Mamta Kumari

Strategic Campaign Planning: Develop and execute data-driven marketing campaign strategies aligned with business objectives and to increase customer engagement and brand awareness.

Multi-Channel Execution: Orchestrate campaigns across diverse channels, including email, social media, paid advertising, and content marketing, print media.

Budget Management: Manage campaign budgets, optimizing resource allocation to deliver increase in ROI.

Reporting and Analysis: Prepare and present regular reports to the management team, highlighting key performance metrics and recommending strategic adjustments for future campaigns.

• Coordinated mailings, marketing materials, and website content
• Organized and analyzed data and marketing results
• Introduced scheduled targeted email marketing programs
• Managed various social accounts to maintain brand awareness
• Planned, executed, and managed online hiring events, resulting in a wide range of company advancements
• Planned and implemented new content for the social media account
• Work closely to develop content for the developers' community and engagement.

• Served as a thoughtful advisor, working with the Sales team to generate leads
• Analyzed past marketing initiatives and revamped the company's marketing efforts to get new tenders and contracts
• Produced online and in-person marketing collateral for client engagement
• Created analysis and performance reports for management teams to review
• Coordinating with advertising agencies for the creation of graphic materials for the use of the online and offline marketing
• Helped to achieve a consistent look and visual theme across the website by promoting uniform fonts, formatting, images, and layout
• Managed all social accounts and company pages.

• Managed a team of marketing professionals to ensure the success of marketing campaigns
• Used various marketing mediums to generate leads for the sales team
• Managed companies' digital properties including the website and blog, and coordinated social media presence, including Linked In, Facebook and Twitter
• Coordinating with the Sales team for Marketing Lead closure using Zoho CRM tool
• Managing and coordinating events during the Exhibition and meet-ups.

• Actively seek out new sales opportunities through cold calling, networking, and social media
• Set up meetings with potential clients
• Prepare and deliver appropriate presentations on products/ services.