Maitri Pruthi
Delhi
Summary
Results-driven Merchandise Allocation with 2+ years of experience in optimizing inventory levels and driving sales growth through strategic planning and data analysis. Proven track record, managing stock allocation, and developing effective merchandise strategies that enhance profitability. Skilled in collaborating with cross-functional teams to align merchandise plans with business objectives.
Overview
5
5
years of professional experience
Work History
Merchandise Planning
Victoria's Secret
12.2023 - Current
- Aligned product drop strategies in the Indian market with international guidelines at VS & Co.
- Ensured adherence to international standards for product per case pack displays in retail settings.
- Utilized sales data, historical trends, and consumer behavior to allocate merchandise across stores nationwide.
- Updated product offers and discounts at the stores based on market trends and previous sales
- Streamlined weekly replenishment process by coordinating with store and warehouse teams, analyzing data through ROS and WOC analysis.
- Coordinated with marketing team to gather customer feedback and organized focus group discussions with the target audience
- Managed merchandise allocation for various online marketplaces such as Myntra and Nykaa.
Merchandiser
Landmark Group- Lifestyle International Pvt Ltd
01.2023 - 10.2023
- Ensure optimized stock is available as per the budgeted sell-through and top line for stores and categories in the region.
- Ensured timely launch of all options according to planned hit dates through coordination with the Buying team.
- Analyzed and reported on display capacity norms at store, concept, category, and brand level throughout each season's duration from initial launch to EOSS, identifying any anomalies.
- Regularly review the actual display capacity against the defined norms and identify exceptions.
- Contributed to determining the optimal size curve or size ratio through analysis of sales performance and customer feedback.
Ecommerce Merchandising
Ogaan India Pvt. Ltd.
- Managed key accounts and high-revenue vendors specializing in apparel and accessories.
- Executed marketing campaigns and events while collaborating across departments to fulfill promised deliverables and achieve desired sales.
- Evaluated sales performance by analyzing data on sell through, ASP, bestsellers, and revenue generated for brand sub categories.
- Streamlined communication with vendors for efficient execution of collection launches, marketing initiatives, customer inquiries, payment processing, and RTV operations.
Sourcing Intern
Reliance Brands Limited
- Optimized supply chain and product development channel for MUJI's non-apparel line.
- Conducted internal research to identify product categories, selecting bamboo, stainless steel, and ceramicware for focus
- Utilized multiple rounds of surveys and interviews to analyze vendor base in India
- Searched MUJI stores to analyze product categories for cataloging
- Executed price and category benchmarking for multiple competitive brands within the same portfolio.
Buying Intern
PVH ArvindFashion Private Limited
07.2021 - 08.2021
- Executed destination mapping and achieved improved sales performance for CALVIN KLEIN PERFORMANCE stores during Fall21.
- Visited stores to map destinations and comprehend fabric stories for Fall'21 Performance collection
- Assisted brand manager in purchasing activities for SP22 buys
Marketing & Operations Intern
TO BE HONEST FOODS PVT. LTD.
06.2019 - 07.2019
- Conducted consumer research, analyzed products and mapped market trends. Executed market outreach through events and social media management.
- Handled day-to-day orders through the website's back end.
- Contributed to a focus group study and market research for the successful launch of 2 new flavors by the brand.
Education
Masters in Fashion Management -
National Institute of Fashion Technology
Bachelors in Business Administration (Marketing Major) -
Delhi Technological University
Skills
- Building strategies for assortment selection and optimization
- Market trend analysis and competitor benchmarking
- Strong attention to detail and organizational abilities
- Excellent communication and presentation skills
- Merchandising
- MS Office: MS word, MS PowerPoint, MS excel (intermediate)
- Inventory Management
- Data Analysis and Reporting
- Supply Chain Optimization
- Vendor Relations
- Stock Allocation Strategies
Training
- Learning Power BI to assess and create reports
- Using softwares like Ramco and Vinculum for merchandise allocation
- Communication across teams, taking rigorous followups
- Maintaining website backend operations using Shopify and Google analytics
Projects
Roamigos, A startup that worked on web/app platform, providing international travelers an opportunity to connect with the local community to explore, travel with locals Research Report on Craft Cluster Studies: Kutch Embroidery (Gujarat, India), Specialized in Marketing and Business Research Report on Brand Management: Strategic and Innovation Management, Brand analysis: values, positioning, essence, strategy. Analysing brand performance via financial tools and matrices. Brand performance measurement through KPIs. Building brand strategies on the basis of the analysis
References
- Anushka Jha, +91 7433063966, anushka.jha@ogaan.com
- Ritika Agrawal, +91 9999769769, ritika@tobehealthy.me
Timeline
Merchandise Planning
Victoria's Secret
12.2023 - Current
Merchandiser
Landmark Group- Lifestyle International Pvt Ltd
01.2023 - 10.2023
Buying Intern
PVH ArvindFashion Private Limited
07.2021 - 08.2021
Marketing & Operations Intern
TO BE HONEST FOODS PVT. LTD.
06.2019 - 07.2019
Ecommerce Merchandising
Ogaan India Pvt. Ltd.
Sourcing Intern
Reliance Brands Limited
Masters in Fashion Management -
National Institute of Fashion Technology
Bachelors in Business Administration (Marketing Major) -
Delhi Technological University