MALFEENA FRANCIS
ALAPPUZHA
Summary
Strategic Public Relations Executive known for productivity and efficiency in task completion. Possess specialized skills in crisis management, media relations, and brand development, ensuring coherent and effective messaging across all platforms. Excel in communication, leadership, and problem-solving, leveraging these soft skills to drive public perception and achieve organizational objectives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Public Relation Executive
Believers Church Medical College Hospital
Thiruvalla
04.2018 - 03.2024
- Built and updated crisis communication plans to handle diverse situations.
- Developed content for company websites, social media pages and messaging platforms.
- Organized charitable events that highlighted the organization's commitment to giving back.
- Established and maintained working relationships with clients, government officials and media representatives.
- Provided support in developing collateral materials such as brochures, newsletters.
- Analyzed effectiveness of PR activities using metrics like website traffic or social media engagement levels.
- Managed crises by responding quickly to negative publicity or issues.
- Responded promptly to requests from the media seeking comment or clarification.
- Wrote, edited and reviewed various media content and press releases.
- Collaborated with marketing team to develop and execute PR campaigns.
- Managed crisis communications and emergency response strategies and implementation.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Worked effectively in team environments to make the workplace more productive.
- Worked with cross-functional teams to achieve goals.
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Assisted with customer requests and answered questions to improve satisfaction.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Maintained updated knowledge through continuing education and advanced training.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
Education
Master of Arts - Journalism And Mass Communication
MAHATMA GANDHI UNIVERSITY
KOTTAYAM 08-2017
Bachelor of Science - HOME SCIENCE
ST JOSEPH'S COLLEGE FOR WOMEN
ALAPPUZHA 04-2015
Skills
- Crisis communication
- Media relations
- Content creation
- Event planning
- Customer engagement
- Relationship building
- Team collaboration
- Problem solving
- Press release writing
- Social media expertise
- Interpersonal communication
- Community engagement
- Internal communications
- Multitasking
- Decision-making
- Organizational skills
- Active listening
- Time management
- Scheduling
- Communications leadership
- Creative strategies
- Adaptability and flexibility
- Online content development
- Employee communications
- Creative thinking
Languages
Malayalam
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Tamil
Intermediate (B1)
B1
Certification
- Basic Life Support-2018 BCMCH
- IELTS-ACADEMIC
References
References available upon request.
Timeline
Public Relation Executive
Believers Church Medical College Hospital
04.2018 - 03.2024
Master of Arts - Journalism And Mass Communication
MAHATMA GANDHI UNIVERSITY
Bachelor of Science - HOME SCIENCE
ST JOSEPH'S COLLEGE FOR WOMEN