Mainak Dey

• Independently drive revenue for Endorsements, Media, Brand & Content in the Eastern Region, identifying and pitching partnership opportunities
and negotiating the terms of endorsement deals.

• Handling advertisers like- Century Ply, Haldirams Prabhuji, Vedant Fashions & Mcnroe.
• Develop and maintain strong relationships with brands, serving as the point of contact for all communication
and collaboration.
• Work closely with the sales team to leverage endorsements to drive product sales and revenue.
• Collaborate with the internal teams to develop creative campaigns and activations featuring endorsers to drive
brand awareness and engagement.
• Track and analyze the performance of endorsement campaigns, providing insights and recommendations for
optimization.
• Stay up-to-date on industry trends and best practices, constantly seeking new opportunities to innovate and
improve our approach.
• Remain abreast of developments and coverage within the entertainment and pop-culture sphere, including
personnel movements, investments, joint ventures, takeovers, etc.

• Revenue Generation- Overseeing advertisement space sales for ABP Network channels (ABP News, ABP Ananda, ABP Majha, ABP Asmita, ABP Ganga, ABP Sanjha, and ABP Live) for the past 6 years, including FCT, NFCT, event, and digital sales
• Managing Corporate Accounts (East)- Independently managing a base worth 170 Lacs, engaging with advertisers in FMCG, FMCD, Hosiery, BFSI, Education, Colleges, Universities, and Publications from the Eastern region
• Key clients include Emami Ltd, Emami Agrotech Ltd, LTK Industries Ltd, Senco Gold & Diamonds, Bandhan Bank Ltd, Greenply Industries, Century Plyboards Ltd, The Calcutta Publishers, International Institute of Hotel Management, Eastern Institute for Learning & Management, Proreal Entertainment Pvt Ltd, and others
• Consolidated Agency Business- Working closely with Group M Media India Pvt Ltd, Dentsu Advertising & Media Services India Pvt
• Ltd, Interpublic Group, BMEG Pvt Ltd, Haystack Marketing Services Pvt Ltd
• Sponsorship/ Event/ IP - Selling sponsorships for flagship events and intellectual properties such as Ideas of India, Roots & Rhythm on ABP News, Shera Bangali on ABP Ananda, Majha Sanman on ABP Majha, and Asmita Sanman on ABP Asmita
• Digital Sales- Managing digital space sales across all network channels' digital platforms, including interstitials, pre-roll, mid-roll, and display ads
• Business Development- Prospecting, contacting, and closing new business opportunities through Adex tracking, cold calling, channel, and market mapping
• Client Relationship Management- Developing and maintaining relationships with key decision-makers at existing and potential clients
• Ad Campaign Development- Collaborating with clients to identify their needs and create effective ad campaigns that meet those needs
• Rate Negotiation- Negotiating rates while maintaining mutually beneficial relationships with clients
• Campaign Monitoring- Monitoring campaigns to ensure they meet the goals and objectives set forth by the client
• Market Awareness- Staying updated in the market and enjoying the thrill of bringing in new business

• Advertisement Sales- Sold advertising space for Radio Mirchi and Ishq FM, pitching ideas to new clients and preparing proposals with various radio ad lengths and time slots
• Client Management- Informed clients of advertising costs, prepared contracts, and developed strong relationships with internal stakeholders and agencies, including internal sales and marketing teams
• New Business Development-Thrived in bringing in new business and enjoyed the thrill of the hunt
• Revenue Growth- Managed a 60 Lacs portfolio of retail advertisers, achieving a 15% revenue increase within 12 months by implementing strategic account plans and strengthening client relationships through regular meetings and tailored solutions
• Market Readiness-Developed an outgoing and resilient personality to be market-ready

• Ascertaining The Existing Marketing Plans of Audi Kolkata'- A Study Conducted To Understand The Marketers Perception About Its Own Brand