Maithili Desai
Mumbai,MH
Summary
Experienced Qualitative Research Manager adept at designing, implementing, and analyzing research projects to uncover valuable insights. Skilled in utilizing a variety of qualitative methodologies to explore complex research questions. Collaborates effectively with teams to translate findings into actionable recommendations. Strong communicator with a proven ability to present findings in a clear and compelling manner.
Overview
8
8
years of professional experience
Work History
Research Manager
Ipsos Market Research
01.2023 - Current
- Spearheading the initiation, strategic planning, and execution of research endeavors, fostering collaborations with diverse verticals to drive holistic, multi-faceted research initiatives.
- Familiarity with relevant industries or subjects under scrutiny, facilitating nuanced comprehension and insightful interpretation of research outcomes.
- In-depth understanding and adherence to ethical imperatives in qualitative research, prioritizing participant confidentiality and informed consent as paramount.
- Demonstrate ability to lead and nurture a team of qualitative researchers, imparting guidance and direction, ensuring excellence and timeliness in project deliverables.
- Navigating and optimizing accounts across diverse sectors including Personal Care, Automobile, FMCG, Retail, Durables, Travel & Tourism, delivering tailored solutions for each.
- Dissecting qualitative data utilizing advanced techniques and tools (AI) extracting profound insights that drive actionable strategies and decisions
Senior Research Executive
Ipsos Market Research
10.2018 - 12.2022
- Proficiency in a spectrum of qualitative research methodologies including immersive in-depth interviews, dynamic focus groups, immersive ethnographic studies, automobile clinics and insightful observational analyses.
- Orchestrate the entire lifecycle of research projects, from meticulous planning and seamless execution to adept timeline management and judicious budget allocation
- Crafting comprehensive research reports and delivering impactful presentations that powerfully articulate research findings, bolstered by incisive recommendations.
- Demonstrated acuity in critical thinking, adeptly identifying research objectives, formulating incisive questions, and architecting bespoke research designs to address them
Research Executive
GFK Market Research
10.2016 - 01.2019
- Crafting research designs grounded in robust principles, conducting incisive qualitative studies, interpreting data, and synthesizing actionable conclusions.
- Design and oversee qualitative research projects from inception to completion.
- Develop research plans, methodologies and interview guides.
- Recruit and manage research participants.
- Conduct interviews, focus groups and other qualitative research activities.
- Synthesize research findings into clear and actionable insights.
- Present research findings to internal and external stakeholders.
Education
Master of Business Administration - Marketing
IBS, ICFAI University
Mumbai, India2016
Bachelor's in Mass Media: Advertising
L.S. Patkar College
Mumbai, India2013
Skills
Qualitative Research – Consumer Insights Analysis & Research
Qualitative Moderation
End-to-end Project Management
Client servicing – proficient communicator
Critical thinking and Attention to detail
Proficient Communicator - Writing, presentation, listening
Stakeholder Engagement
Team player
Accomplishments
· Received star performer award for challenging research for a luxury category with a complex methodology in January 2024
· Received star collaborator award for a large scope study for automobile client in January 2020
· Successfully managed and delivered complex studies with large sample ~ 150+ respondants for an automotive client independently
Timeline
Research Manager
Ipsos Market Research
01.2023 - Current
Senior Research Executive
Ipsos Market Research
10.2018 - 12.2022
Research Executive
GFK Market Research
10.2016 - 01.2019
Master of Business Administration - Marketing
IBS, ICFAI University
Bachelor's in Mass Media: Advertising
L.S. Patkar College
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