Malvika Parashar

Associate Account Manager | Branding & Product Positioning
Clients: Cooper Corporation, ISWAI, Luminous, Bunge Masterline, Skyrrup, Futopia Global, Jamia Hamdard University, Hamdard Foods.

• Spearheaded end-to-end marketing strategies for brands across B2B and B2C sectors, focusing on go-to-market planning, campaign execution, and customer engagement.
• Managed digital marketing campaigns (LinkedIn & Meta) and optimized performance based on analytics.
• Collaborated closely with product, sales, creative, and analytics teams to deliver holistic marketing strategies.
• Conducted comprehensive market and competitor research to inform strategic decision-making and messaging frameworks.
• Managed and grew the social media presence for ISWAI, including analytics, channel strategy, and paid campaign optimization.
• Created impactful presentations, case studies, and marketing collateral to support client acquisition, retention, and stakeholder engagement.

Cooper Corporation – Tractor Launch (Pan-India)

• Led product positioning, competitor analysis, and national rollout targeting farmers across India.
• Developed the “Cooper Sabse Upar” narrative, emphasizing a tractor designed by an agricultural graduate to meet diverse farmer needs nationwide.
• Partnered with cross-functional teams to execute multi-channel campaigns adaptable for regional audiences, driving robust brand awareness and adoption across the agricultural community.

Jamia Hamdard University – Admissions Campaign

• Orchestrated end-to-end admissions campaign across social, OOH, radio, print, and programmatic channels.
• Executed target segmentation, market research, and competitor analysis, delivering 100% improved lead generation and enrolment results.

• Complete planning of a brand launch. (New lollipop brand in Eastern India)
• TG identification, market analysis, competition analysis, consumer insights.
• Communication strategy, creative strategy, creative idea, name, packaging.
• Marketing communication in traditional and digital media, traditional & digital media plans, media & campaign production budgets, key response to the campaign.

• Email Marketing: Reaching out to potential clients for service delivery.
• Research Work: Research on potential clients to gather contact info and sent business proposals as per their respective time zones.
• LinkedIn marketing/research: Used tools on LinkedIn to connect with potential clients and gather their contact info and send business proposals.
• Email extraction using tools like Apollo.
• Remote