Team Player
Maithri Jagirdar
Digital Marketing And Strategy
Bangalore,Karnataka
Summary
Successful Digital Marketer with close to 7 years of experience with a demonstrated history of working in start-ups and media agency. Skilled at planning, executing and optimizing online marketing strategies. Experienced in developing marketing initiatives, increasing business success and customer acquisition. Excellent analytical, organizational and decision-making abilities.
Overview
6
6
years of post-secondary education
7
7
years of professional experience
Work History
Digital Marketing Specialist
Knitter Social Networking Ltd
Bangalore, Karnataka
08.2020 - Current
- Steering digital marketing, content and design strategies and roadmaps to support product vision and value to business.
- Maximized strategic approaches by keeping close eye on performance to increase customer acquisition and retention
- Collaborated cross-functionally with content, engineering and product management teams to accomplish shared goals.
- Built, implemented and updated effective SEO strategies.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Achievements: Member of core Management Committee and part of every decision making process for entire business. Initiated program and process management.
Digital Marketing Manager
Avail Finance
Bangalore, Karnataka
10.2019 - 05.2020
- Managed entire acquisition and retention of users by strategizing, planning, budgeting targets and campaigns.
- Planned and delivered highly successful digital strategies for various platforms to attract customer engagement.
- Improved click-through rates, conversion and other important KPIs with strategic approach
- Cross team Coordination, Agency Coordination, Vendor Management.
- Evaluated monthly performance statistics against KPI and used data to inform future strategies.
- Administered social media calendar and posted new content to coincide with target audience
- Built, implemented and updated effective SEO strategies.
- Achievements: Drove acquisition > 1Mn. Uplifted keyword ranking to top 5 in Fintech category
Business Manager - Digital
GroupM
Bangalore, Karnataka
06.2016 - 09.2019
- Managed relationships with high-profile clients across globe and translated marketing and social media needs into results-driven strategies.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Media planning across display, video, mobile and social channels, owning elements of planning and strategy.
- Built annual strategies after extensive research of brand, consumer, competition and industry trends.
- Collaborated with offline and external teams in cross-functional capacity to ensure alignment of campaign objectives and expectations.
- Analyzed campaign results to determine optimizations and recommendations for future flights.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Achievements: Delivered 3 award winning campaigns. Won multiple pitches and handled >Rs.30Cr(INR) annual media spends
Software Engineer
CenturLink Ltd
Bangalore, Karnataka
08.2011 - 05.2014
- Worked at CMMI Level 5, Agile Environment
- Collaborated on all stages of systems development lifecycle, from requirement gathering to production releases.
Education
MBA - Communication Management
Symbiosis Institute Of Media And Communication
Pune 06.2014 - 05.2016
Bachelor of Engineering - Information Science
Sri Jayachamarajendra College Of Engineering
Mysore 09.2007 - 04.2011
Skills
Digital Marketing Strategy
Brand strategy
Digital Media
Social Media Strategy
Digital Media Planning
Marketing Automation
Campaign Management
Content Marketing
Data Analytics
SEO Best Practices
Consumer Behavior
Interests
Fast Learner
Time Management
Motivated
Organized
Reliable
Hand on Experience
Ad Manager Tools
Analytics Tools
Marketing Automation
Data Visualization Tools
Timeline
Digital Marketing Specialist
Knitter Social Networking Ltd
08.2020 - Current
Digital Marketing Manager
Avail Finance
10.2019 - 05.2020
Business Manager - Digital
GroupM
06.2016 - 09.2019
MBA - Communication Management
Symbiosis Institute Of Media And Communication
06.2014 - 05.2016
Software Engineer
CenturLink Ltd
08.2011 - 05.2014
Bachelor of Engineering - Information Science
Sri Jayachamarajendra College Of Engineering
09.2007 - 04.2011