Manab Boruah

Assistant Team Lead, Marketing

Cvent

Gurgaon, Haryana

09.2014 - 03.2021

Managed Cvent's Training & Certification Program. Worked with stakeholders across product marketing, web development, client servies, L&D and content team to launch the program on time. Overcoming roadblocks and coordinated the global calendar.
Created email copies, graphics, content and finally launching the emails from Marketo and Cvent's Email Marketing Platform. Promoting campaigns on social media channels organically and though paid media. Reported key metrics by accumulating and consolidating data from various platforms to check its weekly progress. Using the gathered insights to better the program.
Did pre and post event reporting on Cvent's marquee event CventCONNECT and shared it with senior management and global stakeholders. Managed queries regarding the event over email and call for both customers and prospects. Helped set up a team of 6 people to assist the event query process.
Owned and executed Cvent's Customer Success Group Events with counterparts based in US, EMEA and APAC region. Creating roadmap, reviewing list build and email templates, working with events team on venues, QC'ing registration process, using Cvent's mobile app platform for better adoption and promotion, and localized the content across regions. Worked with sales on follow ups after the event and reviewing feedbacks from customers.
Researching personas across verticals that would fit best Cvent's solution on LinkedIn and passing it to sales. Did company research and analysis for identifying buying centers across different industry verticals.
Coordinated with demand generation and product marketing team on nurture campaigns, drip campaigns and sales acceleration campaigns. Worked on Inbound marketing with focus on keyword research for SEO, content for blogs and promoting them on social media channels.
Partnered with Advocacy Team and Community Team to promote blogs, events and webinars.

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