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Maitri Nabiyal
Senior Manager - Growth Marketing
Summary
Experienced marketing leader with an MBA from IIM Indore and a track record of 6+ years driving business growth and GTM strategy across diverse industries. Skilled in developing creative content, design, and copywriting strategies to tailor messaging and visuals. Proficient in problem-solving and strategic planning, consistently delivering results. Demonstrated success in scaling products from 0 to 1 and 1 to 100 by leveraging data-driven insights, fostering cross-functional collaboration, and optimizing key metrics including CAC, CPL, and ROI
Overview
6
6
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
Senior Product Marketing Manager
Scaler
12.2020 - 08.2024
- Spearheaded integrated marketing initiatives-from GTM strategy to product launch-monitoring product success KPIs and adapting strategies as needed, saving crores in budget, driving 25% MoM revenue growth, and reducing CAC by 40%
- Collaborated closely with cross-functional teams to lead transformative turnkey projects - repositioning products, boosting customer retention, and cutting refund rates, while elevating funnel metrics and aligning user insights with sales strategy
- Led content strategy initiatives by conducting frequent persona studies, analyzing user funnels, refining positioning & messaging, and executing growth experiments to boost win rate
- Led sales audits and training, driving the sales team to consistently exceed performance targets and align with business goals, while overseeing the development and execution of the Annual Operating Plan (AOP)
Performance Marketing Manager
RentoMojo
04.2018 - 12.2020
- Led the digital marketing team to develop an integrated strategy across Facebook, Google, and affiliate networks, driving 35% MoM growth with the in-house team
- Led geo-expansion projects, category launches, and performance partnerships (B2B & B2B2C), adding 4 new categories and expanding into 7 cities
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
- Developed a 360 social media content and engagement strategy, driving 20% MoM growth across all platforms
Education
MBA - Marketing
Indian Institute of Management
Indore, India 06.2016 - 03.2018
Bachelor in Arts -
Indian Institute of Management
Indore, India 07.2013 - 06.2016
Skills
Product Marketing
Digital marketing
Performance Marketing
GTM Scoping and Strategy
Product Lifecycle Management
Sales Enablement
Strategy and Problem solving
Cross-functional Leadership
Stakeholder Management
Market Research
Software
Facebook Ads
CleverTap
Hootsuite
Mixpanel
Metabase
Tableau
Accomplishments
- Employee of the month, RentoMojo, 09/01/18 - 11/30/18 Consecutively winning employee of the month three times in a row for achieving consistent optimized growth on paid marketing channels without additional budgets.
- Top 100 Competitive Business Leaders, 2018
Certification
Advanced Product Marketing (LinkedIn)
Timeline
Advanced Product Marketing (LinkedIn)
01-2025
Product Management- Building a Product Strategy (LinkedIn)
01-2025
Business Analytics- Marketing Data (LinkedIn)
01-2025
Content Marketing Strategy for Product Marketers (LinkedIn)
01-2025
Senior Product Marketing Manager
Scaler
12.2020 - 08.2024
Performance Marketing Manager
RentoMojo
04.2018 - 12.2020
MBA - Marketing
Indian Institute of Management
06.2016 - 03.2018
Bachelor in Arts -
Indian Institute of Management
07.2013 - 06.2016