Mainak Mukherjee
Bengaluru
Summary
Dynamic leader in content strategy and marketing, with a proven track record at TruKKer, enhancing brand visibility by 80%. Expert in crafting omnichannel campaigns and developing engaging brand personas, leveraging skills in creative direction and stakeholder engagement. Achieved a notable increase in customer engagement, demonstrating exceptional editorial oversight and innovative use of AR/VR technologies.
Overview
11
11
years of professional experience
Work History
Group Creative Head - Content. Strategy. Marketing
TruKKer
11.2020 - 10.2024
- Content Leadership: Leading a nimble, high-performing team of writers, designers, and video creators to develop cohesive content strategies that drive brand engagement.
- Under my guidance, the team has achieved an 80% boost in brand visibility and a 68% increase in customer engagement across digital channels.
- Content Partnerships: Established partnerships with 40+ high-profile publications, increasing our PR coverage by 20% and ensuring our content gets wide-reaching, high-quality exposure.
- Content-Led Brand Development: Crafted and executed a unique brand persona that resonates across audiences, expanding our LinkedIn following from 30,000 to over 112,000
- Through content consistency and storytelling, TruKKer became the highest-performing logistics brand on social in MENA
- Omnichannel Content Campaigns: Developed and executed omnichannel content marketing campaigns that contributed to a 20% boost in lead generation and a conversion rate of 6%
- Every campaign is data-driven and focused on storytelling that connects
- Internal Content Engagement: Designed and rolled out internal communication initiatives, significantly improving employee satisfaction and retention by 11%, while reinforcing the company culture through engaging, purpose-driven content
Copywriter, Internal Creative Agency
A.P. Moller Maersk
01.2020 - 07.2020
- Localized Content Strategy: Developed and customized content for 3+ African markets, achieving a remarkable 40% email open rate
- Built email marketing plan/social media content that set record sales benchmarks in 2020
- Content-Rich Video Production: Delivered video campaigns that achieved a 4% CTR, strengthening the brand’s storytelling capabilities across digital platforms
- Cross-Functional Content Collaboration: Worked closely with sales and product teams to optimize content effectiveness, leading to impactful, visually compelling campaigns that drove meaningful engagement
Content Lead & Research Lead
Red Baron Integrated Services
12.2017 - 09.2019
- Content Innovation for Global Brands: Created data-driven, high-impact content for international brands like Dell, Intel, and Swiggy, elevating customer engagement and brand loyalty
- Pioneering in Emerging Content Tech: Led the creation of AR/VR storytelling experiences, driving increased user interaction and delivering next-gen content that created memorable brand experiences
- Content Strategy Through Market Insights: Conducted thorough market research to tailor content strategies, resulting in greater marketing efficiency and client satisfaction
Manager - Quality Control & Senior Editor
CIO Review
06.2014 - 08.2017
- Editorial Content Oversight: Directed a team of 13 editors to maintain top-notch content quality, achieving a 20% increase in readership
- Ensured content accuracy and relevance, enhancing overall engagement
- Client-Focused Content Production: Authored and edited over 1,200+ technology articles, significantly contributing to growth in magazine subscriptions through high-value, engaging content
- Process-Driven Content Efficiency: Streamlined editorial workflows, reducing errors and doubling publication speed, which elevated the publication's standards and client satisfaction
Media Associate
Prime Focus Technologies
05.2013 - 06.2014
- Content Management for Global Audiences: Led content management for high-profile clients like Star and Sony, ensuring accurate, timely delivery of broadcast-ready content for international markets
- Collaborative Content Creation: Worked with creative and translation teams to deliver engaging content for Star TV’s YouTube, reaching a global audience and maximizing viewership
Education
MCA -
West Bengal University of Technology
West Bengal, India08.2012
BCA -
West Bengal University of Technology
West Bengal, India08.2009
Skills
- Content Strategy
- Content Marketing
- Creative Direction
- Brand Persona Development
- Omnichannel Campaigns
- Stakeholder Engagement
- Editorial Oversight
- Video Content Production
- Emerging Content Technologies (AR/VR)
- Media Relations
- Internal Communications
Timeline
Group Creative Head - Content. Strategy. Marketing
TruKKer
11.2020 - 10.2024
Copywriter, Internal Creative Agency
A.P. Moller Maersk
01.2020 - 07.2020
Content Lead & Research Lead
Red Baron Integrated Services
12.2017 - 09.2019
Manager - Quality Control & Senior Editor
CIO Review
06.2014 - 08.2017
Media Associate
Prime Focus Technologies
05.2013 - 06.2014
MCA -
West Bengal University of Technology
BCA -
West Bengal University of Technology
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