Mamtah Sabhrwal
Summary
Results-oriented business development and insights leader with 13 years of experience driving revenue growth through strategic client acquisition, solution selling, and long-term partnership. Highly skilled at identifying client business challenges and crafting tailored, insight-led solutions across product innovation, marketing strategy, and sales funnel optimization. Brings deep qualitative and consumer intelligence expertise across technology, consumer goods, food and beverage, automotive, and health sectors—enabling credible, consultative selling that converts opportunity into impact. Proven ability to open new accounts, expand existing relationships, and position complex research and innovation offerings as commercial growth drivers. Over five years in leadership roles, known for building high-performing teams, influencing senior stakeholders, and consistently delivering both topline growth and strategic value.
Overview
13
13
years of professional experience
Work History
Qualitative Business Partner, Account Development, SA&I
Nielsen IQ
10.2024 - Current
- Developing key accounts such as Tata Motors, Panasonic, Sony, Nothing, Realme, Castrol, Coca Cola, Vivo and Samsung.
- New business development through identifying problem statements and opportunity to pitch innovative qualitative solutions.
- Have achieved 115% targets in 2025 with close to USD 1 million as an individual contributor and added 10 new logos.
- My role requires to customised solution for brand and businesses to support its product innovation cycle, marketing, service or sales funnel and bringing consumer, market trends expertise.
Director, Brand Strategy and Innovation
Kantar
03.2023 - 05.2024
- I worked closely with brand custodians in the SEA region to support them in demystifying consumer behavior, category dynamics and culture play for devising brand strategy, innovation plan and communication strategy.
- My key accounts: Coca-Cola (TCCC) across the product portfolio, USDEC, Nestle and Grab.
- Key Projects: Sprite Zero Sugar Positioning in Indonesia, Coke ARTD SEA Strategy, Coke Zero Sugar strategy in Thailand, Fanta_Snacking to target Gen Z, USDEC product innovation SEA regional study in the bakery, beverage and snacking categories, Grab B to B study to identify new innovation opportunities.
Associate Director, Qualitative Research
NielsenIQ
10.2021 - 03.2023
- Led automotive and technology cluster generating 1 million USD in annual revenue at NIQ.
- Mentored team to deliver high-quality consumer intelligence and strategy consulting projects.
- Architected diverse research assignments, presenting actionable insights for business growth.
- Key Projects: TATA Motors Segmentation Study, Samsung Needs identification study, Zepto Exploratory Study and Vivo Diagnostic Study.
Director, Brand Strategy
Dentsu Isobar
Gurgaon
09.2018 - 10.2021
- I was a part of the strategy & integrated planning team and was leading two regions at Isobar, India with a team of 3 senior planners for brands such as American Express, Max Bupa, Marks and Spencer, Skore sexual wellness, Bluestacks gaming platform, Lighthouse Mall - Wndw, Kingfisher Radler & Kingfisher Solar power.
- As a part of the leadership team, I was a partner in driving culture, change and creative effectiveness in the organization.
- My role was to advise clients and brands on strategic brand planning, customer experience, communication planning and digital media.
- Key Projects: TTK Health, Skore - Launched a very well received creative campaign #CliteracyDrive, KF Radler - A repositioning exercise, M&S brand positioning, Antiquity digital first positioning, American Express - Portfolio planning.
- Isobar was a part of Dentsu Aegis Network (DAN) which was renamed & rebranded to Dentsu Creative in 2021.
Account Planning Supervisor
Cheil India
Gurgaon
09.2017 - 08.2018
- Worked in line with the global strategy team for Samsung mobile handsets to command incumbent leader in the smartphone segment at the time of a crucial change in the mobile device business landscape.
- The project involved several researches including a digital ethnography for understanding the evolving digital consumer.
- Was instrumental in devising the strategy for solving several new business challenges in the changing competitive landscape of the Indian smartphone segment.
Account Manager
Hakuhodo Pvt Ltd
Delhi
05.2015 - 03.2017
- Was leading a team of 3 account executives in managing launches for NEXA, Baleno and Baleno RS.
- The launch involved product testing research for understanding feedback, reaction and association with the product.
- It also involved a massive qualitative study with different segments of consumers in understanding their motivations, mindset and association with the premium cars for devising the brand & go to market strategy.
- As a project lead, I also managed the end to end execution for Baleno and Baleno RS launch in India.
Account Executive
Dentsu
Gurgaon
12.2014 - 05.2015
- Was a part of the creative campaigns for DenBoomband and contributed to the strategy of the new launch of Super Carry in the commercial vehicle space.
Project Manager
MWG TAG
Delhi
12.2013 - 12.2014
- Was a part of the creative campaigns for Indiamart.com, NDTV GT, Livguard car batteries.& Alchemist Group.
- My role was to understand the brand campaign objectives, arriving at consumer insights, writing creative briefs and executing the creative campaigns in collaboration with the creative director & media strategist.
Account Planning
FCB Ulka
Gurgaon
05.2013 - 12.2013
- Was responsible for conducting several market visits for categories such as mobile devices, automotive, e-commerce to prepare market insights documents.
- Was involved in the qualitative research of the upcoming segment of women bikers in devising a growth strategy for the brand Hero Motocorp.
Skills
- Business development
- Client relationship management
- Account development
- Qualitative research
- Market intelligence and research
- Category analysis
- Cultural trend analysis
- Brand management and strategy
- Digital strategy and marketing
- Innovative solutions
Key Accomplishments
- New business development: New Business achieved close to USD 1 million in 2025, achieved 115% of annual target as an individual contributor
- Proactive Cultural studies: Launched 'Meet the Z' in 2020, a syndicated report to understand the new generation of digital consumer. Launched 'Human Touch-Me-Nots whitepaper' in 2021, an overview of Touch starvation in a COVID-19 world.
- Leadership and Team building/management: Over 5 years of leadership experience in building teams from the scratch to mentoring new and experienced strategists/researchers. Launched 'Kickstrat by Isobar', a comprehensive 6-month internship program for budding strategists in 2020.
- Thought leadership: Actively involved in building Industry thought leadership with articles such as 'Safe to touch the now' & 'differentiating in different times'.
- Notable qualitative studies: TATA Motors segmentation, Samsung, Vivo photography, TI Clean Mobility, and Zepto
- Notable Creative campaigns: Skore, Max Bupa, Kia Motors, Amex, RC, NEXA, Baleno, Baleno RS, Indiamart.
- Awards: 'Skore, Cliteracy Drive' won 5 blue elephants at the Kyoorius Creative Awards 2022, and Tata Motors segmentation and product innovation research case won gold in MRSI’s Golden Key Awards 2022 for best work in emerging sectors
Timeline
Qualitative Business Partner, Account Development, SA&I
Nielsen IQ
10.2024 - Current
Director, Brand Strategy and Innovation
Kantar
03.2023 - 05.2024
Associate Director, Qualitative Research
NielsenIQ
10.2021 - 03.2023
Director, Brand Strategy
Dentsu Isobar
09.2018 - 10.2021
Account Planning Supervisor
Cheil India
09.2017 - 08.2018
Account Manager
Hakuhodo Pvt Ltd
05.2015 - 03.2017
Account Executive
Dentsu
12.2014 - 05.2015
Project Manager
MWG TAG
12.2013 - 12.2014
Account Planning
FCB Ulka
05.2013 - 12.2013