Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Timeline
Generic

MALLIKARJUNA SARODE

Regional Sales Manager (ETO & After Market) - PAN INDIA
Bangalore

Summary

Accomplished Regional Sales Manager with a 30-year proven track record of driving revenue growth and surpassing sales targets through strategic planning and execution. Experienced in mentoring high-performing teams to achieve business goals, with a focus on building lasting client relationships and fostering corporate development. Eager to leverage extensive sales management experience and leadership skills in a challenging, growth-oriented organization to enhance team performance and deliver exceptional results aligned with the company's long-term vision and objectives.

Overview

32
32
years of professional experience

Work History

Regional Sales Manager

GARDNER DENVER ENGINEERED PRODUCTS INDIA PVT. LTD.
Bengalore
08.2019 - Current

Key Responsibilities:

  • Spearheaded the Aftermarket business for Liquid Ring Vacuum Pumps and Compressors/Blowers across India, focusing on Spares, Retrofits, Repairs, Field Services, and AMCs/LTSAs.
  • Handled enquiry generation, funnel development, and order conversion, leading to strong revenue growth.
  • Conducted regular customer visits, technical presentations, and application studies to provide customized solutions.
  • Managed contract negotiations, commercial discussions, and closures while ensuring alignment with company policies on payment terms and contractual conditions.
  • Developed and expanded the dealer network and third-party partnerships pan-India to support Aftermarket operations.
  • Played a critical role in planning and executing annual business targets and budgets.
  • Identified and managed key accounts, driving long-term engagement and service excellence.

Key Achievements:

  • Instrumental in winning a USD 3 Million order from Tata Steel in 2020 and a USD 6 Million order in 2022.
  • Successfully achieved USD 2.4 Million in Aftermarket business and USD 6.5 Million in Engineer-To-Order (ETO) business in 2022.
  • Streamlined and strengthened AMC offerings, leading to enhanced service reliability and customer retention.
  • Ensured 100% on-time dispatches and contributed to maintaining zero receivable delays by closely monitoring collections.
  • Onboarded and developed new channel partners, significantly expanding the company’s market presence and customer base.

Deputy General Manager

TENOVA INDIA PRIVATE LIMITED (DELKOR/ TAKRAF)
Bengalore
09.2010 - 08.2019

Key Responsibilities:

  • Managed sales and aftermarket services for solid-liquid separation equipment including Horizontal Belt Filters, High Rate Thickeners, Agitators, Vibrating Screens, and Attrition Scrubbers.
  • Developed and executed pricing strategies aligned with product positioning and market competitiveness.
  • Identified and pursued new business opportunities with both existing and potential customers in iron ore, coal, steel, power, fertilizer, and chemical industries.
  • Provided technical support and engaged with customers at operations, maintenance, and procurement levels to resolve complex issues and enhance satisfaction.
  • Led aftermarket initiatives such as Retrofits, Modifications, and Upgrades (RMU) for both Tenova and competitor products.
  • Collaborated with cross-functional teams (Engineering, Customer Service, Finance) to align service delivery with sales growth goals.
  • Designed and implemented warranty and service policies, and supported long-term Annual Maintenance Contracts (AMCs) with major clients.

Key Achievements:

  • Successfully secured multiple retrofit orders, enhancing the operational efficiency of client sites.
  • Played a key role in signing AMCs with major accounts including Tata Steel (WB), Hindustan Zinc, JSW, IFFCO, Uranium Corporation, and international clients from Russia, Tunisia, and the Middle East.
  • Contributed to business expansion by onboarding new customers like Trimex (beach sand), Coromandel Fertilizers (phosphoric acid), TATA (multiple units), JSPL, Rungta Mines, Hindalco, and others.
  • Actively registered and collaborated with prominent consultants such as M.N. Dastur, PDIL, UHDE, MECON, SAIL, and Hyundai Engineering, facilitating access to key tenders and projects.

Tools & Technologies:

  • CRM Tools: Salesforce (Opportunity Management & Pipeline Tracking)
  • Documentation & Coordination: Pricing proposals, AMC agreements, retrofit plans
  • Client Interaction: Techno-commercial discussions, presentations, and site visits

Manager

TURBOTECH PRECISION ENGINEERING PVT LTD
10.2005 - 08.2006

Key Responsibilities & Achievements:

  • Managed large key accounts and a robust dealer network across the assigned region, driving consistent revenue growth.
  • Led a team of Sales Engineers and Service Engineers; successfully met and exceeded sales targets quarter over quarter.
  • Expanded market presence by increasing end-user and channel partner engagement and penetration.
  • Delivered technical product presentations and application studies tailored to customer-specific requirements.
  • Collaborated with Design and Production departments for customized turbine solutions.
  • Developed new dealers and strengthened the regional channel network to boost market coverage.
  • Identified and pursued steam condensation opportunities in captive power plants, leveraging TurboTech’s domain expertise.

Asst. Manager

WINDSOR MACHINES LIMITED
10.2000 - 10.2005

Key Responsibilities:

  • Managed large strategic accounts in the assigned region to drive business growth and ensure customer satisfaction.
  • Led and mentored a team of Sales Engineers and Service Engineers to deliver top performance and support.
  • Handled tenders independently, including preparation, submission, and follow-up, ensuring full compliance and competitiveness.
  • Achieved quarterly sales targets at both the individual and team levels.
  • Expanded customer base by increasing market penetration through channel partners and end-users.
  • Drove branch-level sales across the entire product portfolio.

Sr.Sales Engineer

CHICAGO PNEUMATIC INDIA LIMITED
10.1997 - 10.2000
  • Company Overview: It is a group company of Atlas Capco AB Sweden, manufacturing all types of Pneumatic tools, Electric tools, Special tools and Compressors with an annual turnover of Rupees 100 Crores.
  • Technical / Commercial support for Dealers & Distributors.
  • It is a group company of Atlas Capco AB Sweden, manufacturing all types of Pneumatic tools, Electric tools, Special tools and Compressors with an annual turnover of Rupees 100 Crores.
  • Penetration of new customers through carpet coverage & product demonstration acquired new customer like Naval Dock, MDL, BPCL, Reliance (patalganga, Hazira), etc.

Sales Engineer

JOST’S ENGINEERING COMPANY LIMITED
05.1993 - 10.1997
  • Company Overview: Jost’s Engineering Company Limited, an Engineering Flag ship company, in the business of material handling equipments like, Forklifts, Three wheeler & Four wheeler jumbo trucks and Heavy duty racking systems with turnover of Rupees 40 Crores.
  • Market study and Material Handling product execution along with close follow up with potential customers.
  • Day to day interaction with customers / branches and enquiries follow-up.
  • Carrying out the techno-commercial dealings independently.
  • Warehouse logistic designing and execution.
  • Jost’s Engineering Company Limited, an Engineering Flag ship company, in the business of material handling equipments like, Forklifts, Three wheeler & Four wheeler jumbo trucks and Heavy duty racking systems with turnover of Rupees 40 Crores.
  • Techno commercial feasibility study for warehouse design and material handling system, Mahindra & Mahindra, Nasik. Bidding and bagging order of Rs.15 million and execution of the same. Streamlined raw material input and out put process.

Education

B.E - Mechanical Engineering

BVB COLLEGE OF ENGINEERING
Hubli, India
04.2001 -

Skills

  • Product pricing strategies

  • Independent handling of branches

  • Managing a team of Engineers

  • Negotiating large value contracts

  • Developing business relationships

  • Maintaining effective business relationships

  • Product presentation

  • Product promotion

  • Sales & Marketing

  • After Market Sales

  • After Market Services

  • Revenue

  • Sales growth

  • Profit

  • Cost of sale

  • New market penetration

Accomplishments

  • Increased Domestic as well as Overseas business
  • 100% sales achieved as per target
  • Identification of business associate in India and other countries
  • Initiation in value engineering of products
  • Re-grouping of team to create business focus
  • Developed customer in new application sector

Personal Information

  • Date of Birth: 07/01/69
  • Nationality: Indian

Timeline

Regional Sales Manager

GARDNER DENVER ENGINEERED PRODUCTS INDIA PVT. LTD.
08.2019 - Current

Deputy General Manager

TENOVA INDIA PRIVATE LIMITED (DELKOR/ TAKRAF)
09.2010 - 08.2019

Manager

TURBOTECH PRECISION ENGINEERING PVT LTD
10.2005 - 08.2006

B.E - Mechanical Engineering

BVB COLLEGE OF ENGINEERING
04.2001 -

Asst. Manager

WINDSOR MACHINES LIMITED
10.2000 - 10.2005

Sr.Sales Engineer

CHICAGO PNEUMATIC INDIA LIMITED
10.1997 - 10.2000

Sales Engineer

JOST’S ENGINEERING COMPANY LIMITED
05.1993 - 10.1997
MALLIKARJUNA SARODERegional Sales Manager (ETO & After Market) - PAN INDIA