Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Mallikarjuna Rao Pagadala

Repalle

Summary

As a seasoned media professional with over 14 years of experience and a Northeastern Leadership & Project Management graduate. I am a highly skilled and dynamic radio and TV host with extensive storytelling skills. My expertise lies in branding, A&R, visual advertising, and marketing, and I have a proven track record of planning and executing successful educational music industry programs by building and nurturing relationships. I am also experienced in creating, programming, and producing cutting-edge video content for radio and TV. With problem-solving abilities and infectious positive attitude, I'm able to motivate and lead others to exceed both professional and personal goals with measurable results. Moreover, fluent in both English,Hindi and Telugu, which enables me to effectively communicate with diverse audiences. To learn more, please visit my website at www.abnewstv.net

Overview

3
3
years of professional experience

Work History

Founder, Managing Director

AB NEWS TV Tamil
02.2021 - Current
  • Consult with clients to understand their requirements and recommend suitable studio spaces for bookings.
  • Manage partnerships and maintain strong relationships with partners for seamless business operations.
  • Develop realistic budgets based on costs and fees to ensure successful business operations.
  • Oversee administrative functions such as accounting, purchasing, and building maintenance to promote business performance.
  • Utilize social media platforms to increase market awareness, sales, and profits.
  • Create and design promotional marketing materials to market studio services.
  • Manage social media accounts by creating and posting content, interacting with followers, and creating content for social media posts, stories, and reels.
  • Design sets for clients and studio productions.
  • Plan and organize studio events.
  • Address customer needs and concerns in a timely and professional manner.

Founder, Managing Director

AB NEWS TV Marati
08.2021 - Current
  • Host live and pre-recorded interviews with artists, celebrities, influencers, and creatives to provide up-to-date news.
  • Serve as an A&R to discover and sign new talent.
  • Plan and organize events while providing media coverage.
  • Manage a team of 5, review branded content, and communicate with clients.
  • Create content for the magazine, podcast, and music artist clientele.
  • Direct staff for promotion marketing and run social media campaigns.
  • Strategize the TV show's social media presence on various platforms.
  • Present and determine creative scenarios for production and delivery.

Founder, Managing Director

AB NEWS TV Hindi
05.2021 - Current
  • Collaborate with IHEARTMEDIA executives to establish and drive the mission and vision of JAMN 9.45, a hip-hop station.
  • Manage JAMN 9.45's social media presence, including content creation, follower engagement, and regular posting.
  • Produce local news for "The Breakfast Club" Power105 as a Boston producer and board operator.
  • Create daily traffic and weather reports and additional local content for the show's cast.
  • Co-host weekend and overnight shows alongside other hosts, such as Jessica.
  • Develop production schedules for editing, duplication, and timely content delivery.
  • Promote and network content through social media while collaborating with camera crew to optimize story visualization for diverse audiences.
  • Host my own shows on JAMN 9.45 and R&B station New 97.7, introducing shows, commercials, station breaks, and public service information, and providing updates on pop culture, hip-hop fashion, and entertainment news.
  • Manage a video editing team, produce visual content daily, including advertisements, and handle voiceover's following the editing phase while coordinating with talent relations.
  • Write news stories and articles for online publication and coordinate associated images.
  • Edit audio mixing for my shows and other productions each week.
  • Represent the station at assigned station events and other community forums.
  • Develop original content through social listening and independent research.

Founder, Managing Director

AB News TV Telugu
04.2021 - Current
  • Generate and deliver current news segments for Mass TV, utilizing research skills to provide in-depth coverage and engaging content.
  • Host live events and conduct on-air interviews with a diverse range of guests, including celebrities, athletes, and local artists, for shows ranging from 30 minutes to an hour.
  • Create compelling content for blog and social media platforms, promoting programs such as Urban Update, El Mundo, and Univision to a wider audience.
  • Identify and recruit talent for the station's shows, building a roster of engaging and knowledgeable hosts.
  • Contribute to press release and media alert distribution, ensuring that audiences are informed of upcoming programs and events.
  • Conduct thorough research on guests, events, and programming to deliver high-quality, informative, and entertaining content to viewers.
  • Develop engaging storylines and angles to attract and retain the station's audience, building loyalty and interest in the programming.

Education

Bachelor of Technology in Computer Science & Engg - Bachelor of Technology in Computer Science & Engg

Jawaharlal Nehru Technological University
Hyderabad, India
06.2008

Skills

  • Project Management, digital marketing, Promotions and content creator
  • TV and radio programming TV Host, On Air Talent Media Producer Voiceover professional Audio editing Public speaking
  • Social media manager
  • Leadership, Strong communication and relationship building skills
  • Proficient in Zoom Video Communications, Microsoft Suite, PowerPoint, Apple applications, Excel and Word
  • Strong creative vision A&R Hip-Hop R&B, Pop, Latin, Afro-beat music
  • Bilingual in English and Spanish

Additional Information

Past interviews/ have worked with: Darkchild, Afro B, Anderson Paak, Sean Paul, Clinton Sparks, Dizzy CleanFace, Amadeus Casanova, Neyo, Ty Dolla Sign, Young MA, Fivio Foreign, Symba, Love n Hiphop celebrities, Angez Mo, David Ortiz, Michael Stuart, etc. Numerous of Indie artist from Boston, New York, Miami, California, Atlanta, and other important community leaders.

Timeline

Founder, Managing Director

AB NEWS TV Marati
08.2021 - Current

Founder, Managing Director

AB NEWS TV Hindi
05.2021 - Current

Founder, Managing Director

AB News TV Telugu
04.2021 - Current

Founder, Managing Director

AB NEWS TV Tamil
02.2021 - Current

Bachelor of Technology in Computer Science & Engg - Bachelor of Technology in Computer Science & Engg

Jawaharlal Nehru Technological University

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Mallikarjuna Rao Pagadala