Manab Boruah
B2B SaaS Marketing Professional
New Delhi,Delhi
Summary
8 Years of Marketing Experience in B2B SaaS Industry.
Experienced in Strategic marketing planning, Field marketing, Go-to market strategy & execution, Integrated campaigns for new products and regions, New-age content marketing, Reporting & Analytics.
Successfully ran Demand Generation campaigns, Nurture Campaigns, Drip Campaigns, ABM, Retention and Re-activation programs on various platforms.
Overview
3
3
years of post-secondary education
8
8
years of professional experience
Work History
Assistant Team Lead, Marketing
Cvent
Gurgaon, Haryana
09.2014 - 03.2021
- Managed Cvent's Training & Certification Program. Worked with stakeholders across product marketing, web development, client servies, L&D and content team to launch the program on time. Overcoming roadblocks and coordinated the global calendar.
- Created email copies, graphics, content and finally launching the emails from Marketo and Cvent's Email Marketing Platform. Promoting campaigns on social media channels organically and though paid media. Reported key metrics by accumulating and consolidating data from various platforms to check its weekly progress. Using the gathered insights to better the program.
- Did pre and post event reporting on Cvent's marquee event CventCONNECT and shared it with senior management and global stakeholders. Managed queries regarding the event over email and call for both customers and prospects. Helped set up a team of 6 people to assist the event query process.
- Owned and executed Cvent's Customer Success Group Events with counterparts based in US, EMEA and APAC region. Creating roadmap, reviewing list build and email templates, working with events team on venues, QC'ing registration process, using Cvent's mobile app platform for better adoption and promotion, and localized the content across regions. Worked with sales on follow ups after the event and reviewing feedbacks from customers.
- Researching personas across verticals that would fit best Cvent's solution on LinkedIn and passing it to sales. Did company research and analysis for identifying buying centers across different industry verticals.
- Coordinated with demand generation and product marketing team on nurture campaigns, drip campaigns and sales acceleration campaigns. Worked on Inbound marketing with focus on keyword research for SEO, content for blogs and promoting them on social media channels.
- Partnered with Advocacy Team and Community Team to promote blogs, events and webinars.
Qualitative Research Analyst
Exevo
New Delhi, Delhi
02.2013 - 09.2014
- Proficiently involved on a wide spectrum of business research and research assignments across industries such as Consumer Good, Financial Services, Energy & Utilities, Insurance, IT sector.
- Setting up appointments and conducting telephonic interviews on the business trends for clients such as the Economists, Forester, PwC and EY.
- Carrying out secondary research using databases like Hoovers, Google and Linkedin and coding the responses.
Education
Bachelor of Arts - English Language And Literature
Cotton College
Guwahati 06.2007 - 06.2010
Skills
Project Management
Campaign Management
Web and Marketing Analysis
Event Management
Content Creation
Social Media Marketing
Lead Nurturing
ROI Measurement
Timeline
Assistant Team Lead, Marketing
Cvent
09.2014 - 03.2021
Qualitative Research Analyst
Exevo
02.2013 - 09.2014
Bachelor of Arts - English Language And Literature
Cotton College
06.2007 - 06.2010