Manasa Ankolekar
Bangalore
Summary
Results-oriented Data and Analytics professional with over 8 years of experience in data engineering, marketing analytics, and AI-driven solutions. Designed end-to-end data pipelines, developed marketing data models, and implemented governance frameworks. Partnered with business leaders and engineering teams to deliver scalable, data-driven solutions.
Overview
8
8
years of professional experience
Work History
Senior Data Analyst
Fox Corporation
Bangalore
05.2024 - Current
- Led the design and development of an end-to-end Media Mix Modeling (MMM) data platform, building scalable ingestion pipelines, dbt transformation models, and analytics-ready Bronze, Silver, and Gold data layers using Databricks, dbt, Python, and SQL.
- Designed a unified marketing data model by integrating campaign, spend, engagement, conversion, and revenue datasets across multiple channels, enabling reliable downstream analytics and machine learning use cases.
- Led requirements gathering and solution design with engineering and business stakeholders, translating analytical requirements into scalable data models
- Improved data quality and governance by defining validation standards, implementing metadata and lineage frameworks
- Developed AI-powered data quality and governance assistants using GPT and Databricks Genie, automating metadata discovery, validation, and lineage workflows.
- Implemented automated data lineage and observability workflows using Databricks, Atlan, and Monte Carlo, improving root-cause analysis, impact assessment, and proactive alerting for data issues.
- Partnered with senior leadership to deliver executive dashboards and strategic insights across Fox owned-and-operated and digital properties.
Data Analyst (AdTech)
Redbrick
01.2024 - 08.2025
- Designed and developed marketing data pipelines by integrating campaign, publisher, and engagement data from multiple sources, enabling centralized reporting and analytics.
- Built interactive dashboards to monitor newsletter and digital campaign performance, tracking key marketing KPIs including eCPM, CTR, CPC, conversions, and revenue.
- Conducted root cause analysis on campaign performance and revenue fluctuations, identifying data inconsistencies and optimization opportunities to improve business outcomes.
- Automated reporting and data validation workflows using SQL and Python, reducing manual effort by over 70% while improving reporting accuracy and turnaround time.
Data Analyst II
Amagi Media Labs
01.2021 - 01.2023
- Delivered analytics and performance reporting for Marketing, Sales, and Finance teams, supporting revenue optimization and strategic business decisions.
- Built dashboards for ad monetization, audience engagement, campaign performance, and revenue analytics used by global business stakeholders.
- Analyzed advertising performance, inventory utilization, and revenue trends, identifying optimization opportunities that contributed to a 15% increase in revenue.
- Defined business KPIs and automated reporting workflows using SQL and Python, improving reporting accuracy and reducing manual effort.
- Partnered with product, engineering, and business teams to translate analytical requirements into scalable reporting solutions and actionable insights.
Technology Research Consultant (Upwork)
DataPelago
Remote
02.2020 - 09.2021
- Researched modern data platforms, analytics engines, and cloud technologies for a startup building an AI-powered analytics product.
- Collaborated with founders to benchmark competing products, evaluate technical capabilities, identify market gaps, and define product differentiators.
- Produced detailed competitive intelligence reports covering architecture, features, pricing, and strengths and limitations of leading analytics platforms.
Data Engineer
Disney Parks & Products
01.2019 - 01.2020
- Built ELT pipelines and analytical data models to support reporting and business intelligence across marketing and business functions.
- Processed structured and semi-structured datasets using SQL, Python, and PySpark, delivering analytics-ready data for downstream reporting and decision-making.
- Developed and optimized cloud-based data workflows on AWS, BigQuery, and Snowflake, improving data accessibility and reporting efficiency.
Data Ops Engineer
Bharti Airtel
01.2018 - 01.2019
- Analyzed large-scale operational and customer datasets, generating reports that informed performance, sales, and service strategies for business and customer success teams.
- Identified process improvement opportunities that contributed to a 35% reduction in customer churn through performance analysis and operational optimization.
- Delivered analytics and reporting solutions for enterprise customers, enhancing insights into network performance, service quality, and business operations.
- Partnered with customers, vendors, and internal engineering teams to support cloud service delivery, issue resolution, and digital service integrationn
Skills
Data Architecture
- Databricks
- Snowflake
- AWS
- BigQuery
- Fivetran
- Apache Airflow
- REST APIs
- Python
- Pyspark
- SQL
- Git
- Linux
- GPT
- Claude
- Cursor
- Databricks Genie
- AI Agents
- ETL/Data Modelling
- Data Governance
- Data Integrity
- Data Visualisation Tools
- Marketing & Media Analytics
- Media Mix Modelling (MMM)
- Marketing Spend Analytics
- Marketing Attribution
- AdTech & Digital Advertising
- Campaign Analytics
- Audience Engagement Analytics
- Predictive Analytics
- Monte Carlo
- Workflow Automation
- Core Competencies
- Solution Design
- Requirements Gathering
- Process Improvement
- Root Cause Analysis
- Problem Solving
- Stakeholder Management
- Root Cause Analysis
- Problem Solving
- Stakeholder management
Language
English : Full Professional
Hindi : Full Professional
Germany : Elementary
EDUCATION
BMS College of Engineering | Bangalore, India
Bachelor of Engineering (Electronics & Computer Science) | 2014 – 2018
Timeline
Senior Data Analyst
Fox Corporation
05.2024 - Current
Data Analyst (AdTech)
Redbrick
01.2024 - 08.2025
Data Analyst II
Amagi Media Labs
01.2021 - 01.2023
Technology Research Consultant (Upwork)
DataPelago
02.2020 - 09.2021
Data Engineer
Disney Parks & Products
01.2019 - 01.2020
Data Ops Engineer
Bharti Airtel
01.2018 - 01.2019