Malvika Jain

• Successfully managing a $30M+ portfolio of large customer accounts (LCS), consistently exceeding revenue targets (+25%) and key sales metrics of product adoption, pitches and engagements.
• Drove 50% YoY revenue growth through account planning and data-driven analyses, aligning full-funnel advertising solutions (programmatic display, video, audio, search, shopping) with client marketing objectives to drive results (improved ROI, increased sales, higher brand recall)
• Spearheaded negotiations and developed joint business plans (JBPs) and business reviews with C-suite and executive stakeholders to secure and grow revenue, resulting in annual partnership agreements
• Led hybrid EU ad teams and coordinated cross-functional teams across product, analytics and creative brand innovations to deliver actionable insights innovative advertising solutions

• Managed a team to drive digital, media, and communication strategy for 5 international clusters, achieving sales value of ~£80M+ .
• Led calendar planning, campaign management, content planning, and Go-To-Market strategy across all digital touchpoints , including Onsite, App, CRM, and Media communication.
• Oversaw consumer acquisition and retention strategy , digital merchandising, media, and website analytics; drove thought leadership programs covering digital health topics.

DIGITAL & ECOM MARKETING MANAGER - INDIA

• Led brand strategy and activation across digital and e-commerce platforms, including media and performance marketing, to drive 40% business contribution .
• Achieved 30% YoY growth across all e-commerce channels by optimizing go-to-market management, budget / promotional efficiency, website / consumer journey.
• Won an industry award (IAMAI) for innovative digital campaigns (Best Use of Native Advertising for a campaign launch with an e-commerce partner in India).

• Managed the brand positioning and activation for the luxury eyewear portfolio of 15 brands such as Prada, Dolce & Gabbana with a ~20% category contribution.
• Led digital media strategy and online PR campaigns to enhance brand affinity and engagement.
• Led cross-functional teams to launch Ray-Ban India website, doubling sales through effective marketing efforts.

• Led campaign management and consultative digital ads solutions for top technology and healthcare clients driving revenue of $25M / quarter.
• Led mobile first strategy with top 5 accounts resulting in incremental revenue.

AD OPERATIONS SPECIALIST – Globally led workflow for 4 languages

• Launched the first non-English ad review project and led capacity building by setting processes resulting in 3x team contribution in 2 quarters .