Malavika Goel
Gurugram
Summary
A technically astute, assiduous, and competent individual with over 9 years of prodigious experience in Marketing, Product Management, Corporate Communications, Branding and Social Media Engagement in the Healthcare and FMCG Industry. Seeking to pursue a career in the upper echelons of an esteemed organization, that calls for extremely high levels of leadership qualities & strategic abilities, with the goal of spearheading marketing, team management and corporate communications functions to contribute to the success of the organization.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Marketing Manager
sy'a teas
10.2023 - Current
- Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyse customer insights, consumer trends, market analysis and marketing best practices to build successful strategies
- Create, maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital and video assets
- Conceptualize and execute multi-channel campaigns across the prospect and customer life cycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions and generate more qualified leads
- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies and budgets.
Consumer Insights Manager
Bombay Shaving Company
06.2021 - 02.2022
- Provided consultation to senior leadership and business teams on brand and advertisement strategies based on consumer insights
- Solicited feedback and market intelligence to assist with understanding consumer perceptions and market requirements to incorporate into the marketing strategy
- Led the Category Consumer Insight process through objective quantitative and qualitative consumer research
- Measured ever-evolving brand perceptions and helped businesses understand its implications on brand long-term success
- Identified new business opportunities (NPD), evaluated them, streamlined the new innovation pipeline and developed the go-to-market strategy for the hair removal, skin and hair care portfolio
- Monitored expenditures to mitigate the risk of overages
- Stayed abreast of the sales funnel, customer cycle, market conditions, competitive activities, buyers profiling, advertising and promotional trends
- Identified ideal methodology (SOPs) and provided oversight on the data collection process and analytic work plan along with selling aid, to ensure all available information is generated to support business needs (increased offline promoter throughput 20%)
- Managed external agencies for the execution of research projects
- Leveraged research data and information to proactively identify business opportunities and gain internal support to act upon these opportunities
- Handled the entire gamut of PR activities including planning, developing, and implementing content strategies that encompass the goals of the company
- Developed actionable market research initiatives that drive and validate the corporate vision and create positive change throughout the organization
- Fostered and leveraged relationships with internal stakeholders, partners, and industry contacts supporting the attainment of the goals for the business
- Built a diverse team of talented and motivated professionals by training associates with the capability to support the transformational aspirations of the business.
Group Product Manager
Ozone Pharmaceuticals Pvt. Ltd
07.2020 - 06.2021
- Spearheaded new product launches (Wanish Face Serum and Wanish Body Serum) and aimed at managing the company’s product and internal workflows to support the organization in the realization of the company’s vision and achieving strategic goals
- Envisioned and implemented the product vision and managed the entire product lifecycle from strategic planning to go-to-market rollouts
- Proposed innovative ideas for strategic brand positioning and developed optimized plans across industry events, advertising, direct mail, telemarketing, sales collaterals, campaigns and digital arena to create product positioning in the market and expand visibility
- Communicated value and position to the sales team and developed tools to support the selling process
- Drove marketing initiatives to increase product visibility and market performance
- Performed thorough market research (IQVIA) and competitive analysis to understand and effectively communicate the product value proposition
- Collaborated with marketing department to define positioning and messaging, and plan market launch, public relations, and lead generation campaigns
- Directed development of all collateral, including data sheets, web content, case studies, white papers, direct mail, FAQ, sales and channel training, PowerPoint presentations, and ROI calculations
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content for the KOLs and eminent speakers of Webinars and e-CMEs
- Contributed to the scientific content and slide deck creation for top gynaecologists
- Customized brand message in the form of digital reminders to reach and capture target audience interest and drive engagement
- Customized brand messages, and collaterals in liaison with the creative team to drive engagement
- Ensured that organizational systems (structure, processes, information, technology, people, and time) were in place to support the accomplishment of short and long-term business objectives
- Provided leadership with a vision that assists in the creation and promotion of an environment for innovation, organizational agility, and continuous learning.
Education
Master of Science - Biotechnology
Amity Institute Of Biotechnology
01.2010 - 04.2012
Bachelor of Science - Biotechnology
Rajiv Gandhi Institute Of IT & Biotechnology, BVP
01.2006 - 04.2009
Skills
Marketing and Advertising
Public and Media Relations
Social Media Engagement
Client Communication
Market Positioning
Market Analysis
Product Development
Campaign Management
Corporate Communications
Strategic Planning
Brand Development & Management
Business Growth and Retention
Project Management
Customer Service
Relationship Development
Process Improvement
Content Development
Team Management
MS Office
Suite
SAP
ERP
ORG IMS
AIOCD AWACS
C MARC
Certification
Post Graduate Program in Management For Professionals, UCLA Anderson School of Management, 04/2021
Accomplishments
- Successful completion of the online course "Marketing 360" - Pre Digital - Digital - Post Digital in September 2020.
- Drove unprecedented results and got featured in the Editorial Policy of 1mg Technologies Pvt. Ltd (2018 - Till Date) for delivering the best and the most reliable content for Drugs & Ayurveda Portfolio - https://www.1mg.com /editorial-policy-processes.
- Special Recognition for delivering world class customer experience and driving Customer Centricity Value: Demonstrate Safety at Medanta Hospital, Gurugram (13th Aug, 2019)
- Received Certificate of Participation for successfully attending the "Management Development Program on Project Management" organized by Apeejay School of Management (21st February, 2018).
- Felicitated with "Certificate of Appreciation" for outstanding contribution and involvement in preparing the dossier for FDCs on the basis of which Mankind Pharma received DCGI approval for its flagship brands (2015).
- Successful completion of Strategic Management Workshop for Brand Management Team conducted by Mr. Milind Mangle (Angle Consultancy and Services).
- Received Certificate of Participation for successfully attending the Seminar on "Winning Strategies through Competitive Intelligence" organized by Amity Institute of Competitive Intelligence and Strategic Management - AICISM (1st March, 2011).
Attributes
- Charismatic Leadership
- Insatiable Curiosity
- Impeccable Analytical skills
- Eloquent & Ethical
Languages
English
Hindi
Punjabi
French
Timeline
Marketing Manager
sy'a teas
10.2023 - Current
Consumer Insights Manager
Bombay Shaving Company
06.2021 - 02.2022
Group Product Manager
Ozone Pharmaceuticals Pvt. Ltd
07.2020 - 06.2021
Master of Science - Biotechnology
Amity Institute Of Biotechnology
01.2010 - 04.2012
Bachelor of Science - Biotechnology
Rajiv Gandhi Institute Of IT & Biotechnology, BVP
01.2006 - 04.2009