Malay Ray

• Oversee sales and marketing operations for GK Publications across Odisha, West Bengal, and the North East regions.
• Conduct in-depth market research and analysis to enhance product placement and market strategy.
• Supervise both B2B and B2C sales channels, driving revenue growth through targeted strategies, and effective customer engagement.
• Collaborate with educational institutions, including schools, universities, colleges, and preparation centers, to promote and secure endorsements for our publications.
• Manage and optimize the distributor network within the assigned territories to ensure effective distribution and market reach.
  Plan and execute workshops and seminars to boost brand visibility and engagement.
• Work closely with editors and the production department to oversee the publication of new books, ensuring timely and high-quality releases.
• Assist senior management in formulating and implementing strategic initiatives to drive market growth and achieve organizational goals.

• Conducted market research to spot new business prospects.
• Developed strategies for digital campaigns to boost healthcare advocacy.
• Created and executed a business continuity plan while maintaining uninterrupted operations during emergencies.
• Authored persuasive proposals that resulted in new business acquisitions.
• Collaborated with hospital officials, academic institutions, and healthcare facilities to provide video content.
• Cultivated strong relationships with key hospital customers and stakeholders.
• Worked closely with content and operations teams to achieve timely delivery.
• Contributed to product innovation, business planning, and assessment of performance outcomes.
• Developed a new market segment for the newly developed product, "PGNeXT.ai," targeting NEET PG preparation.

• Develop and implement strategic sales plans for revenue and market share growth.
• Identify new business opportunities through research, customer feedback, and industry analysis.
• Manage diverse ELT product segments, including Anthologies, PLS, Assessment, and Adult Learning.
• Present product/service capabilities in customer presentations.
• Maintain strong relationships with colleges, universities, channel partners, PLS, and government.
• Establish competitive pricing strategies while maximizing profits.
• Provide training on product features, benefits, and use cases for staff.
• Conduct workshops and webinars to enhance student and teacher learning experiences.

Key Achievements:

• Achieved impressive market growth from 0 to 1.3 crores last fiscal year.
• Pioneered a 1.3 crore market in Odisha and Jharkhand.
• Secured the first AECC-II book project for Ranchi University, adding 80 lakhs in revenue.
• Recognized as a star performer for outstanding performance.

• Executed B2B sales strategies by visiting schools and distributors in North 24 Parganas, Nadia and North Kolkata to secure book orders.
• Engaged with key school stakeholders, such as Principals, Librarians, and School Coordinators, to discuss book requirements and establish partnerships.
• Conducted compelling presentations of school books, highlighting their features and benefits to attract and secure business opportunities.

Key Achievements:

• Received "Best Debutant of the Year" award for generating 50 lakhs in fresh business without specific targets.

• Executed B2B sales strategies by visiting schools and distributors in Central & North Kolkata to secure book orders.
• Engaged with key school stakeholders, such as Principals, Librarians, and School Coordinators, to discuss book requirements and establish partnerships.
• Conducted compelling presentations of school books, highlighting their features and benefits to attract and secure business opportunities..