Mamta Khanna
New Delhi
Summary
Experienced Category Manager and Business Leader with 20 years of expertise across E-commerce, Beauty, Retail, and Derma Skincare. Skilled in scaling categories and managing full P&L responsibilities, driving both revenue growth and operational excellence. My strength lies in blending customer-first execution with insightful strategies to foster sustainable growth for long-term success.
Overview
21
21
years of professional experience
Work History
Category Lead / Key Account Manager /Ecommerce Marketing Manager
Foxy.in
New Delhi
01.2024 - Current
- Company Overview: E-commerce platform specializing in beauty and skincare products
- Own category strategy across Derma, Korean, FMCG and D2C with full P&L accountability
- Scaled a high-growth category, delivering 80% NMV growth through onboarding 100+ brands, and curating top-selling SKUs, referring to data from GMC and Helium 10 insights.
- Achieved 20% CM1-positive growth by driving better off-take, offer optimization, and executing the right set of strategic plans
- Implemented targeted pricing actions to boost competitiveness, improve conversions, and maximize revenue impact
- Improved brand off-take by 10% and increased fill rate to 90%, while maintaining inventory hygiene by phasing out slow/aging inventory
- Led and mentored a team of 8-10 support and cross department team, ensuring flawless execution of category growth strategies and alignment with business objectives
- Delivered revenue growth and profitability through optimized pricing, promotions, and assortment expansion
- Introduced private label initiatives and identified emerging market trends
- E-commerce platform specializing in beauty and skincare products
Senior Category Manager
Foxy.in
New Delhi
01.2022 - 12.2023
- Company Overview: E-commerce platform specializing in beauty and skincare products
- Expanded Derma & Korean brands, achieving 25% revenue growth in 6 months
- Executed pricing strategies, driving 17% YoY margin expansion
- Managed 40+ brands, achieving GMV, CM1 & CM2 targets with Joint Business Plans
- Directed operations across Nykaa, Myntra, Quick Commerce & B2B channels, ensuring 95% OTIF compliance
- Boosted brand visibility by 20% through data-driven merchandising strategies
- E-commerce platform specializing in beauty and skincare products
Director & Franchise Owner
Affinity Express Salon
New Delhi NCR
09.2017 - 10.2021
- Company Overview: Owned and operated salon franchise, managing P&L, staffing, and customer experience
- Owned and operated salon franchise, managing P&L, staffing, and customer experience
- Drove revenue streams with new services and marketing initiatives
- Built high-performing teams, delivering consistent customer satisfaction
- Owned and operated salon franchise, managing P&L, staffing, and customer experience
Area Business Manager
Lakmé Lever Pvt Ltd (Hindustan Unilever)
Delhi NCR
04.2004 - 07.2017
- Company Overview: Managed 45 salons – COCO and FOFO, leading a team of over 150.
- Managed 45 salons – COCO & FOFO, leading a team of over 150.
- Consistently delivered sales targets and service KPIs.
- Initiated SOP improvements, and developed new revenue streams.
- Managed 45 salons – COCO & FOFO, leading a team of over 150.
Senior Customer Service Manager / Store Manager
Lakmé Lever Pvt Ltd
Delhi NCR
04.2004 - 04.2014
- Company Overview: Led flagship salons, driving consistent revenue growth, and service excellence.
- Led flagship salons, driving consistent revenue growth, and service excellence.
- Trained and mentored staff, improving retention and customer loyalty.
- Led flagship salons, driving consistent revenue growth, and service excellence.
Education
Bachelor's Degree -
Delhi University
05.2003
Skills
Cross-functional collaboration
- Team leadership
- Category management
- Pricing strategy
- Brand development
- E-commerce analytics
- Revenue optimization
- Customer relationship management
Accomplishments
- Achieved significant revenue acceleration by scaling high-growth categories, creating CM1-positive strategies, and improving overall brand off-take.
- Enhanced brand presence by launching new SKUs, introducing private labels, and leveraging marketing insights to drive higher visibility and customer choice.
Timeline
Category Lead / Key Account Manager /Ecommerce Marketing Manager
Foxy.in
01.2024 - Current
Senior Category Manager
Foxy.in
01.2022 - 12.2023
Director & Franchise Owner
Affinity Express Salon
09.2017 - 10.2021
Area Business Manager
Lakmé Lever Pvt Ltd (Hindustan Unilever)
04.2004 - 07.2017
Senior Customer Service Manager / Store Manager
Lakmé Lever Pvt Ltd
04.2004 - 04.2014
Bachelor's Degree -
Delhi University
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