MALLIKARJUNA RAJU B
SALES MARKETING
Tirupati AP
Summary
Result oriented sales professional with 10+Yrs of experience in consumer products and 10+Yrs of experience in network marketing and 10+Yrs of experience in Real estate market. Dynamic leader with a proven track record in sales and marketing, notably at Usha International where I led teams to top sales positions. Skilled in strategic business development and staff training, I excel in creating impactful promotional materials and fostering strong network relationships. Demonstrates expertise in market analysis and product promotion, achieving significant business growth.
Overview
36
36
years of professional experience
5
5
Languages
Work History
Real Estate Professional
Swastan Developers
11.2012 - Current
- Completed three full ventures on our own.
- Liaised between buyers and sellers to provide positive experiences for both parties.
- Sold high volume of properties in short timeframes to exceed quotas and maximize business revenue.
- Informed home buyer of sales, construction and warranty processes.
CEO (Sales Marketing)
Add Shop-E Retail Ltd
10.2023 - 06.2024
- Successfully conducted product promotions and led the interview process for selecting marketing staff.
- Organized meetings and facilitated skill development programs for frontline marketing personnel.
- My expertize also includes enhancing the dealer network and optimizing C&F operations.
Director
Sastra Enterprises Pvt Ltd.
08.2008 - 03.2012
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Monitored office workflow and administrative processes to keep operations running smoothly.
Marketing Manager
Greenways Healthcare Pvt Ltd.
11.2007 - 09.2008
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Independent Distributor (Network Marketing)
Tolido Marketing, RMP Infotech, AGRI Gold Market
12.2000 - 08.2007
- Enhanced brand visibility through targeted marketing efforts, resulting in higher product demand.
- Proactively sought feedback from clients on product performance and service quality, incorporating lessons learned to drive ongoing improvements in the business.
- Managed inventory effectively to maintain optimal stock levels and minimize storage costs.
- Kept detailed track of product sales and changing markets to increase personal revenue by 70%.
Sales Representative Team Leader
Usha International
08.1994 - 07.2000
- Usha International Ltd. is a Delhi based company.
- Products: Usha fans and appliances.
- Worked as Sales Rep leading different teams across various regions in Andhra state that includes Nellore, Chittoor, Kadapa, Anantapur and Kurnool.
- Dealer, network expansion.
- Took sales of Usha fans to Number One in my territory.
- Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
- Stood 2nd position in star performers contest all India level.
- Promoted as Area Sales Executive in Jul, 1996.
Business Executive
Godavari Polymers Pvt Ltd.
12.1992 - 07.1994
- Appointed as Business executive in Godavari Polymers Pvt Ltd. in December 1992 at Hyderabad location. This company manufactures HDPE pipes.
- InCharge for Coastal Andhra Pradesh at Godavari Polymers Pvt Ltd.
- InCharge for New Delhi market.
- Expansion and appointment of Dealers and network of dealers.
- Travelled to Rajasthan and Odisha for further business development.
- Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
- Created reports to track performance of marketing campaigns and suggest improvements.
- Distributed advertising and marketing collateral to store locations.
- Properly processed all sales transactions, achieving high levels of account growth and retention via quality deliverables.
- Managed product transitions from warehouse to customer site, loading, and unloading in alignment with specifications.
Sales Representative
Acrysil India Ltd.
05.1991 - 11.1992
- In May 1991 selected as Sales Representative in Acrysil India Ltd. a Gujarat based company had its head office at Mumbai. They were manufacturers of Kitchen sinks factory located at Bhavnagar, Gujarat.
- Dealer, network consulting Architects and Interior designers.
- Created pricing schedules and determined discount rates.
- Delivered orders to customers to drive full satisfaction.
Sales Executive
Mythri Ornamental Forgings Pvt Ltd.
03.1989 - 04.1991
- Joined in Mythri Oriental forgings Pvt Ltd. as a "Sales Executive" in Hyderabad a building materials company in 1989.
- Selling staircase railings, balcony railings. Consulting Architects and Interior designers.
Education
B. Com -
S V University
Tirupati, AP 04.2001 -
Skills
1 Handling sales, marketing and training across different companies
2 Interacting with Networkers and Sales team
3 Strategies to improve business in existing areas and implement
4 Implementing good report system
5 Product promotional schemes, pricing, costing and many more
6 Staff recruitment with reference to front ending, and trainings etc
7 Work on targets with reference to new joining's and repurchaser
8 Develop promotional literature, brochures in particular regional languages
Accomplishments
- Star of the month Award from Delivery head for helping delivery team to accomplish its goals.
- Multiple client appreciation for on time delivery and work excellence.
- Stood 3rd position in star performers contest all India level.
- Achieved 3 cars from various companies.
Timeline
CEO (Sales Marketing)
Add Shop-E Retail Ltd
10.2023 - 06.2024
Real Estate Professional
Swastan Developers
11.2012 - Current
Director
Sastra Enterprises Pvt Ltd.
08.2008 - 03.2012
Marketing Manager
Greenways Healthcare Pvt Ltd.
11.2007 - 09.2008
B. Com -
S V University
04.2001 -
Independent Distributor (Network Marketing)
Tolido Marketing, RMP Infotech, AGRI Gold Market
12.2000 - 08.2007
Sales Representative Team Leader
Usha International
08.1994 - 07.2000
Business Executive
Godavari Polymers Pvt Ltd.
12.1992 - 07.1994
Sales Representative
Acrysil India Ltd.
05.1991 - 11.1992
Sales Executive
Mythri Ornamental Forgings Pvt Ltd.
03.1989 - 04.1991
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