Maitry Ray
Bengaluru
Summary
Marketing professional with over 4 years of experience in influencer marketing, affiliate partnerships, and digital campaign execution. Skilled in managing 30+ creator-led campaigns that delivered up to 2x engagement growth, and consistent reach expansion. Recently, I worked with a digital marketing firm, contributing to influencer and affiliate initiatives aligned with performance goals. Hands-on knowledge of Google Ads, Meta Ads, SEO fundamentals, and GA4. Strong foundation in business development, having driven a 20% rise in quarterly revenue through client acquisition and partnerships. Also brings a legal background with expertise in contracts and compliance, adding value in risk-managed brand collaborations.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Specialist
BGD Tech Private Limited
Bengaluru
04.2025 - 08.2025
- Developed brand collaborations and multi-channel campaigns by onboarding and nurturing long-term relationships with influencers and affiliate partners, managing end-to-end execution to strengthen brand positioning, and drive sustained acquisition.
- Implemented content-driven, data-optimized strategies using A/B testing and market insights to boost lead generation, engagement, and conversions across digital platforms.
Team Lead – Marketing
BGD Tech Private Limited
Bengaluru
04.2025 - 05.2025
- Led a 10-member marketing team to execute 360° influencer campaigns overseeing strategy, onboarding, execution, and performance analysis to drive brand growth and engagement.
- Streamlined workflows and reporting across teams, using data insights to optimize influencer performance and improve ROI.
Marketing Manager – Key Clients
BGD Tech Private Limited
Bengaluru
09.2023 - 03.2025
- Led key influencer marketing programs and ran targeted Meta ad campaigns to amplify creator content, driving an increase in customer acquisition and boosting engagement.
- Managed affiliate marketing initiatives, including partner onboarding, performance tracking, and optimization of referral traffic and lead quality.
- Designed data-driven social media strategies that improved brand visibility and strengthened audience connections across key digital platforms.
- Leveraged analytics tools (Meta Ads Manager) to measure performance, improve ROI, and identify upselling and cross-selling opportunities for key accounts.
Learning Consultant - EU Market
Great Learning
Bengaluru
03.2022 - 02.2023
- Managed digital engagement strategies and personalized sales pitches for European clients, resulting in higher course enrollments, improved conversion rates, and increased client retention.
- Identified upselling opportunities and implemented strategic approaches that contributed to revenue growth and enhanced ROI across existing client accounts.
Inside Sales Manager
Simplilearn
Bengaluru
04.2021 - 03.2022
- Drove B2C and B2B sales initiatives, achieving a 55% increase in revenue through strategic prospecting, lead conversion, and client relationship management.
- Identified and pursued new business opportunities, enhancing lead pipelines, and accelerating client acquisition across multiple segments.
Education
B.A. LLB - Integrated Law (Intellectual Property Rights Hons.
Kalinga Institute of Industrial Technology
Bhubaneswar, India07-2020
Advanced Certificate in Digital Marketing And Communication -
MICA – The School of Ideas x UpGrad
Skills
- Influencer marketing, affiliate marketing, social media strategy
- Paid media, performance marketing, digital marketing strategy
- Campaign planning and execution, analytics, reporting (GA4, Meta Ads Manager)
- Client relationship management, business development, strategic partnerships
- Team leadership, cross-functional collaboration
- Market research, competitive analysis
Certification
- CopilotCraft: AI-Powered Marketing Mastery
- Influencer Marketing & Brand Strategy Masterclass
- Certified Sales Professional (CSP)
- Generative AI for Digital Marketers
Accomplishments
- Promoted to Team Lead - Marketing at BGD Tech Private Limited after consistently achieving targets and demonstrating exceptional performance.
- Previously awarded twice at Great Learning for exceeding performance targets in June and October 2022.
Timeline
Marketing Specialist
BGD Tech Private Limited
04.2025 - 08.2025
Team Lead – Marketing
BGD Tech Private Limited
04.2025 - 05.2025
Marketing Manager – Key Clients
BGD Tech Private Limited
09.2023 - 03.2025
Learning Consultant - EU Market
Great Learning
03.2022 - 02.2023
Inside Sales Manager
Simplilearn
04.2021 - 03.2022
B.A. LLB - Integrated Law (Intellectual Property Rights Hons.
Kalinga Institute of Industrial Technology
Advanced Certificate in Digital Marketing And Communication -
MICA – The School of Ideas x UpGrad
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