Manasa Chole

Digital Strategist:

• Account Management: Maintain long-term relationships with brands through branding and performance campaigns to ensure account sustainability.
• Client servicing: understanding the inventories, analysing the data, and ensuring there is no gap between the client and the execution team, effectively acting as a bridge.
• Campaign Planning & Optimisation: Design and implement digital strategies for campaign efficiency, including A/B testing and tracking KPIs to analyse key metrics such as CTR, CR,CPL, and ATS.
• Sector Expertise & Growth: Utilize expertise in sectors such as Health Care, BFSI, Ed-Tech, RMG, and iGaming to drive growth, notably expanding the Real Money Gaming category from 4 Crores to 100 Crores annually.

Senior Manager - Ad Operations

• Team Management: Provided strong leadership to enhance team productivity and morale.
• Portfolio Management: Oversee key advertiser and brand portfolios by managing in-house ad operations, budgeting, media planning, and campaign activations to optimize performance and ensure timely billing.
• Business Development Support: Offer insights to enhance business development, assist the BD team with pitches, and help negotiate commercial deals with potential prospects.
• Strategic Leadership & Analysis: Lead the digital marketing team in executing strategies, conduct comprehensive marketing funnel analysis, collaborate with internal teams, and research emerging digital trends to maximize ROI and drive brand objectives.

• Whistle Feed is a self-service platform that can be managed by either the client or the team
• Have integrated OEM's , InApp Mobile partners and Top websites
• Collaborated with external partners to onboard and execute marketing campaigns effectively.

• Identifying the potential customer in leads
• Using negotiations and communication skills to sell new Ed - Tech products (courses)
• Optimised sales methods to best acquire, develop and retain customers
• Managed customer relationships through consultative sales techniques to attain individual sales goals.