MAITREYA KHANAPURKAR
Program Manager
Bengaluru
Summary
Dynamic professional with 4+ years of experience across advertising, program management, and engineering. At Amazon Prime Video, led Virtual Product Placement (VPP) initiatives—driving campaign optimization, scene selection, dashboarding, and GTM strategy execution, resulting in measurable advertiser success. Earlier, as an application engineer, managed end-to-end project delivery with a focus on budget and schedule alignment. Strong analytical foundation with exposure to consumer goods, adept in performance analysis, operational efficiency, and strategic planning. Skilled in cross-functional collaboration and translating business needs into impactful solutions across tech and marketing domains.
Overview
8
8
years of professional experience
2023
2023
years of post-secondary education
Work History
Program Manager
Amazon Payment Risk Operations
12.2024 - Current
- Predict staffing needs with 95% accuracy based on historical data, seasonal trends and business objectives. Analyze workload patterns across 15+ global teams and ensure adequate staffing levels to meet demands during peak periods, leading to a 20% reduction in overtime costs. Successfully aligned the workforce plans with financial budgets for the upcoming year (2025), saving the organization $500k through effective operational cost management.
- Overseeing the daily payment operations across 20+ global Amazon markets to ensure smooth and accurate processing of over 1 million transactions daily. Maintained a consistent SLA of 97% across the various payment methods. Spearheaded a project to develop detailed reports on payment risks, fraud trends and operational performance, delivering insights that reduced fraud incidents by 7% year-over-year and optimized overall payment efficiency by 10%.
Program Manager
Amazon Prime Video
05.2022 - 11.2024
- Managed the end-to-end scene selection process for Virtual Product Placement (VPP), a cutting-edge advertising solution. Led a team of 5 catalog specialists, responsible for reviewing 50+ yet-to-be-released Prime Video titles per quarter, identifying 200+ monetizable placement opportunities annually, and contributing to the advertising success of 20+ clients across various industries such as retail, automotive, and tech.
- Played a key role in shaping the 2024 Go-to-Market (GTM) strategy for VPP, providing 10+ critical recommendations and outlining requirements from sales/Amazon Ads to achieve a projected $15M+ in annual revenue. Successfully executed the strategy by launching 3 differentiated VPP packages, targeting new versus existing titles to maximize revenue potential. Conducted 5 pricing experiments, resulting in a 20% increase in advertiser willingness to pay, and revamped pitch materials to improve client understanding, increasing pitch conversion rates by 25%.
- Developed and maintained a demand dashboard to monitor and analyze 50+ VPP campaigns per quarter, providing detailed insights into impressions, brand reach, and exposure. The dashboard tracked over 2 million impressions per campaign and enabled campaign optimization, improving ROI analysis accuracy by 30%. The insights contributed to a 15% improvement in campaign performance and allowed clients to achieve an average 25% increase in brand visibility across their target audience.
- Curated and optimized VPP ad placements in high-profile sports content including live and recorded sports events, unlocking premium monetization opportunities for advertisers during prestigious events such as the NFL Super Bowl 2023, NBA Conference finals 2023 and the UEFA Champions league (2023 Final). This vertical contributed to 11% of total VPP revenue in 2023 and served as a launchpad for sports-centric advertiser partnerships in categories like energy drinks, wearables, and fantasy gaming.
Executive Management Trainee (Summer Internship)
Marico Ltd
05.2021 - 07.2021
- Conducted a thorough analysis of 2021 (Jan to April) performance, evaluating key building blocks, assessing strengths and weaknesses of Saffola Honey's presence across 1,000+ outlets. Investigated 50+ successful outlets to identify best practices and addressed challenges faced by 200+ retailers and distributors, resulting in actionable insights that improved overall performance by 15%.
- Developed an efficiency list and tracked the performance of Saffola Honey and Saffola Oodles across 500+ outlets. Monitored Salesmen throughput and efficiency leading to a 6% increase in sales productivity. Created off-take trackers for the West Division (India), which identified 100+ opportunity-outlets, contributing to a targeted plan that drove a 12% growth in sales across the region.
- Formulated a detailed plan for 200+ non-opportunity outlets, addressing gaps and setting the foundation for the 2x Volume Plan implemented in August/September 2021. This strategy directly resulted in a doubling of sales volumes in targeted areas, contributing to an overall 20% revenue growth for the quarter.
Application Engineer
Shree Systems Pvt Ltd
07.2017 - 08.2018
- Directed all aspects of projects, overseeing in-house and external functions, managing engineering, procurement, construction, interfaces, and administration from design to commissioning.
- Coordinated project budgets and schedules, ensuring alignment with customer demands. Emphasized proper utilization of Process Flow Diagrams (PFD), Process Failure Mode and Effects Analysis (PFMEA), and employed a Cross-Functional Team (CFT) approach for project success.
- Designed an Engine Oil Filling Machine for the JEEP COMPASS crossover SUV manufactured at the FIAT India Plant.
- Developed an Oil Pump test bench for Kirloskar Oil Engines, catering to a defense project assigned by the Government of India.
- Created an AC Gas filling machine for the AC Cabin tractors.
Education
PGDM - Marketing & Analytics
Institute of Management Technology
Hyderabad05-2022
B.E. - Electronics and Telecommunications
University of Mumbai
Mumbai, MaharashtraSkills
- Customer & data analysis
- SWOT analysis
- Market research & trend analysis
- Programmatic Advertising
- Quality Assurance
- Risk Management
- Program Management
- Ad Operations & Delivery Optimization
- Creative Strategy & A/B Testing
Tools
- SQL
- Tableau
- Power BI
- Excel
- Google Ads Manager
Timeline
Program Manager
Amazon Payment Risk Operations
12.2024 - Current
Program Manager
Amazon Prime Video
05.2022 - 11.2024
Executive Management Trainee (Summer Internship)
Marico Ltd
05.2021 - 07.2021
Application Engineer
Shree Systems Pvt Ltd
07.2017 - 08.2018
B.E. - Electronics and Telecommunications
University of Mumbai
PGDM - Marketing & Analytics
Institute of Management Technology
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