Mallika Garg
Advertising
Mumbai,MH
Summary
Over 11 years of experience in business expansion, client partnerships, and operational leadership within advertising and production sectors. Successfully scaled The Goood Stuff Studio from inception to a core team of 12-20 members, securing high-profile clients such as Netflix and Krafton. Expertise in P&L management, revenue strategy, and cross-functional team leadership, with a focus on optimizing processes and reducing costs. Proven ability to enhance business performance through strategic planning and innovative problem-solving.
Overview
11
11
years of professional experience
Work History
Business Director
The Goood Stuff Studios
10.2023 - Current
- Operating as the Business Head managing business development, client relationships, team leadership, and revenue strategy.
- Onboarded and grew marquee accounts including Netflix, Krafton and Valorant, contributing over 3Cr+ in revenue in the very first year.
- Spearheaded project pricing, P&L planning, and margin optimization for high-volume deliverables.
- Led hiring and structuring of PMs, creative teams, and freelancers.
- Set up systems for resource management, delivery alignment, and operational workflows.
- Acted as the bridge between creative, production, PM teams, and clients.
- Aligned business priorities with long-term vision and operational scaling.
Integration Director
Wondrlab
06.2023 - 09.2023
- Managing client expectations, reporting on meeting those expectations, anticipating future needs, and responding to client feedback.
- Client management alongside billings for every month.
- Handling a high-demanding automotive brand along with a team of creative, strategy and copy.
- Setting up processes to get more opportunities and to improve the quality of work.
- Providing alternatives and ideas to the clients with feasible timelines that work for production/creative teams and for the external stakeholders.
Senior Account Manager
The Glitch - Flux
03.2022 - 04.2023
- Client relationship management alongside projections for every month.
- Handling a huge team of designers, creative writers, and strategists for providing 360 digital solutions.
- Leading high-demanding clients like Netflix with a direct reporting junior.
- Leading a retainer account like Upstox with two direct reporting juniors.
- Managing small to complex campaigns for different brands.
- Setting client expectations, reporting on meeting those expectations, anticipating future needs, and responding to client feedback.
- Identifying opportunities and developing measures to improve the work process and quality.
- Multi-task under a high-pressure, fast paced environment, while meeting strict disciplines.
- Providing alternatives and ideas to the clients with feasible timelines that work for production/creative teams and for the external stakeholders.
Senior Account Manager
McCann Erickson Pvt. Ltd - Craft Worldwide
09.2017 - 12.2021
- Engagement and transition lead for L'Oreal, dealing with clients and counterparts of McCann to manage the work for both APAC and WE regions.
- Managing the client relationship and satisfaction. Being responsible for the management of timelines, budgets and overall delivery of client projects, working closely with studio producers to execute flawlessly across all disciplines (Broadcast, Print, Digital and Social).
- Providing solutions and alternatives to clients for successful execution of their projects.
- Coordinating with the overall broadcast team of multiple editors, motion graphics, audio engineers and colourists, to manage the daily workflow.
- Building strong relationships with both the internal and external teams to facilitate successful deliveries for the client.
- Setting client expectations, reporting on meeting those expectations, anticipating future needs, and responding to client feedback.
- Identifying opportunities and developing measures to improve the work process and quality.
- Managing zero-defect approach for all projects, maintaining & tracking defects, highlighting/solving issues wherever required.
- Meeting/exceeding revenue, margin, and quality targets on assigned projects and accounts.
- Building relations with the internal GTS (Global Technology Solutions) team to create/improve automated workflows/processes to increase efficiency within the Broadcast department.
- Also responsible for training new team members joining the Client Servicing team from all perspectives.
- Managing complex campaigns with over 250+ deliverables for Print, Digital & TVC across APAC & W.E Markets.
- Managed the client and teams during the pandemic situation to provide smooth workflow to the clients.
Associate Creative Producer
Schbang
08.2016 - 05.2017
- Leading major projects from start to end in terms of client servicing, estimation, shoots and getting the edits ready.
- Brainstorming with the writers & delivering the final product.
- Brands worked on: Goodknight, Godrej Expert, Beautiful Homes, LinkedIn, Asian Paints, BBlunt, Finolex, Parachute, Kaya, Nature's Basket.
Assistant Producer & Project Manager
Foxymoron
06.2015 - 07.2016
- Managed projects from a project manager's point of view.
- Performed the duties of a client servicing manager as well as post production manager to get the final outputs ready with the team of editors and animators.
- Managed production, Art direction and Direction for a lot of ads, whenever I got the opportunity to.
- Brands worked on: L'Oreal, Maybelline, Matrix, Garnier, Castrol, Zee Cinema, Atom Technologies, Epitome, Podar Education, Bill Bachao, Aeropostale, Samsonite, Femina, Peroni, Miller, Hayward's, Fosters, Lipton, Asian Paints, Gillette, P&G.
Education
Bachelors - Media Studies
Symbiosis Institute of Media and Communication
Pune01.2015
High School Diploma -
La Martiniere Girls' College
Lucknow03-2012
Some College (No Degree) - Lucknow
Bhaatkhande
Lucknow03-2011
Skills
- Communication and organization skills
- Prioritization
- Attention to detail
- Time management
- Client relationship management
- High-pressure performance
- Project pricing
- Self-motivation
- Budget management
- Team leadership
- Crisis management
- Project and team collaboration
- Risk identification
- Contract management
- Workflow development
- Team development
- Mentoring and coaching
- Workflow documentation
Personal Information
Date of Birth: 08/18/93
Additional Information - Languages Known
- English
- Hindi
- Punjabi
- Marathi (understandable)
Timeline
Business Director
The Goood Stuff Studios
10.2023 - Current
Integration Director
Wondrlab
06.2023 - 09.2023
Senior Account Manager
The Glitch - Flux
03.2022 - 04.2023
Senior Account Manager
McCann Erickson Pvt. Ltd - Craft Worldwide
09.2017 - 12.2021
Associate Creative Producer
Schbang
08.2016 - 05.2017
Assistant Producer & Project Manager
Foxymoron
06.2015 - 07.2016
Bachelors - Media Studies
Symbiosis Institute of Media and Communication
High School Diploma -
La Martiniere Girls' College
Some College (No Degree) - Lucknow
Bhaatkhande