels focused on organic reach and community building.

Education

B.Sc. Hons - Computer Science

University of Delhi
01.2019

Class 12

Gyan Mandir Public School
Delhi
03-2016

Skills

  • Brand strategy and positioning
  • Budget management
  • Growth marketing
  • Full-funnel campaigns
  • Go-to-market planning
  • Marketplace expansion
  • Influencer ecosystem development
  • Marketing analytics
  • Customer retention strategies
  • Leadership skills
  • Cross-functional collaboration
  • Performance tracking
  • Product positioning
  • Analytics reporting
  • Brand positioning
  • Strategy development
  • P&L management

Accomplishments

  • Managed ₹10Cr+ annual marketing budgets
  • Led 360 brand campaigns across digital, ATL & commerce platforms
  • Built a high-performance in-house team of 50
  • Created & scaled viral content crossing 1B+ views organically
  • Awarded 'Top Brand Strategist' by CDO, PW - Q3 & Q4 (2024)
  • Closely working with CDO and Founder - Physics Wallah - on multiple projects

Languages

English
First Language
Hindi
Proficient (C2)
C2

Timeline

Senior Brand Manager

Physics Wallah
11.2021 - Current

Marketing Strategist

Techcanvass
01.2020 - 01.2021

Brand Consultant

Hirect
01.2019 - 01.2020

Freelance Digital Strategist

01.2018 - 01.2019

B.Sc. Hons - Computer Science

University of Delhi

Class 12

Gyan Mandir Public School

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Mahima Verma