MS Office
Hi, I’m
MALVIKA KHATRI
Marketing Professional
Gurgaon
Summary
Decisive leader with over 11 years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Digital marketing expert and strategic thinker.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
20
years of professional experience
5
years of post-secondary education
2
Certifications
Work History
Brand Marketing | Pride Global USA
MARKETING SPECIALIST
08.2021 - Current
Job overview
- Responsible for managing brands under Pride Global Umbrella - 10 companies
- Developing marketing strategy for Pride Global to showcase its umbrella and DE&I initiatives
- Identified appropriate marketing channels and target clients for campaigns.
- Managing websites, blogs, social handles, internal & external communications, RFPs & agencies
- Managing and creating virtual events with focus to gain visibility & lead generation
- Responsible for new content like podcast (but first, people), email campaigns, paid Ads, videos, infographics, press releases and whitepapers
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Managing the yearly budget and spend
- Understanding & creating collaterals / campaigns for the different brands at Pride Global
- Working in a global marketing team & with cross functional teams in Usa, Brazil & India
- Actively involved in company ERGs as a leader to drive different initiatives
- Briefing the team on every project and required deliverable
- Making sure the smooth functioning of the team, stakeholders and deliverables
- Trained in softwares like Hubspot, trello, sap, clickup, salesforce and other marketing & CRM softwares
- Quick learner and interested in technology
SOCIAL INITIATIVE
Chairperson
03.2020 - Current
Job overview
- To change the perception & attitudes towards animals and care givers|, To build a network of animal lovers and NGOs to educate communities on animal welfare and address human - animal conflict (stray dogs mainly)
- Feeding approximately 150 animals everyday
- Rescuing animals in need and getting them treated
- I have been involved with Animal welfare and feeding the strays since 2016,Due to my passion towards animals and welfare, I was motivated to start an initiative for the same and do my part for the society
- Link for the press coverage can be shared on request
LYBRATE PVT.LTD
ACCOUNT MANAGER
06.2018 - 07.2019
Job overview
- Solely responsible for activating the Account management department
- Responsible for pharma & FMCG products content based Marketing, client relationships, campaign requirements and deliverables globally
- Understanding Clients advertising/ marketing objectives to define digital communication strategies
- Closely monitoring Content, Creative, Development, Product, Analytics, SEM, SEO & SMO teams for campaign execution & success
- Managing cross functional teams n assigning deliverables & timelines (Content, Product, Tech, SEO, Analytics, Finance, Medical Operations & Sales)
- Designing marketing strategy with an in-depth understanding of client needs and vision
- Conceptualizing & Defining Creative & Content briefs with delivery timelines for App, websites, Microsites, Blogs, Emails, Push Notifications, SMS, Social Media Posts, Articles, Vlogs & Landing Pages
- Strategizing and Structuring Email & SMS campaigns
- Monitoring & closely analysing marketing & content metrics to achieve the desired results/ deliverables
- Maintaining client reports and KPIs
- Keeping a close eye on market trends & competition to tweak campaign accordingly
- Liaison with stakeholders for approvals internally & externally (Client & Vendors)
- Making sure brand guidelines are followed and required disclaimer are implemented
- Conducting Daily execution huddle for project briefings & project updates with cross functional teams
- Meeting Clients for project reviews & project renewals
- Experience of working with international clients like Sanofi, Nestle, GSK, Pepsi, Phillips, Resmed, Marico, Dr.Reddys, Mamaearth, etc
DIGITAL BLOCK PVT. LTD
ACCOUNT MANAGER
08.2016 - 05.2018
Job overview
- Social Media: Advertising for website traffic and app downloads, Page management and analytics
- Campaign management: client servicing, campaign management and reporting for client campaigns
- Core Responsibilities: Creating Marketing Strategy, Client Servicing, Social Media Optimization
- To ensure timely content creation and scheduling on social media platforms for various clients
- Conceptualization, creation and execution of marketing campaigns on social media platforms
- Liaison with stakeholders for execution internally & externally (Client & Vendors) for success of the campaigns
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
UNIVERSITY OF HULL
PhD RESEARCH FELLOW
09.2013 - 01.2016
Job overview
- Scholarship research fellowship in Social Marketing [40500 pounds]
- Completed teaching qualification level 1
- Completed all the required credits in the 1st year
- Passed upgrade
- Currently on Hold due to personal reasons (sabbatical)
FRONTLINE - CASE MANAGEMENT, Volkswagen UK , Capita Plc UK
07.2011 - 01.2013
Job overview
- Successfully maintained Daily service level of 90%, maintained Case quality, resolution and turnaround time
- Communicated and educated the retail network on procedures, liaison with other departments like technical, retail sales and Germany factory for investigation
- Attained CSAT score 90% and above monthly
- Managed all cases at my end with almost no escalations
- Case closure with in 24 hours with identification & resolutions of issue for UK & Europe
- Identified and analyzed new trends within consumers and retail networks across UK
- Successfully worked on pilot projects of the two major energy suppliers - Scottish & Southern energy & British gas as a Capita Employee - Julys
Mumtaz Jaldi Jaldi & AAGRAHLeeds
Hostess and store manager
12.2010 - 07.2011
Job overview
- In a food chain in UK, Managing the store , running daily checks to maintain healthy food environment
- Managing the customers and the cash register
- Reporting to the head office regarding daily sales and food requirements
- Responsible for Visual display of store and replenishing the goods
Safexpress Pvt Ltd INDIA
TEAM LEADER - MARKETING
12.2007 - 07.2009
Job overview
- Prepared ATL & BTL marketing strategy for the brands, covering media like Print, Internet, Events & sponsorships, managing PR related events and maintaining positive relationships with Media houses
- Handled the company’s online presence – regularly updated the company’s website and various social media accounts
- Content creation & collateral creation for the events & print media
- Developed the brand identity of the following services ‘Stock to Shelf’ for retail houses and ‘Campus to Home’ for students.
Modi Apollo International Institute
MARKETING AND BUSINESS DEVELOPMENT CONSULTANT
02.2007 - 11.2007
Job overview
- Met prospective business partners for new business opportunities
- Held seminar for prospective students in senior school and education fairs pan India and Nepal
- Achieved the monthly targets for appointments, lead generation and admissions.
Paras CalltecGurgaon
CUSTOMER SERVICE ASSOCIATE
11.2003 - 05.2004
Job overview
- Worked on outbound campaigns for the UK like Mortgages, Broadband and Telephone contracts
- Maintained appropriate quality levels by following procedures.
Education
UNIVERSITY OF LEEDS
MSC from INTERNATIONAL MARKETING MANAGEMENT
01.2009 - 04.2010
WESTERN INTERNATIONAL UNIVERSITY
BACHELORS OF SCIENCE from BUSINESS, MINORS, MARKETING
01.2004 - 04.2007
UNIVERSITY OF HULL
PhD from SOCIAL MARKETING
Skills
Marketing StrategyCampaign ManagementTeam managementMarket researchNegotiations SkillsCommunication skillsEvent management
Communications
Branding
Campaign development
Media relations
Budgeting
Strategic planning
Vendor relations
Digital marketing
Business administration
Accomplishments
- Travel buff - travelled across UK (England,
- Scotland, Ireland and wales), Europe, UAE,
- Kuwait, Mauritius, Thailand, Turkey and India
- Adventure Sport - love to try extremes
- Done
- Bungee jumping, white water rafting, jet ski,parasailing, zip lining, rappelling, paragliding,snorkeling, underwater walking and scuba diving
- Out of all I love scuba diving the most and skydiving is on my bucket list
- Animal Lover - Have 4 dogs at home & I take care of about 80 stray Dogs every day.
Software
Hubspot
Canva
CRM
Certification
Hubspot
Interests
Technology
Travel
Animal Welfare
Reading
Designing
Timeline
Hubspot
03-2022
MARKETING SPECIALIST
Brand Marketing | Pride Global USA
08.2021 - Current
Chairperson
SOCIAL INITIATIVE
03.2020 - Current
ACCOUNT MANAGER
LYBRATE PVT.LTD
06.2018 - 07.2019
ACCOUNT MANAGER
DIGITAL BLOCK PVT. LTD
08.2016 - 05.2018
PhD RESEARCH FELLOW
UNIVERSITY OF HULL
09.2013 - 01.2016
Institute of Customer Service ,UK
01-2012
FRONTLINE - CASE MANAGEMENT, Volkswagen UK , Capita Plc UK
07.2011 - 01.2013
Hostess and store manager
Mumtaz Jaldi Jaldi & AAGRAH
12.2010 - 07.2011
UNIVERSITY OF LEEDS
MSC from INTERNATIONAL MARKETING MANAGEMENT
01.2009 - 04.2010
TEAM LEADER - MARKETING
Safexpress Pvt Ltd INDIA
12.2007 - 07.2009
MARKETING AND BUSINESS DEVELOPMENT CONSULTANT
Modi Apollo International Institute
02.2007 - 11.2007
WESTERN INTERNATIONAL UNIVERSITY
BACHELORS OF SCIENCE from BUSINESS, MINORS, MARKETING
01.2004 - 04.2007
CUSTOMER SERVICE ASSOCIATE
Paras Calltec
11.2003 - 05.2004
UNIVERSITY OF HULL
PhD from SOCIAL MARKETING
04.2013