MS Office Suite
Malavika Goel
Marketing
Gurgaon
Summary
Highly creative Marketing Professional with expertise in transforming marketing and advertising strategies into desired results. Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
4
4
Languages
Work History
Group Product Manager
Alchem Phytoceuticals
New Delhi
05.2024 - Current
- Product Portfolio: Handled flagship brands from all the 3 domestic divisions - Phyto, Epique & OTC having a worth of 35 Cr.
- Conducted market research to identify new opportunities and target markets.
- NPD: Identifying the new business opportunities, evaluating them, streamlining the new innovation pipeline and developing the go-to-market strategy for the Derma, Pain management & Gynae segment.
- Played instrumental role in creative planning and review sessions, working with resourceful in-house digital marketing team to elevate quality of content and designs across various platforms.
- Implemented agile methodologies for efficient project management, leading to increased team productivity and timely deliveries.
- Conducted regular product performance reviews, adjusting plans as needed to optimize results.
Marketing Manager
S’ya
Gurgaon
10.2023 - 05.2024
- Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments
- Analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Gather customer and market insights to inform outreach strategies, increase customer conversions and generate more qualified leads
- Led cross-functional teams for product launch events, significantly enhancing market penetration.
- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Enhanced online presence, optimizing website content for SEO and improving user experience.
- Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies and budgets
- Leveraged marketing automation tools to streamline campaign execution and tracking.
- Trained junior marketing staff, elevating team capabilities and performance.
Career Break
Full Time Parenting
Gurgaon
03.2022 - 10.2023
- Self-motivated, with a strong sense of personal responsibility.
Consumer Insights Manager
Bombay Shaving Company
New Delhi
06.2021 - 02.2022
- Consulted senior leadership and business teams on brand and advertisement strategies by leveraging consumer insights
- Gathered feedback and market intelligence to understand consumer perceptions and market needs for incorporation into marketing strategies
- Led objective quantitative and qualitative consumer research to drive the Category Consumer Insight process, assessing brand perceptions and their long-term impact on success
- Identified, evaluated, and streamlined new business opportunities (NPD) for the hair removal, skin, and hair care portfolio, developing go-to-market strategies
- Collaborated with product management teams to incorporate consumer insights into product development plans, supporting successful launches.
- Presented research findings to executive leadership, driving informed strategic decisions across the organization.
- Partnered with sales teams to develop targeted strategies based on customer segmentation analyses.
- Optimized data visualization tools, enabling better communication of complex insights to stakeholders.
Group Product Manager
Ozone Pharmaceuticals Pvt. Ltd
New Delhi
07.2020 - 06.2021
- Spearheaded new product launches (Wanish Face Serum and Wanish Body Serum) along with the existing Gynae Portfolio.
- Proposed innovative ideas for strategic brand positioning of Tranostat (contributing to 35% of the total sales of the Nucleus Division).
- Gynae Product Basket Promotion - Co-promoting Tranostat, Ozored and 1M Intimate Hygiene Wash based on Co-Rx Analysis.
- Communicated value and position to the sales team and developed tools to support the selling process
- Performed thorough market research - IQVIA and CMARC competitive analysis to understand and effectively communicate the product value proposition
- Directed development of all collateral, including data sheets, web content, case studies, FAQ, sales and channel training, PowerPoint presentations, and ROI calculations
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content for the KOLs and eminent speakers of Webinars and e-CMEs
- Contributed to the scientific content and slide deck creation for top gynecologists
- Customized brand message in the form of digital reminders to reach and capture target audience interest and drive engagement
Marketing Manager
Cure Surgicals
11.2019 - 07.2020
- Managed Product specific marketing and distribution of healthcare products by providing access to the latest and most advanced medical devices, implants, and surgical instruments.
- Market Research - Brand research & monitoring, customer
research, industry research and competition tracking through field visits. - Collaborations with global leaders ensuring that we bring world-class products to the Indian healthcare landscape.
- Win, Grow & Protect Analysis: Compiled product, market and customer data to forecast accurate sales and profit projections.
- Cultivated and nurtured relationships with customers in strategic vertical markets of sports medicine, spine, joint replacement, medical equipment, surgical instruments & bone substitutes
- Marketing Collaterals for regular sales presentation and training.
- Developed creative programs like road shows, live surgeries, CMEs, product demonstration and consumer experience, in collaboration with the principal companies to meet business goals.
Assistant Marketing Manager
1mg Technologies Private Limited
03.2018 - 11.2019
- Medical and Health Content Creation: Trusted and
evidence-based healthcare information based on major attributes like introduction, benefits, precautions, dosage, use and FAQs. - Content Hygiene: Ensured that the content is easy to read and free from grammatical errors and plagiarism.
- Content Validation: Worked with industry experts and qualified doctors (KOLs) for quality management of the comprehensive health content.
- Used search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.
- Developed infographics for social media marketing of the available Drug/Ayurveda content and SKUs.
- Monitored and analyzed the performance of key performance indicators (KPIs) to offer suggestions for improvement.
- Slide deck creation of scientific content.
- Preparing sliders in liaison with in-house creative team.
- Co-led the project involving KOLs for spreading awareness on various health/social issues through 1mg Youtube channel.
- Planned, organized and implemented JCI standards/protocols and trained the Pharmacists at Medanta hospital.
- Planned and implemented the successful set-up of warehouses with an operational and regulatory perspective.
Senior Marketing Executive
Martin & Harris Laboratories (Walter Bushnell)
01.2017 - 03.2018
- Product Portfolio: Handled flagship brands in therapy segments like Uro, Gynae, Gastro, NSAIDs and Pedia having a worth of 63 Cr.
- Gynae Portfolio included Allylestrenol, Norethisterone, Progesterone, Clomifene Citrate & Estradiol Valerate brands.
- Market Research and Sales Analysis: Through field visits and BCG matrix based AIOCD AWACS and CMARC data.
- New Product Development: Launched new products to penetrate the untapped market and strengthen the existing portfolio.
- PLC analysis and management: Identified the challenges and created go-to-market strategies through SWOT analysis.
- KOL Management: Developed, sustained and leveraged
relationships with national and international KOLs. - Measured and reported the performance of all marketing campaigns to assess the ROI and KPIs.
- Handled the Digital Marketing Initiatives by the Organization: Facebook , Web Sliders and Online Journals.
- Organized the IOG Dr Stya Paul Awards with a gathering of more than 400 leading gynecologists, industry stalwarts and noted academicians.
Senior Marketing Executive
Mankind Pharma Private Limited
New Delhi
03.2012 - 08.2016
- Product Portfolio: Handled flagship brands in therapy segments like Neuro, Dental, Anti-infectives, Anti-allergics, NSAIDs, Ortho, Gastro, Gynae and Nutritional having a worth of 85 Cr.
- Market Research and Sales Analysis: Through field visits and various marketing tools like ERP, AIOCD AWACS and ORG IMS.
- NPD: Launched over 15 new products to expand market share and strengthen the existing portfolio.
- PLC analysis and management: Identified the challenges and created go-to-market strategies according to the emerging market trends.
- Marketing collaterals & Customer engagement activities: Through round table meetings, seminars, CMEs, conferences etc.
- KOL Management: Developed, sustained and leveraged
relationships with national level KOLs.
Education
Master of Science - Biotechnology
Amity Institute Of Biotechnology
Noida 01.2010 - 01.2012
Bachelor of Science - Biotechnology
Rajiv Gandhi Institute Of IT & Biotechnology, BVP
Pune 01.2006 - 01.2009
Skills
- Marketing and Advertising
- Marketing campaign development
- Customer relationship management (CRM)
- Product development
- Brand-building strategies
- Competitor analysis
- Corporate communications
- Customer segmentation
- P&L management
- Go-to-market strategy development
- Time management
- Strategic marketing
- Multitasking
- Market research
- Budgeting and allocation
- Content curation
- Product lifecycle management
Certification
Post Graduate Program in Management For Professionals, UCLA Anderson School of Management, 04/01/21
Accomplishments
- Successful completion of the online course 'Marketing 360' - Pre Digital - Digital - Post Digital in September 2020.
- Drove unprecedented results and got featured in the Editorial Policy of 1mg Technologies Pvt. Ltd (2018 - Till Date) for delivering the best and the most reliable content for Drugs & Ayurveda Portfolio.
- Special Recognition for delivering world class customer experience and driving Customer Centricity Value: Demonstrate Safety at Medanta Hospital, Gurugram (13th Aug, 2019)
- Received Certificate of Participation for successfully attending the 'Management Development Program on Project Management' organized by Apeejay School of Management (21st February, 2018).
- Felicitated with 'Certificate of Appreciation' for outstanding contribution and involvement in preparing the dossier for FDCs on the basis of which Mankind Pharma received DCGI approval for its flagship brands (2015).
- Successful completion of Strategic Management Workshop for Brand Management Team conducted by Mr. Milind Mangle (Angle Consultancy and Services).
- Received Certificate of Participation for successfully attending the Seminar on 'Winning Strategies through Competitive Intelligence' organized by Amity Institute of Competitive Intelligence and Strategic Management - AICISM (1st March, 2011).
Software
SAP
ERP
ORG IMS
C MARC
Timeline
Group Product Manager
Alchem Phytoceuticals
05.2024 - Current
Marketing Manager
S’ya
10.2023 - 05.2024
Career Break
Full Time Parenting
03.2022 - 10.2023
Consumer Insights Manager
Bombay Shaving Company
06.2021 - 02.2022
Group Product Manager
Ozone Pharmaceuticals Pvt. Ltd
07.2020 - 06.2021
Marketing Manager
Cure Surgicals
11.2019 - 07.2020
Assistant Marketing Manager
1mg Technologies Private Limited
03.2018 - 11.2019
Senior Marketing Executive
Martin & Harris Laboratories (Walter Bushnell)
01.2017 - 03.2018
Senior Marketing Executive
Mankind Pharma Private Limited
03.2012 - 08.2016
Master of Science - Biotechnology
Amity Institute Of Biotechnology
01.2010 - 01.2012
Bachelor of Science - Biotechnology
Rajiv Gandhi Institute Of IT & Biotechnology, BVP
01.2006 - 01.2009
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