Mainak Dey
Kolkata
Summary
Seasoned advertising professional with over 9 years of experience at ABP Network Pvt Ltd and Entertainment Network India Ltd, skilled in driving revenue through strategic sales initiatives including media planning, buying, brand solutions, and digital campaigns. Demonstrated expertise in fostering strong client relationships and securing business across diverse industries, contributing to an annual revenue exceeding 170 Lacs+. Proficient in developing and executing impactful advertising campaigns, utilizing strong leadership, communication, and time management skills to consistently deliver on client objectives and drive organizational success.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Manager- Major Accounts
ABP Network Pvt Ltd
Kolkata
09.2017 - Current
- Revenue Generation- Overseeing advertisement space sales for ABP Network channels (ABP News, ABP Ananda, ABP Majha, ABP Asmita, ABP Ganga, ABP Sanjha, and ABP Live) for the past 6 years, including FCT, NFCT, event, and digital sales
- Managing Corporate Accounts (East)- Independently managing a base worth 170 Lacs, engaging with advertisers in FMCG, FMCD, Hosiery, BFSI, Education, Colleges, Universities, and Publications from the Eastern region
- Key clients include Emami Ltd, Emami Agrotech Ltd, LTK Industries Ltd, Senco Gold & Diamonds, Bandhan Bank Ltd, Greenply Industries, Century Plyboards Ltd, The Calcutta Publishers, International Institute of Hotel Management, Eastern Institute for Learning & Management, Proreal Entertainment Pvt Ltd, and others
- Consolidated Agency Business- Working closely with Group M Media India Pvt Ltd, Dentsu Advertising & Media Services India Pvt
- Ltd, Interpublic Group, BMEG Pvt Ltd, Haystack Marketing Services Pvt Ltd
- Sponsorship/ Event/ IP - Selling sponsorships for flagship events and intellectual properties such as Ideas of India, Roots & Rhythm on ABP News, Shera Bangali on ABP Ananda, Majha Sanman on ABP Majha, and Asmita Sanman on ABP Asmita
- Digital Sales- Managing digital space sales across all network channels' digital platforms, including interstitials, pre-roll, mid-roll, and display ads
- Business Development- Prospecting, contacting, and closing new business opportunities through Adex tracking, cold calling, channel, and market mapping
- Client Relationship Management- Developing and maintaining relationships with key decision-makers at existing and potential clients
- Ad Campaign Development- Collaborating with clients to identify their needs and create effective ad campaigns that meet those needs
- Rate Negotiation- Negotiating rates while maintaining mutually beneficial relationships with clients
- Campaign Monitoring- Monitoring campaigns to ensure they meet the goals and objectives set forth by the client
- Market Awareness- Staying updated in the market and enjoying the thrill of bringing in new business
Account Manager
Entertainment Network India Limited
Kolkata
05.2016 - 09.2017
- Advertisement Sales- Sold advertising space for Radio Mirchi and Ishq FM, pitching ideas to new clients and preparing proposals with various radio ad lengths and time slots
- Client Management- Informed clients of advertising costs, prepared contracts, and developed strong relationships with internal stakeholders and agencies, including internal sales and marketing teams
- New Business Development-Thrived in bringing in new business and enjoyed the thrill of the hunt
- Revenue Growth- Managed a 60 Lacs portfolio of retail advertisers, achieving a 15% revenue increase within 12 months by implementing strategic account plans and strengthening client relationships through regular meetings and tailored solutions
- Market Readiness-Developed an outgoing and resilient personality to be market-ready
Marketing Intern
Audi India
Kolkata
06.2015 - 09.2015
- Ascertaining The Existing Marketing Plans of Audi Kolkata'- A Study Conducted To Understand The Marketers Perception About Its Own Brand
Education
PGDM - Marketing
Calcutta Business School
Kolkata, India01.2016
Bachelors of Business Administration -
Techno India University
Kolkata, India01.2014
Skills
Technical Skills
- Microsoft Office
- Power BI
Professional Skills
- Revenue Generation
- Business Development
- Teamwork
- Leadership
- Time Management
- Work Ethics
- Client Retention
- Relationship Building
Certification
Digital Unlocked (The Fundamentals of Digital Marketing), Google, 2020
Languages
English
First Language
English
Proficient (C2)
C2
Bengali
Advanced (C1)
C1
Affiliations
International Advertising Association (India Chapter)
- Attend Industry Events: Participate in conferences, workshops, webinars, and other events organized by the IAA to stay updated on industry trends and network with professionals.
- Access to Resources: Utilize IAA resources, including research papers, articles, and case studies, to enhance industry knowledge.
- Certification Programs: Enroll in certification programs and courses offered by the IAA to gain specialized skills.
Timeline
Manager- Major Accounts
ABP Network Pvt Ltd
09.2017 - Current
Account Manager
Entertainment Network India Limited
05.2016 - 09.2017
Marketing Intern
Audi India
06.2015 - 09.2015
PGDM - Marketing
Calcutta Business School
Bachelors of Business Administration -
Techno India University
Digital Unlocked (The Fundamentals of Digital Marketing), Google, 2020
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