Manali Rane

Product Portfolio : Clexane Injection ( 140 Cr )

• Built fiscal year and long-term marketing plan aligned to the commercial plan for Clexane
• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
• Led the development and execution of marketing objectives and product messaging to be leveraged across multiple platforms like digital marketing platforms, sales collaterals.
• Supported digital marketing team with creative recommendations to optimize marketing campaigns.
• Collaborated with Market Intelligence through customer visits, market research and Data analysis to help refine marketing plans
• Created and Implemented Customer insight mapping tools to understand need gaps, market trends, opportunities, and threats
• Developed and executed marketing messages and product positioning for multiple customer segments
• Created compelling content including videos, images, infographics, and consumer awareness videos with a therapy shaping vision of “VTE FREE INDIA.”
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
• Developed innovative digital content campaigns designed to increase HCP footfall on product webpage, build brand awareness, and gain new leads which contributed to 6K new followers.
• Leveraged social media, email marketing, press conferences and e-campaigns to market developed products.

Legacy Product Portfolio – Asthalin, Aerocort ( 200 Crs with 97% MS) ; Core Product Portfolio - Foracort Respules ( 80 Crs with 70% MS)

• Accomplished 10% Growth for a Legacy Brand in 1 Year with incremental gain in prescriber Base
• Developing a Marketing Plan for Legacy Portfolio and responsible for shift in strategy from channel Management to a prescription driven approach.
• Adapting the New Normal – Digital Campaign to develop and expand the Reliever Therapy Category in Asthma Management
• Developed a line extension business case, Introducing new SKU's for consideration in the Legacy Portfolio expansion plan.
• Crafted a short and long -term Brand Strategy that identified the need gaps in the patient journey, protect MS% erosion, Brand Awareness campaigns across various Omnichannel platforms, PR Campaign that increased sales by 10% post pandemic.

BPH Management Product Portfolio - Geriflo, Geriflo D, Geristart (25.7 Crs)

• Accomplished sales growth for a mature product +4% Vs -2% degrowth over previous year with 5% MS Gain.
• Developed Positioning Strategy for different SKU’s.
• Responsible for the launch of a new SKU of a mature Brand in highly Competitive Market.
• Conference Event Management.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Coordinated project planning and execution with team members and team leads.
• Reviewed sales, customer concerns, and new opportunities to drive business strategy through agile methodology.

Product Portfolio :

• Neuropathy Pain Management – Finenerve NT and Finenerve (5.40 Cr)
• Osteoarthritis – Uniwalk (2. 30 Crs)
• Pain Management – Piroever (1.09Cr)
• Instrumental in New product launch and Marketing Campaigns
• Successfully managed field-force Training Programs for 2 Years under other Divisional Initiatives.
• Briefed content requirements to various stakeholders of content team for strategic planning.
• Reported on product campaigns to track progress with constructive criticism for improvement.