MAKTAL RATAN REDDY

Analyst

Metrixlab a Toluna company

Hyderabad

11.2021 - Current

Spearheaded extraction, data cleaning, recoding, and rigorous transformation processes across 25+ global brands, including Amazon, Microsoft, T-Mobile, and Unilever, ensuring 99.9% data accuracy and reliability for analysis.
Extracted insights via qualitative analysis of over 5,000 open-ended survey responses, pinpointing key drivers of customer loyalty, and pioneering targeted retention initiatives; boosted customer retention by 15%.
Managed relationships with key stakeholders in the Latam and Europe regions, ensuring a thorough understanding of cultural and demographic nuances for accurate business data segmentation, yielding a 15% improvement in report accuracy.
Streamlined data processing workflows utilizing SPSS scripting, compressing project turnaround time by 40% and elevating data analytics depth while upholding unwavering accuracy standards across all client deliverables.
Conducted thorough data quality audits, identifying and rectifying 15+ recurring data inconsistencies, enhancing the accuracy of client reporting by 20%, while adhering to stringent quality control standards.
Instituted a comprehensive training program covering data validation techniques for five junior analysts, resulting in a 95% reduction in data entry errors and improved data integrity.
Orchestrated weekly cross-regional meetings with 20+ members from research and program teams, ensuring alignment on data specifications and project timelines.
Mastered internal documentation and knowledge transfer using the 'See One, Do One, Teach One' methodology; increased the speed at which new hires took on independent tasks by at least 67%.

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