MANASA BM
Summary
Experienced Marketing Associate with a demonstrated history of working in the e-commerce industry with a total experience of closely 8 years. Carrier aim to work in a competitive environment that effectively utilizes my analytical, interpersonal, leadership and organizational skills. Strong marketing professional with a MBA focused in Marketing from Indian School of Business.
Overview
1
1
year of post-secondary education
7
7
years of professional experience
Work History
Sr Associate site merchandiser
Amazon Development Center
Bangalore, India
11.2017 - 01.2020
- Executing end-end of marketing plans which are a part of new brand launches and selection.
- Coordinate with multiple teams to provide thorough and authoritative category creative content.
- Demonstrable ability to translate complex ideas into clear, compelling and influential communications.
- Running and analyzing proof of performance reports.
- Assist in developing merchandising for large storewide promotions, and work closely with category managers and merchandizing team to schedule promotions (Eg: Amazon Great Indian festival) for last 4 years.
- Managing Traffic channels like App push, E mailers, SEO, SL/PLA for any of the Events.
- Ideate design strategy accordingly for any marketing activity from In-house design team, Recognized by senior leadership at amazon for new brand launch of "Infinity" - sub-brand of JBL.
- Created new property for new-launches which was included in monetization.
- Mentored 10 new jonnies to team, eventually grown as a key assets in deriving goals of the category.
Senior Vendor Associate
Amazon Development Center India 16
Bangalore, Mar, India
01.2016 - 11.2017
- Shopsense (Mobile retail app “Fynd”) 01.
Senior Content Associate
Bangalore, India
11.2015 - 02.2016
- New Vendor ob-boarding & worked with Cream brands such as SOCH, PUMA, Trend In, Chumbak, Clarks, Avirate, Niki, Lives Etc.
- POS integration of the inventory with Fynd System.
- Few other responsibilities included Margin negotiation, Discount Management, Sourcing new brands.
- Handling photoshoot for new brands.
- Helping brands to have fresh products according to season.
Vendor on-boarding specialist
Myntra Designs Pvt Ltd
Bangalore, India
03.2015 - 10.2015
- On-boarding new brands to Myntra, In terms of margin negotiation, Planning in-stock and New catalog.
- This role also included negotiating the margin with the vendors, onboarding, and stakeholder management (internal and external), discounting.
- Timely audit on the catalog, to de-list the slow moving items.
- Inventory replenishment planning & Seller and Vendor follow-up for timely receiving of the orders Achievements:.
- Successfully on-boarded a total of 80+ new vendors in 3P business model.
- Training the seller on new changes in the process and handling brand performance.
Catalog Associate
Amazon Development Center India 01-Jul
Bangalore, India
01.2013 - 02.2015
- Website setup of new products, providing support services associated with keeping items data track.
- Creation and maintenance of product life cycle on the Amazon website.
- Coordinating with vendor/manufacturers, identifying and correcting errors/complaints, Awarded Best Employee during my role as catalog associate in the 4th quarter of 2014.
- Created template for Size-charts on detail page which helped standardizing process of marketplace.
- Created new macro for image processing which increased team’s productivity by 3X.
Education
MBA (PGPPro) - Marketing
Indian School of Business
01.2020 - 01.2021
Bachelor - Business Management - Finance
VIMAS, Bangalore University
Timeline
MBA (PGPPro) - Marketing
Indian School of Business
01.2020 - 01.2021
Sr Associate site merchandiser
Amazon Development Center
11.2017 - 01.2020
Senior Vendor Associate
Amazon Development Center India 16
01.2016 - 11.2017
Senior Content Associate
11.2015 - 02.2016
Vendor on-boarding specialist
Myntra Designs Pvt Ltd
03.2015 - 10.2015
Catalog Associate
Amazon Development Center India 01-Jul
01.2013 - 02.2015
Bachelor - Business Management - Finance
VIMAS, Bangalore University
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