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Hi, I’m
MALVIKA KHATRI
Marketing Professional
Gurgaon
Summary
Decisive leader with over 11 years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Digital marketing expert and strategic thinker.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
20
years of professional experience
5
years of post-secondary education
2
Certifications
Work History
Brand Marketing | Pride Global USA
MARKETING SPECIALIST
08.2021 - Current
Job overview
- Responsible for managing brands under Pride Global Umbrella - 10 companies
- Developing marketing strategy for Pride Global to showcase its umbrella and DE&I initiatives
- Identified appropriate marketing channels and target clients for campaigns.
- Managing websites, blogs, social handles, internal & external communications, RFPs & agencies
- Managing and creating virtual events with focus to gain visibility & lead generation
- Responsible for new content like podcast (but first, people), email campaigns, paid Ads, videos, infographics, press releases and whitepapers
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Managing the yearly budget and spend
- Understanding & creating collaterals / campaigns for the different brands at Pride Global
- Working in a global marketing team & with cross functional teams in Usa, Brazil & India
- Actively involved in company ERGs as a leader to drive different initiatives
- Briefing the team on every project and required deliverable
- Making sure the smooth functioning of the team, stakeholders and deliverables
- Trained in softwares like Hubspot, trello, sap, clickup, salesforce and other marketing & CRM softwares
- Quick learner and interested in technology
SOCIAL INITIATIVE
Chairperson
03.2020 - Current
Job overview
- To change the perception & attitudes towards animals and care givers|, To build a network of animal lovers and NGOs to educate communities on animal welfare and address human - animal conflict (stray dogs mainly)
- Feeding approximately 150 animals everyday
- Rescuing animals in need and getting them treated
- I have been involved with Animal welfare and feeding the strays since 2016,Due to my passion towards animals and welfare, I was motivated to start an initiative for the same and do my part for the society
- Link for the press coverage can be shared on request
LYBRATE PVT.LTD
ACCOUNT MANAGER
06.2018 - 07.2019
Job overview
- Solely responsible for activating the Account management department
- Responsible for pharma & FMCG products content based Marketing, client relationships, campaign requirements and deliverables globally
- Understanding Clients advertising/ marketing objectives to define digital communication strategies
- Closely monitoring Content, Creative, Development, Product, Analytics, SEM, SEO & SMO teams for campaign execution & success
- Managing cross functional teams n assigning deliverables & timelines (Content, Product, Tech, SEO, Analytics, Finance, Medical Operations & Sales)
- Designing marketing strategy with an in-depth understanding of client needs and vision
- Conceptualizing & Defining Creative & Content briefs with delivery timelines for App, websites, Microsites, Blogs, Emails, Push Notifications, SMS, Social Media Posts, Articles, Vlogs & Landing Pages
- Strategizing and Structuring Email & SMS campaigns
- Monitoring & closely analysing marketing & content metrics to achieve the desired results/ deliverables
- Maintaining client reports and KPIs
- Keeping a close eye on market trends & competition to tweak campaign accordingly
- Liaison with stakeholders for approvals internally & externally (Client & Vendors)
- Making sure brand guidelines are followed and required disclaimer are implemented
- Conducting Daily execution huddle for project briefings & project updates with cross functional teams
- Meeting Clients for project reviews & project renewals
- Experience of working with international clients like Sanofi, Nestle, GSK, Pepsi, Phillips, Resmed, Marico, Dr.Reddys, Mamaearth, etc
DIGITAL BLOCK PVT. LTD
ACCOUNT MANAGER
08.2016 - 05.2018
Job overview
- Social Media: Advertising for website traffic and app downloads, Page management and analytics
- Campaign management: client servicing, campaign management and reporting for client campaigns
- Core Responsibilities: Creating Marketing Strategy, Client Servicing, Social Media Optimization
- To ensure timely content creation and scheduling on social media platforms for various clients
- Conceptualization, creation and execution of marketing campaigns on social media platforms
- Liaison with stakeholders for execution internally & externally (Client & Vendors) for success of the campaigns
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
UNIVERSITY OF HULL
PhD RESEARCH FELLOW
09.2013 - 01.2016
Job overview
- Scholarship research fellowship in Social Marketing [40500 pounds]
- Completed teaching qualification level 1
- Completed all the required credits in the 1st year
- Passed upgrade
- Currently on Hold due to personal reasons (sabbatical)
FRONTLINE - CASE MANAGEMENT, Volkswagen UK , Capita Plc UK
07.2011 - 01.2013
Job overview
- Successfully maintained Daily service level of 90%, maintained Case quality, resolution and turnaround time
- Communicated and educated the retail network on procedures, liaison with other departments like technical, retail sales and Germany factory for investigation
- Attained CSAT score 90% and above monthly
- Managed all cases at my end with almost no escalations
- Case closure with in 24 hours with identification & resolutions of issue for UK & Europe
- Identified and analyzed new trends within consumers and retail networks across UK
- Successfully worked on pilot projects of the two major energy suppliers - Scottish & Southern energy & British gas as a Capita Employee - Julys
Mumtaz Jaldi Jaldi & AAGRAHLeeds
Hostess and store manager
12.2010 - 07.2011
Job overview
- In a food chain in UK, Managing the store , running daily checks to maintain healthy food environment
- Managing the customers and the cash register
- Reporting to the head office regarding daily sales and food requirements
- Responsible for Visual display of store and replenishing the goods
Safexpress Pvt Ltd INDIA
TEAM LEADER - MARKETING
12.2007 - 07.2009
Job overview
- Prepared ATL & BTL marketing strategy for the brands, covering media like Print, Internet, Events & sponsorships, managing PR related events and maintaining positive relationships with Media houses
- Handled the company’s online presence – regularly updated the company’s website and various social media accounts
- Content creation & collateral creation for the events & print media
- Developed the brand identity of the following services ‘Stock to Shelf’ for retail houses and ‘Campus to Home’ for students.
Modi Apollo International Institute
MARKETING AND BUSINESS DEVELOPMENT CONSULTANT
02.2007 - 11.2007
Job overview
- Met prospective business partners for new business opportunities
- Held seminar for prospective students in senior school and education fairs pan India and Nepal
- Achieved the monthly targets for appointments, lead generation and admissions.
Paras CalltecGurgaon
CUSTOMER SERVICE ASSOCIATE
11.2003 - 05.2004
Job overview
- Worked on outbound campaigns for the UK like Mortgages, Broadband and Telephone contracts
- Maintained appropriate quality levels by following procedures.
Education
UNIVERSITY OF LEEDS
MSC from INTERNATIONAL MARKETING MANAGEMENT
01.2009 - 04.2010
WESTERN INTERNATIONAL UNIVERSITY
BACHELORS OF SCIENCE from BUSINESS, MINORS, MARKETING
01.2004 - 04.2007
UNIVERSITY OF HULL
PhD from SOCIAL MARKETING
Skills
Marketing Strategyundefined
Accomplishments
- Travel buff - travelled across UK (England,
- Scotland, Ireland and wales), Europe, UAE,
- Kuwait, Mauritius, Thailand, Turkey and India
- Adventure Sport - love to try extremes
- Done
- Bungee jumping, white water rafting, jet ski,parasailing, zip lining, rappelling, paragliding,snorkeling, underwater walking and scuba diving
- Out of all I love scuba diving the most and skydiving is on my bucket list
- Animal Lover - Have 4 dogs at home & I take care of about 80 stray Dogs every day.
Software
Hubspot
Canva
CRM
Certification
Hubspot
Interests
Technology
Travel
Animal Welfare
Reading
Designing
Timeline
Hubspot
03-2022
MARKETING SPECIALIST
Brand Marketing | Pride Global USA
08.2021 - Current
Chairperson
SOCIAL INITIATIVE
03.2020 - Current
ACCOUNT MANAGER
LYBRATE PVT.LTD
06.2018 - 07.2019
ACCOUNT MANAGER
DIGITAL BLOCK PVT. LTD
08.2016 - 05.2018
PhD RESEARCH FELLOW
UNIVERSITY OF HULL
09.2013 - 01.2016
Institute of Customer Service ,UK
01-2012
FRONTLINE - CASE MANAGEMENT, Volkswagen UK , Capita Plc UK
07.2011 - 01.2013
Hostess and store manager
Mumtaz Jaldi Jaldi & AAGRAH
12.2010 - 07.2011
UNIVERSITY OF LEEDS
MSC from INTERNATIONAL MARKETING MANAGEMENT
01.2009 - 04.2010
TEAM LEADER - MARKETING
Safexpress Pvt Ltd INDIA
12.2007 - 07.2009
MARKETING AND BUSINESS DEVELOPMENT CONSULTANT
Modi Apollo International Institute
02.2007 - 11.2007
WESTERN INTERNATIONAL UNIVERSITY
BACHELORS OF SCIENCE from BUSINESS, MINORS, MARKETING
01.2004 - 04.2007
CUSTOMER SERVICE ASSOCIATE
Paras Calltec
11.2003 - 05.2004
UNIVERSITY OF HULL
PhD from SOCIAL MARKETING
04.2013
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