Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
Generic
Mamta  Prajapati

Mamta Prajapati

eCommerce Consultant
Ahmedabad,GJ

Summary

Creative marketing executive well-educated in web-based advertising, data analysis and publication marketing. Highly-motivated visionary with 8+ years of experience in developing highly successful and award-winning ecommerce programs and advertising campaigns. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.

Overview

10
10
years of professional experience
3
3
years of post-secondary education
3
3
Certifications
4
4
Languages

Work History

CMO - Chief Marketing Officer

Way2advertize
10.2018 - Current

Markets Covered: Amazon (IN/US/UK/EU), Flipkart, eBay, Tiktok, Paytm, Snapdeal, etc.

Additional Roles: Course Content Creator | Insurance Consultant


Creating New ATES, Selling All Courses & Consulting

  • Achieving Targets
  • Creating Channel Partners
  • Sharing Promotions with CP
  • Training for CP's

Helping to achieve CP's target

• No. of Regular Meetings with High-Ticket Closing

• Rewards and Recognition in Month (1 time )

• NPs Score >> Net Promoter Score Maintaining (Meeting Max. Criteria) and Cross- and Up-selling

~ Arranging meetings every month for better services for the CEO and other trainers

~ Getting Feedback Customers (Video Testimonials, Google Ratings on App)

Brand Awareness

  • Course Content Creator
  • Insurance Service Provider
  • Insurance Course content creator

eCommerce Consultant

  • End-to-end eCommerce consulting services for Indian and International markets including Amazon.in, Amazon UK/US/EU, Flipkart, Myntra, Nykaa, Meesho, Paytm, Snapdeal, eBay, and TikTok.
  • Managing product listing optimization, advertising strategy, A+ content development, and inventory planning.
  • Handling eCommerce growth strategies and account operations for over 100+ brands with multi-platform presence.
  • Actively involved in product launches, brand development, and sales acceleration campaigns.
  • Regular coordination with client teams, training sessions for partners, and goal-oriented performance tracking through KPIs like ACOS, TACOS, ROI, and GMV.
  • Monitoring performance reports, buyer behavior insights, and managing ad spend across platforms for optimum conversion.
  • Key Projects/Brands:
  • LAMIOR – Amazon.in, Flipkart, Myntra, Nykaa
  • Riddhish Herbals, CraftHerbs, Krishna Inc, VB SONS, Gold Aston, Brucella, Mahavir Packaging – Amazon.in
  • Calories Watchers – Amazon.in
  • Exboat International, Natural Organic, GB Nah Foods, Calories Counter – Amazon UK/US/FR/DE/IT/NL and many more…
  • Supporting operational SOPs, onboarding documentation, reporting formats, and client retention strategies.

KPI:

  • Grew engagement and early user acquisition through targeted content and training
  • Maintained ACOS between 10%–21% across multiple product categories
  • Achieved 500%+ ROI within a year through strategic campaign execution
  • Ranked in top 3 Amazon search results for high-volume keywords via SEO
  • Generated 300%–500% YoY revenue growth through catalog expansion and cross-border selling
  • Improved listing conversion rates by 20%–45% using A/B testing and enhanced visuals
  • Increased repeat buyer rate by 30%+ through remarketing and personalization

Skills: · Product Listing & SEO · Amazon PPC · A+ Content · Account Health & Suspension Handling · Cross-Border Selling · ATES & CP Training · Course Content Creation · High-Ticket Sales · NPS Management · Content Strategy · KPI Tracking


Founder and C.E.O

Lets Deal
12.2018 - 05.2022
  • Online Branding and developing products
  • Secure photographs for the online store website.
  • Light photo editing
  • Product content writing, Product description and keyword management
  • Oversees and posts content to the online store. Ensures it is visually appealing, easy to navigate, accessible, accurate and up-to-date
  • Inventory Management to ensure accurate inventory to prevent overselling
  • Weigh and measure items for online description as well as backend freight calculations
  • Drive traffic via sponsored ads, branding, and social media ads. As well as targeted customer engagement, such as reaching out to past customers when a new shipment arrives of a product that they have purchased in the past
  • Learn from our data and implement new ideas for continuous improvement and more sales
  • Work with and meet deadlines
  • Work both independently and collaboratively
  • Customer feedbacks task
  • Communicate with customers and with buyers if there are product issues
  • Launching new products on a profitable strategies

Business Co-Owner

Lakshya Computer Academy
09.2016 - 03.2019
  • Analyzes current curriculum; develops, designs, or modifies program to ensure the school districts computer education needs are being met.
  • Remains current on trends and developments in educational technologies.
  • Hired, trained and managed staff to cultivate productive and efficient workforce.
  • Performs other related duties as assigned.
  • Door to door marketing, Brand developing, Marketing Plan for business development

Account Manager

Perfect Tools industries
07.2015 - 05.2016
  • Facilitated client satisfaction and renewed customer relations to drive growth.
  • Handle inquiries and requests from customers and address their needs
  • Stay on top of accounts, making sure they receive services that are within their budget and meet their needs
  • Meet regularly with other team members to discuss progress and find new ways to improve business
  • Generate progress reports for clients and senior leaders within the organization
  • Identify upsell, cross-sell, and renewal opportunities and communicate with the sales team regularly

Education

Ph.D. - Pursing PhD Business Administration And Management

GLS (Gujarat Law Society) University
08.2022 - Current

MBA - Post Graduate Diploma in Banking And Finance

Symbiosis College of Arts & Commerce
06.2018 - 2020.07

Bachelor of Commerce - Accounting And Business Management

K . Ka . Shashtri Govt College of Commerce
06.2015 - 2018.07

Skills

    Product launch management

    Business Development

    CRM management

    Content strategy

    Advertising campaigns

    Project management

    Campaign management

    Global marketing

Certification

Flipkart Ads, Ecommerce

Software

Helium 10

Seller dashboard

CHAT GPT

Timeline

Ph.D. - Pursing PhD Business Administration And Management

GLS (Gujarat Law Society) University
08.2022 - Current

Amazon Advertising Sponsor ads, Foundation certification - India

01-2021

Flipkart Ads, Ecommerce

12-2019

Amazon India, Amazon Trained E-commerce Specialist, E-commerce

12-2019

Founder and C.E.O

Lets Deal
12.2018 - 05.2022

CMO - Chief Marketing Officer

Way2advertize
10.2018 - Current

MBA - Post Graduate Diploma in Banking And Finance

Symbiosis College of Arts & Commerce
06.2018 - 2020.07

Business Co-Owner

Lakshya Computer Academy
09.2016 - 03.2019

Account Manager

Perfect Tools industries
07.2015 - 05.2016

Bachelor of Commerce - Accounting And Business Management

K . Ka . Shashtri Govt College of Commerce
06.2015 - 2018.07
Mamta PrajapatieCommerce Consultant