Communication Collaboration Problem Solving Creativity Adaptability Leadership Time Management Attention to Detail Analytical Skills Empathy
Mala Singh
Noida
Summary
Managed a UX team of 20 designers across diverse projects, achieving a 70% boost in efficiency by conducting structured design thinking workshops and optimizing processes. Improved user engagement by 99% through the application of data-driven UX strategies and seamless collaboration using tools like Figma, Adobe, and Miro. Enhanced design team productivity by 80% by streamlining workflows, embracing agile methodologies, and fostering a culture of continuous innovation and learning. Achieved a 90% increase in client satisfaction and retention by delivering impactful digital transformation solutions across consulting, managed services, and staff augmentation models. Accelerated project delivery timelines by 99% through the adoption of strategic facilitation techniques, improved cross-functional collaboration, and refined project management processes.
Overview
13
13
years of professional experience
10
10
Certifications
2
2
Languages
Work History
Team Lead (UX/UI Designer)
Telus International
08.2017 - Current
- As Team Lead, responsible for assigning tasks, mentoring team members, and ensuring the timely delivery of projects while maintaining a high standard of design excellence.
- Led a team of UX/UI designers in creating engaging and user-centered designs for web and mobile applications, ensuring alignment with business needs and user expectations.
- Conducted and facilitated comprehensive user research, including user interviews, surveys, and usability testing, to gather insights and identify user pain points and areas for improvement.
- Translated complex data and research findings into actionable insights, creating detailed user personas, journey maps, and user flows to guide design decisions and enhance the overall user experience.
- Designed intuitive and visually appealing wireframes, mockups, and prototypes using industry-standard tools such as Figma, Sketch, and Adobe XD, effectively communicating design concepts to stakeholders and developers.
- Collaborated closely with product owners, developers, and stakeholders throughout the design process, ensuring seamless integration of design elements and timely delivery of high-quality digital products.
- Achievements: Successfully delivered multiple projects for TELUS Lifeworks Healthcare, Union Bank of US Banking, TELUS Internet & Telecom, TELUS Healthcare Marketplace Services, and StriderPro Equestrian Platform, contributing to enhanced user satisfaction and business growth.
Sr. UX/UI Designer
Xavient
04.2014 - 07.2017
- Designed intuitive and user-friendly UX/UI solutions for various healthcare applications, focusing on data visualization and color theory to improve user engagement and understanding.
- Created low and high-fidelity wireframes using InVision, effectively communicating design concepts to stakeholders and facilitating seamless handoff to development teams.
- Conducted thorough manual application testing to identify and address usability issues, ensuring the delivery of high-quality, user-centric applications.
- Collaborated with business analysts during requirement gathering sessions to translate business needs into user-centered design solutions, ensuring alignment with project objectives.
Sr. UX/UI Designer
Netlink
11.2013 - 02.2014
- Collaborated closely with business analysts during project meetings to clarify requirements and ensure designs aligned with business needs.
- Developed user-focused UX/UI designs for healthcare applications, ensuring intuitive navigation and a positive user experience.
- Created detailed wireframes to effectively communicate application structure, user flow, and design specifications to the development team.
- Performed rigorous manual testing of applications to identify and address usability issues, ensuring a seamless and user-friendly experience.
Sr. Visualizer
ABP
10.2009 - 10.2013
- Collaborated closely with editorial teams to understand content requirements and ensure designs aligned with brand guidelines and editorial vision.
- Designed visually compelling and informative websites, ensuring an engaging and user-friendly experience for news and business audiences.
- Created eye-catching business magazine covers and layouts, effectively communicating brand identity and capturing reader attention.
- Developed clear and concise wireframes for various projects, including banners, brochures, and advertisements, ensuring design consistency and effective communication.
- Produced engaging infographics and animations, enhancing the visual appeal and informational clarity of content across different platforms.
Education
Master of Fine Arts (MFA) - Applied Arts - Specialization in Visualization
Banaras Hindu University (BHU)
VaranasiMaster of Business Administration (MBA) - Marketing & IT
Subharti University
MeerutCertification - IIT Delhi Advanced Certificate in AI Led UX And CX
IIT Delhi
04.2001 -
Skills
Communication
Collaboration
Problem Solving
Creativity
Adaptability
Leadership
Time Management
Attention to Detail
Analytical Skills
Empathy
Figma
Sketch
Adobe XD
UX Research
UI Design
Data Visualization
Prototyping
Wireframing
Agile Methodologies
User Testing
User-Centered Design
Data Visualization & Storytelling
Team Leadership & Collaboration
UX Research & Analysis
Agile & Iterative Design
Accomplishments
- Achieved delivered the TELUS’s AI project by implementing Figma for AI product workflows
Software
Certification
Introduction to Generative AI (Google - 2023)
Interests
Photography, Digital Art, Tech Events, Online Learning, Design Trends
Timeline
Team Lead (UX/UI Designer)
Telus International
08.2017 - Current
Sr. UX/UI Designer
Xavient
04.2014 - 07.2017
Sr. UX/UI Designer
Netlink
11.2013 - 02.2014
Sr. Visualizer
ABP
10.2009 - 10.2013
Certification - IIT Delhi Advanced Certificate in AI Led UX And CX
IIT Delhi
04.2001 -
Master of Business Administration (MBA) - Marketing & IT
Subharti University
Master of Fine Arts (MFA) - Applied Arts - Specialization in Visualization
Banaras Hindu University (BHU)